ShowCase: Performance Update April.
Posted by ShowMaster in ShowCase, Mai 13th, 2008Now the third month is over and our showcase seems out to be a real performance runner! (-; Lets have a look at the numbers and go into detail afterwards (click on the image to get a larger one):
In February we started the project, set up a new SEM campaign with very generic keywords. Of course we lost some money – but this is the way it goes! In the beginning its important to collect enough clicks and statistics for further optimization.
In March we already reached the black numbers and made some 40% return on investment. I did it by looking at the performance of each AdGroup in the Online Statistics of Look@Landingages and then set new bids in the AdWords interface.
April was even better! I decreased the fees for Google and (unfortunately) the number of click-ins. But the traffic now is better targeted. You can also see that optimizing bids can result in less commissions in total (bidding down unprofitable keywords), but nevertheless optimization increased the profit (higher bids for good performing keywords / AdGroups)!
By-the-way: If you compare the numbers for March in this chart with the ones some weeks ago, you will notice that the commissions for March are still growing! This is because some of the users do not “convert” instantly (transaction on advertiser’s site within 2 hours after click-in). Some of them return to your site after a while and do the transaction later. We call this “post transactions”. Look@Landingpages always shows transactions on the click-in day (and keyword), that caused the first contact with the user!
The next month May will be very thrilling, cause it’s Mothers day, the most important time for online flower delivery! (-;