Archive for the ‘Market News’ Category:

Many Forms of Widget Monetization

Posted by Hoon in Market News, April 9th, 2008

Many Forms of Monetizing Widgets

by Jeremiah Owyang

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More profit with Web Services by zanox

Posted by Hoon in Announcement, Market News, what's new at zanox, April 1st, 2008

zanox Web Services offer business partners access to numerous functions of the zanox advertising network. Benefit from the unique features for earning money. The zanox Web Services let you implement zanox products such as zanox Shop@ and zanox PRM directly. Customize and integrate zanox technology into your own software, e.g.:

  • Content management systems
  • ERP
  • Data analysis systems

You can also use the zanox technology as a basis for your own innovative business models and internet applications and in this way profit from the latest trends:

  • InGame advertising
  • Context sensitive ads and product placements in blogs, forums and RSS feeds
  • Mobile advertising

You will receive the necessary XML and SOAP interfaces from zanox, naturally free of charge: Learn more about what our Web Services can do for you.

zanox web services site
zanox web services wiki

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Long tail software emerges

Posted by Hoon in Market News, March 25th, 2008

Joe Kraus published his blog post The long tail of software. Millions of Markets of Dozens.back in March 2005. Now, after a relatively quiet period of 3 years, we are starting to see the dawning of awareness about the disruptive power of long tail software.

The first person to address this is Fred Chong with his paper “Application Marketplaces and the Money Trail” (the image is from the paper). In it, Fred describes 4 forces that are stimulating the long tail software economy. These include:

  • Democratizing the tools of production. Tools like Coghead and iBuild mean you don’t have to be a programmer anymore to build software applications.

  • Democratizing distribution. As I mentioned in a previous post, cloud computing from companies like Amazon make it easy, convenient and inexpensive to deploy fully scalable applications .

  • Connecting supply and demand. Application galleries are being offered by companies like Coghead, Salesforce and Facebook, making it much easier for consumers to find the application they are looking for.

  • Democratizing Monetization. Ad-funded, subscription and transaction models make it easier for ISV’s to make money from their applications.

The long tail software revolution is officially in play…

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Mobile Media Trends in South Korea

Posted by Hoon in Market News, March 18th, 2008

Video-Interview with TrendScout John Rajeski in Seoul, South Korea. It was recorded during the VDZ Asia Tour in February 2008. He is taking about the major trends in mobile media in South Korea. This short overview gives us potential view on opportunities for zanox web services for mobile, inGame, and video advertising.


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