The Application Store has once again been used by advertisers to provide new types of customised admedia. Our colleague in France built for Fnac.com an admedia selector tool to enable each publisher to customise his own selection and enable different formats.

The way it works is simple: you choose a format, choose the admedias you want, order them as you like and finally get the code to paste in your site. Quick and easy. Only publishers approved by Fnac.com can use the widget and it is provided only for the French market. Do you meet the requirements? Then simply get the Admedia here.

If you are an agency or an Advertiser, please contact us for help turning on your publishers in the same way.

With more than 100 participants in our $2 Mio zanox Application Store Contest, choosing our top candidates wasn’t an easy task. During the past ten months, we were looking for the best monetising application based on our zanox Web Services. And here they are: our contest finalists!

GenerAds is a professional tool for SEM publishers and transforms the biggest search engine, Google, in a giant price comparison engine. GenerAds is the only web application capable of creating sponsored links’ campaigns from any catalog.

http://www.generads.com / Get this application / Read more …

The ad4mat service offers publishers professional widgets to load admedia across multiple advertisers in order to provide targeted comparison advertising.

http://www.advanced-store.com / Get this application / Read more …

With the Javengo one-click shopping widget, customers can carry out their ordering and payment process directly within the publisher’s website.

http://www.javengo.com / Get this application / Read more …

Humangrid SEO Text Create allows publishers to use clickworkers worldwide to create unique SEO texts that specify recurrent words they might need.

http://www.humangrid.de / Get this application / Read more here and here.

Moodmixer developed an interactive product slider which presents a continuous flow of products from the zanox system. The product-slider can be pre-configured to produce results matching the publisher’s website’s topics.

http://www.dynamic-slider.com / Get this application / Read more…

SEOlytics supports publishers analysing the SEO performance of their domains and helps with their keyword research as well as their backlink development.

http://www.suchmaschinenoptimierung.de / Get this application

MyCashbacky allows publishers to set up a white labeled cashback platform on their websites within just a few clicks.

http://www.triboo.it / Get this application / Read more here and here.

With the software as a service dealunited, advertisers and price comparison publishers can convert their lost traffic and increase their revenues.

http://www.dealunited.de / Get this application / Read more …

Adibility (powered by Sharewise) will allow you to create dynamic ads with live Twitter content.

http://www.sharewise.com

The finalists will now be asked to hand-in their business plan to the M&A advisory company Corporate Finance Partners. The winners will be announced in a few weeks! Best of luck to all finalists!

Here’s an application that has already gotten a lot of good feedback, and everyone who’s seen it has had an “aha!” moment: it’s easy to imagine this application increasing conversion rates.

The concept is simple: a publisher describes a product in detail, and offers a one-click-purchase button with the description. Instead of re-directing the user to a web store—where the user could lose interest in the course of being asked to register or when faced with a change of site—an overlay opens on the publisher site. In this overlay, the user enters his personal and payment data and purchases the product immediately.

When the purchase is complete, the overlay closes and the user remains on the publisher’s site, a big attraction for publishers. And with the one-click link, advertisers will be happy to see their customers and the sale of their products brought a few steps closer together.

For now, the application can be configured for a wide array of Jochen Schweizer products, but the application provider javengo plans to customize it for any interested zanox advertisers (click here for more information and a demo). zanox Web Services provided business and legal consulting to javengo, and we’d like to remind you that such consulting is a vital part of the Web Services mission statement.

To get started with javengo.Direct-Checkout, click here.

Your zanox Web Service team

Die Kritiker is a new service offered by our publisher Affilinator GmbH. The website diekritiker.com is a social news portal featuring user-generated reviews for a wide range of categories, including technology, finance, vacation, and health. Users with a zanox publisher account can now associate a review they’ve written with a zanox product using zanox ad media, and the full share of any revenue subsequently generated by a sale of the product.

The service is currently only available for German publishers but is coming soon to other countries. Get it here!

GenerAds just launched in our Application Store a great tool for our SEM publishers. GenerAds is more than a web application. It is a complete solution for creating, managing and optimising Adwords campaigns based entirely on a catalog. It’s a new way of thinking about the Search Marketing through a 100% product concept. GenerAds transforms the biggest search engine, Google, in a giant price comparison! GenerAds is the only web application capable of creating sponsored links’ campaigns from any catalog.

With just a bit of configuration our publishers can in fact select one of the programs they are applied to and transform all their product data into a Google AdWords campaign. This application is provided for free in this phase. You can find the documentation here and get the application directly clicking here.

Advertiser Picker is the application that many of our professional, high-traffic publishers have been waiting for: a simple way to search, filter, and apply to multiple programs in just a few clicks.

How does it work?

After selecting the adspace with which you want to apply, you can filter programs by region and program categories. From the resulting list, you select the programs you want, review your selections (there’s a popup for each program which displays AdRank, Description, etc.), and apply. After you confirm that you have read the Terms & Conditions for each program, the Advertiser Picker applies to the programs you selected and shows you a report with the status of all your applications.

That’s it! Whether you’ve applied for 2 or 200 programs, within 2 minutes you can be finished and on to the next task in your busy day.

To get started, visit the Application Store.

Our partner Media by Gordon G. AB just launched in our Application Store Barracuda mail. Some of you will remenber Media by Gordon, they in fact took part to the Web Service contest of last year and reached the final round as one of the most promising top 10 companies.

Barracuda mail is a simple email marketing tool for our publishers in Sweden, Finland and Norway.

How does it work? You simply upload in their system your logo and your contacts data like email addresses and so on, and they will send your contacts email with zanox advertisement in revenue share of 50%.

You will be always in control of the language used in the emails, on how many emails are sent to your contacts and always be able to remove the data from the system itself.

You want to know more? Check the documentation or directly get the application here.

your web service team

X-Mas is coming and you want to suggest presents to your friends? Are you full of ideas and want an easy way to tell them what to buy? Or even simply let them discover coupons and offers available now in the zanox network?

Nothing is more easy thanks to recommander.

Recommander is a facebook application that lets users search for products, post the links in their profile and send dedicated messages to friends.

As publisher you can also find coupons and start using your facebook profile as a recommendation marketing tool.

The promise is: Be a Recommander and share promoted Products, Vouchers & Shopping News with your friends on Facebook. A Facebook Account is required in order to become a Recommander.

Hope you enjoy the “App of the week” series

your zanox Web Service team

We are pleased to announce that our VIP publisher advanced STORE has just launched a new service in the zanox Application Store.

The new ad4mat service offers publishers professional widgets to load admedia across multiple advertisers in order to provide targeted comparison advertising.

Publishers can choose between simple Ad Rotation, Top Promotions, Automotive, Christmas Shopping, DSL and Mobile promotions.

Also a hot topic is the interactive widget called “T-Home Entertain Berater” that leads website users to find the right IPTV product. A must have for movie, TV, internet tariff websites and blogs (WP plugin available) that want to boost sales with the highly commissioned T-Home Entertain products.

The Service is offered only to German publishers who have applied to the advanced STORE zanox Program.

Would you like to know more? Just click here

For today’s “App of the week”, we are going to talk about our Wordpress plugins. In our Application Store we have two wordpress plugins: one developed by zanox and one developed by one of our publishers.

The zanox Wordpress plugin allows the configuration of the sales region as well as a minimum and maximum price for products. You can even select specific advertisers and product categories for an optimal selection of products that will be displayed within the search result list. Additionally, you can configure how many products should be displayed and if they should be displayed above or underneath the search results on your blog.

The external Wordpress plugin instead extends your posts with contextual product links. You can select the quantity of links, the region of shops and decide where the links should be displayed (above/below the blog entry itself).

Enjoy trying out our Wordpress plugins!

Your zanox Web Service team