Look@Landingpages Blog

Read this tutorial to see how easy it is to increase your AdWords profits step by step with Look@Landingpages!

1. Preparation

• Keyword research, I do it mainly with Google’s Keyword-Tool.


• Stay close to the topic of your advertisers products; don’t use keywords that are too generic.


• Give your campaign a very fine structure. Take only a few keywords per adgroup.


• Always book keywords in all three matching types!


• At the beginning, set bids only on adgroups and never on single keywords!


• Use seperate campaigns for Google search and for Google’s content network.

2. Collecting Data.

• Set up landing page tracking correctly.:-)


• Now run your Adwords campaigns for some days. Make shure you collect enough clicks and performance data before you start setting new bids for adgroups and keywords. You need a sufficient data base to start optimizing cpc bids.

3. Identify best and worst performing keywords!

• Open up LPT online statistics and create a performance report per keyword.


• Sort the keywords according to profit.


• Open up AdWords-Interface to set new bids.


• Bid-down all keywords, that…
  
  
  
  • have a lot of clicks but no transactions.
  
  
  • have a negative cost-value ratio, that is all keywords wich generate less transaction provision necessary to cover the bidding costs.
  
  

• Raise bids for keywords that…
  
  
  
  • Have a lot of traffic, many transactions and a good cost recovery.
  
  
  • In doing so pay regard to the average position of the ad. If the ad is already at a top position (No. 1-2) further action won´t have much effect.
  
  

• Advice: For mere content campaigns you don´t need to bid on keywords; point 3 does not apply.

4. Evaluate ad-groups separately!

• Open online statistics and generate a report for ad groups.


• Open adwords-interface and go to the ad group level.


• Now sort both windows according to the same criterion ”ad group name”.


• Make a separate bid for every ad group in the same way like for single keywords.

5. Optimize constantly!

• Let the campaign work for a few days and gather performance data.


• Use the data and repeat step 3 and 4 constantly until the campaign works profitable and all mavericks are under control.

6. Extend your campaigns!

• Add new ad groups to your campaign


• Take keywords into account which doesn´t seem applicable at first sight.


• Try more generic keywords.


• Constantly repeat steps 1 to 5!

This entry was posted on Dienstag, Juli 1st, 2008 at 17:49 and is filed under Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.