Look@Landingpages Blog

My little page “www.blumenkuriere.de” is the first affiliate project I set up to test Look@Landingpages with. It’s a little offer comparison site for flower delivery in Germany.
You might know the AdWords tutorials? They use made up examples with flowers, like this. I thought it would be fun trying to have a real world example, with flowers, that makes real money! Well, it does! (-;

I opened up a new zanox account and looked out for advertisers: 4 flower bringing companies, perfect. I checked Google Keyword Tool for common keywords in the German online flower business and registered a new domain afterwards.

Most of the work was creating a good, quality landingpage. This took some time, but finally I had something up.
Now again keyword retrieval time. I didn’t spent too much time in thinking about good, creative keywords. I simply pasted everything the Keyword Tool offered me, gave it a good structure of adgroups and added adtexts.

Due to high competition on my selected keywords I decided to give it a little extra work on increasing the qualityscore of my landingpage. I wrote texts including these keywords, added them to title, headings and meta descriptions.

Then I started the Adwords campaign and let it run for about 2 weeks in order to collect enough clicks to have a good data basis for optimization. I checked Look@Landingpages for online statistics about my flower campaigns. With this information i killed bad keywords (a lot of clicks but no transactions) and increased bids on Google ones (profitable and not on top position on Google search). I repeated this process one or two times to make the campaign stable and profitable.

Have a look at the performance over the last weeks:

Quite good, isn’t it? Now i started to have a look at the click performance of the page itself. I checked click-in / click-out ratio in order to optimize the placement of the ads on my page. I tried different banners and found out that for this page no banners at all work out! But contextual implementation of partnerlinks did very good. The average CTR (click trough rate) of my page now is constantly above 100%, meaning that I don’t loose people on the way to advertisers site:

Eventually I get even more click outs than in! So a good landingpage can make more out of your SEM traffic! Nice side effect. (-;

Optimization went on. I compared the performance of all advertisers on my side in order to change the placement of ads for the different advertisers. I found out, that i got highest overall commission from an advertiser that didn’t have the most prominent placement on my site. So i changed the arrangement and made a little extra turnover…. (-;

UPDATE, 21. April 2008:

Two weeks later and the performance looks even better! Post transactions (user clicks on ads one day and does transaction another day) plus some new bids over the past days increased the profit of our little showcase. Have a look at the numbers now! (-;

This entry was posted on Montag, April 7th, 2008 at 17:55 and is filed under ShowCase. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.