Look@Landingpages Blog

The online statistics are the heart of our new tracking tool. Select performance review in Look@Landingpages interface to watch them. Here you find all information needed to interpret and optimize the performance of your AdWords campaigns.

You can watch the performance from several points of view:

• campaign


• adgroup


• keyword


• partner programme


• advertising media


• month


• calendar week and


• day

Most interesting are the groupings by campaign, adgroup and keyword, cause they are essential for optimizaiton. Have a look at the screenshots:

The navigation works similar to the Adwords interface. You can click trough the statistics: A click on a campaign will show you the performance per adgroup, click on an adgroup and you will find the performance per keyword.

Now if you open your Adwords account in a second browser window or tab, you can sort the data in both windows the same way. This makes it very easy to quickly set new bids for adgroups or keywords.

This entry was posted on Freitag, April 25th, 2008 at 16:55 and is filed under Features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.