Today, June 3, zanox launches the first Application Store for the affiliate marketing industry. Together with the innovation single sign-on technology zanox Connect it provides the technologic base for the 2 Million US-Dollar zanox Application Store Contest 2009.
The zanox Application Store is a platform that gives publishers and advertisers the opportunity to discover new performance-based marketing tools.
Developers can introduce and distribute their widgets, software and services for the internet and mobile world directly to zanox’s network of more than one million publishers and over 2,000 advertisers worldwide.
Publishers and advertisers will use the zanox Application Store to discover ready-to-use applications, widgets and software services. In order to identify the best-performing and most successful applications, the zanox Application Store will use a quality benchmark system: the zanox AdRank indicates how the applications are performing. In addition, a star-ranking system as well as a comment function shows the level of satisfaction from previous users.
With the zanox Application Store developers can reach out to the entire zanox customer base and earn money in a traffic-sharing model. At a later stage developers will be also able to charge advertisers and publishers directly, using different types of revenue-sharing models.
The new single sign-on solution called zanox Connect ensures an easy, smooth and secure way of integrating applications.
This process is similar to what is being widely used on platforms such as Facebook. Once logged-in, using an application can be done via just one click. Due to the application’s ability to access the publisher’s and advertiser’s data in a controlled way, developers will be able to offer tailored and value-added solutions with a seamless user experience.
With the launch of the zanox Application Store, $2 Million zanox Application Store contestants can now start uploading their applications and take their contributions to the next contest level.