Archive for the ‘Optimization’ Category:

Tutorial: How to handle Search Trends?

Posted by ShowMaster in Optimization, Dezember 1st, 2008
How to react on search trends on holidays and other significant events? What are the right bidding strategies for Adwords?

(This tutorial was translated from the German version, here.)

Many occasions that are moving the „offline-world” have also direct impact on search engine marketing. On Christmas days people search for presents, on Mother’s day for [...]

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How to optimize AdWords campaigns with Look@Landingpages?

Posted by ShowMaster in Optimization, Juli 1st, 2008
Read this tutorial to see how easy it is to increase your AdWords profits step by step with Look@Landingpages!
1. Preparation

Keyword research, I do it mainly with Google’s Keyword-Tool.
Stay close to the topic of your advertisers products; don’t use keywords that are too [...]

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