Look@Landingpages Blog

May was definitely the best month for our showcase so far! This was no big surprise, since the week before Mother’s Day is the most important business time for flower deliverers. Lets have a look at the numbers first:

This month the overall search volume for keywords like “flowers, flower delivery, etc” was extraordinary high. Due to Mother’s Day we tripled the turnover of our little showcase and doubled the profit! I added another pic showing the run for Mother’s Day on a daily base:

Mother’s Day was on May, 11th this year. The whole week before was amazing. Ad impressions were almost 10 times higher than a week before and afterwards. Also the conversion rates were higher during this period: Everybody was mad about sending flowers around the globe! But also the competition raise during this period. I had to go up to 80 Euro-Cents per click only to mantain the average position of my ads.

I made a little mistake at the end of the hype: The two days before Mother’s Day I lost some money, cause the search volume was still very high, but conversion rates were going down dramatically. Explanation: People want to get the flowers delivered just in time on Mother’s Day – but this is only possible if they order two days before! Otherwise the flowers come one or two days later. Nobody wants that. So  people go on looking out for flower shops that do deliver in time, they find any and go on searching. I knew about it, and reduced bids by 30 %. This was way too less! I should have reduced bids by 60 to 80 % for these two days in order to stay profitable…

Find out more about trends and bidding strategies in our next posts. Stay tuned! 

This entry was posted on Freitag, Juni 13th, 2008 at 14:18 and is filed under ShowCase. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.