We decided to talk about this to complete the topic of monetization of Blogs and CMS platforms.

What is Joomla: Joomla is a dynamic portal engine and Content management system. Like zanox they fully embrace themself in the concept of  “opening” their core business in order to let third parties offer services and plugins to their customers.

Last week we received a joomla plugin from an external developer.

The plugin uses a simple zanox product search using a Joomla article’s keywords and displays the result below or above the joomla article. The products are shown in a “carousel” widget using the JavaScript library “glow”.

To install it is really easy! You simply have to download the source code and install it into your Joomla CMS, insert your connectID (you will receive this automatically via email by zanox) and choose your sales region. The Plug in will then automatically display ads relevant to each article you write.

If instead of the full plugin you simply want to use simply Joomla JCollection component than you can use instead this application provided by the same developer.

Hope you enjoy our ‘App of the week’ series!

Your zanox Web Services Team

Get Admedia code provides you with a single page where to select your adspaces, your programs, choose the admedia type, the format and see the preview and get the code.

No time to loose? Then get the application.

For the ones that are still in process of migrating here you are a couple of useful links and also a PHP and a .NET client to help you.

1) Overview of the new Web Service interface

2) Get an overview of the zanox Connect protocol and to see how to retrive the zanoxKeys

3) Mapping table form the old and the new API interface

4) PHP client

5) .Net client

The service is targeted to advertisers to let them properly convert traffic and earn money and reach in new ways.

This is their promise:

“Convert your lost traffic! Increase your revenue instantly! – The pan-European monetization tool for Zanox advertisers and publishers Problem: On average, only two percent of the visitors of an online shop end up buying. Therefore, a huge revenue potential gets lost. deal united helps you to rescue this lost revenue by showing unique offers to your non-buying users. Not even a loaded shopping cart is a guarantee for a successful purchase: around 70% of shoppers that load a shopping cart drop out or leave the process before buying. Typical deal united Merchants are e-commerce sites, software manufacturers, online-gaming sites, communities and many more. All of them use deal united to convert lost traffic. This results in low conversion rates and potential customers lost forever.

*Solution: * If the user cancels the process, a deal united message appears: “Get it for free if you buy at one of our partners”. If the user is interested, he will see offers from several advertising partners: clothing, toys, computer accessories, telecom, flowers, and so on. The advertiser will pay for the free product. Become one of hundreds of deal united partners and test the service with no risk (no setup cost, no fixed cost)! “

The service is provided for free in the zanox Application Store and can be used also by publishers and price comparison sites.

Are you interested? Get the product here

“We will use the capital to make further improvements to our products, and in particular for the globalisation of our core product, Webtrekk Q3”, Webtrekk founder and Chief Executive Christian Sauer said.

ZANOX CEO Thomas Hessler announced a follower of the successful “1 Mio EUR zanox Web Service Contest 2008”, the “2 Mio $ zanox Application Store Contest”, that will be started at the Web 2.0 Expo in San Francisco, March 31 – April 3, 2009.

“After receiving so many impressive entries for our first contest last Autumn, zanox and our partners are keen to give start-ups a second opportunity to successfully monetize their business models with zanox Web Services,” said Thomas Hessler, CEO and founder of zanox. “With the current state of the worldwide economy, it’s become increasingly difficult for many of these companies to secure follow-up financing for their projects – this is where we would like to help.”

The ceremony event was also hosted by the leader of the German liberal Free Democratic Party, Guido Westerwelle, as a guest speaker.

Thanks to all for coming. All the other can get some impression through the huge bloggers echo, the event tweets and the flickr gallery. Stay tuned for more information to come about the new contest in this blog.

250 Guests from the German Online Szene are coming to the festive prize award and the following networking party. The event will be video-streamed to the web. If you would like to attend the event, just get in touch with your zanox contact person in order to receive a code you will need for signing up. Looking forward to seeing you at the contest winner party!

Barracuda Affiliate Mail is a free email service for Affiliate Networks, Publishers and advertisers. Adapting the revenue share model to the email software tool they provide a global network marketing service. With their high capacity email software they can help customers who want to make their own newsletter. Sell your products and make the company more successful through email campaigns and enter new markets at a very low risk.

You are welcome to join the email network!

http://www.barracuda.cc

iliketotallyloveit.com is an online social shopping community where users submit and vote for products that they ‘like totally love’ while simultaneously helping people discover exceptional stuff. Included with every item is a link to an online shop where it can be purchased. The more people vote for a product, the greater opportunity it has to advance to the homepage and be exposed to even more visitors. It is a popularity contest within the community.

Consumers want an entertaining online equivalent to recreate their offline shopping experience of window shopping, relaxed browsing, and discovery. Consumers want to know what real people love, not what marketers want them to love. That is exactly what they try to offer. They let the people vote!

What makes them better than the competition?

They don’t follow trends or let marketers fool our users—they showcase trends live as they happen and are very transparent. Many other services are cluttered with useless features that have nothing to do with shopping. They try to be everything for everyone while iliketotallyloveit.com comes in a clean, no-frills, no-brainer package. Our site is straight to the point and very easy to understand. It’s social voting for products.

In one sentence: iliketotallyloveit.com – Extraordinary propaganda for extraordinary products.

MindMeister – Online Collaborative Mind Mapping

MindMeister (http://www.mindmeister.com) is the market-leading collaborative online mind mapping and ideation tool. Launched in May 2007, the site
had attracted more than 140,000 subscribed users since going live and won several prestigious awards.
MindMeister is at the forefront of Office 2.0, a trend of moving productivity tools online, which was initiated by Google with its well-established “Docs” suite. Such applications take advantage of the
possibilities of the Internet to allow for real-time collaboration of globally distributed users, just through a standard web browser.

MindMeister achieves this for the world of mind mapping, a fast-growing structural thinking and brainstorming technique even better fitted for collaborative use. MindMeisters benefits comprise
easy of use, online and offline availability, real-time-collaboration, and sharing. It innovates the way you take notes, brainstorm, or plan your projects. MindMeister – a solely browser-based software service – takes out the hassle of maintaining software installs for usage in organizations like schools or enterprises.

With its latest v3 release MindMeister introduces the concept of WikiMaps (a super-easy collaboration mode), an animated History View, much improved Task-Management, and its own file format.

Over the day the finalists of the 1,000,000 Euro zanox Web Services Contest 2008 presented to the jury consisting of the professionals Andreas Thümmler (Corporate Finance Partners) , Dr. Cornelius Boersch and Sebastian Kübler (Mountain Partners), and Thomas Hessler and Jens Hewald (zanox). The finalist where (in sort of presenting time):

Japarking.com, Italy, TRIBOO S.P.A., http://www.japarking.com

Communipedia, Germany, ekaabo GmbH, http://www.communipedia.com/

Mindmeister.com, Germany, mindmeister GmbH, http://www.mindmeister.com

Kingtonez, Sverige, Gordon Media, http://www.kingtonez.com/

iliketotallyloveit, Germany, iliketotallyloveit GmbH, http://www.iliketotallyloveit.com/

Beschenkmich.de, Germany, beschenk mich GmbH, http://www.beschenkmich.de/

neodiffusion / buyit, France, NeoDiffusion, SAR, http://www.codepromo.com/bon_plan_reduction_bebe.html

servtag, Germany, Servtag GmbH, http://servtag.com/

webtrekk.de, Germany, Webtrekk GmbH, http://www.webtrekk.de/

At 8:30pm the exitingly awaited announcement of the winners was celebrated by the jury: japarking.com, servtag, and webtrekk.de got a big hand from the audience. Now they are heading close conversions with Corporate Fincance Partners and Mountain Partners.

Thanks to enough wine, soft drinks, and cocktails the faux pas with the beer – off 6 minutes after opening the bar – was not that big topic of conversation as the twitter wall suggests than Web 2.0 business and strategy and the cute soccer playing robots presented by the innovative team FUmanoids of the Free University Berlin.

Thanks to all guests for coming, we hope to see you again soon.