zanox kicks off new generation of Publisher statistics

Posted by kim.lehult in News, Statistics, Whats new?, February 12th, 2009

It’s been only a few months since we first announced the start of the closed beta phase for our new generation of publisher statistics. We promised a whole bunch of new functionalities which will make it easier for you, our publishers, to monetise your websites’ traffic. And of course we keep our promises and are proud to say: here they are!


With the launch of the open beta phase, we now offer you a wide range of new convenient analysis and control tools. The essence of what you can now benefit from is full flexibility in whatever you do! You are now able to freely create your own custom report templates by picking and mixing from a wide selection of reporting elements and parameters. And no, you don’t have to do this every time you log-on to get your reports – you can save your customised templates and even export everything to Excel. Of course you are still free to choose from more than a dozen of pre-arranged templates based on most common publisher use cases. This saves you even more time and effort and gets you detailed insight as to how your programmes and advertising spaces are performing. Once logged-in, it just takes you two clicks to access any of your reports. And here are some screenshots so you can take a first look:

A wide selection of advanced reporting elements and parameters will allow you to freely create and save your own custom report templates.
A wide selection of advanced reporting elements and parameters will allow you to freely create and save your own custom report templates.

Choose from more than a dozen of pre-arranged templated, customise and save them as many times as you wish.
Choose from more than a dozen of pre-arranged templates, customise and save them as many times as you wish.

Comfortably adjust your reports with only a few clicks.
Comfortably adjust your reports with only a few clicks.

All reports can easily be exported into Excel.
All reports can easily be exported into Excel.

And by the way, this is just the first bunch of new functionalities that come with our publisher statistics – basically the kick-off of a whole series of efficient reporting tools which are created to make your life easier. We are working hard to provide you with more functionalities and will implement them one by one. So soon you will be able to include graphs and images, set up asynchronous reports or receive automated reports on a regular basis.


We are more than keen on hearing what you think of our new publisher statistics. Three of our German closed beta testers, the team Karsten Windfelder/Frank Schulze and Markus Kellermann, already blogged about their experiences: Frank Schulze published a detailed review on Karsten Windfelder’s blog 100partnerprogramme.de.


“The new statistics are well thought out and clearly arranged. The functional enhancement was successful and the filter functionalities allow a lot of flexibility,” Frank says.


Markus writes on his Affiliate Marketing Blog: “The statistics are dynamic. You can adjust them in many ways, create your own report screens and save them.” You can read Frank’s and Karsten’s full review here and Markus’ article here (both in German).


Let us know what you think and we’ll be happy to discuss and answer your questions. We are looking forward to your comments and hope you will enjoy exploring the new generation of publisher statistics!


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One Response to “zanox kicks off new generation of Publisher statistics”

  1. Posts about affiliate marketing as of February 12, 2009 Says:

    [...] is not a typical characteristic of affiliate marketing opportunities. 3. High Ticket Direct Sales zanox kicks off new generation of Publisher statistics – blog.zanox.com 02/12/2009 It’s been only a few months since we first announced the start of the [...]

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