On July 12th the zanox GAP Campus was a busy place. More than 80 Web 2.0 insiders, entrepreneurs, developers, and visionaries and 7 zanoxees met to discuss a wide range of topics around the monetization of the Web 2.0. In 17 sessions as different things were discussed as Landing Pages, Connecting Content & Commerce in Web 2.0, zanox Web Services, Inflight & Internet, ePayment, and Business models for Performance Marketing.

The event was organized as a Theme Camp; a derivative of the BarCamps. Monetization 2.0 served as the frame – the content was provided by the participants. The event started off with a keynote by Thomas Hessler, CEO zanox on How to monetize web 2.0 applications and win 1,000,000 EUR Venture Capital. After that the cruical moment came: the Monetization 2.0 Camp organiser Sebastian Wallroth, generously supported by Oliver Berger and Tobias Kaufmann, called for participation. Within 5 minutes all slots were booked – the wonder of BarCamps happened again.

The atmosphere of the Monetization 2.0 Camp was very open, innovative and inspirational. The zanox Open Space with free Wifi and an excellent catering supported this.

We would like to thank several companies from the Web 2.0 szene for the great support: nugg.add – predictive behavioral targeting, Institut für Industrielle Softwaretechniken, Mobizcorp, AdiCash, Spreefactory.de, TowerByte eG, BestSideStory, 1,000,000 EUR zanox Web Services Contest 2008, saftblog.de, puretea.de, deineschokolade.com, betreut.de, and MITTEeins.de.

The media coverage was controverse. In response to the podcast – Interview at the Monetization2.0Camp in Berlin by pixelsebi one denounced the product placement of the 1,000,000 EUR zanox Web Services Contest 2008. The Seonauten Blog on the other hand would have liked more participants and more detailed sessions. Die kleine Miss Waldfee loved the event and had particularly a warm thank you for the organizer. Christian Boris Schmidt was one of the presenters at the Monetization 2.0 Camp and gave a very positive feedback on the ecato blog. On fragr.de Björn Koblow blogged in detail about his experiences from the Monetization 2.0 Camp.

zanox öffnet seinen Open Space für das Hallenprojekt. Das Hallenprojekt definiert eine Halle als einen Ort, an dem man sich treffen kann: Ganz businessmäßig im Konferenzraum, ganz stylomäßig im Cafébereich oder ganz casual-mäßig im Chillout-Arbeitspausenbereich. Oder ganz arbeitsam-mäßig zwischen und auf Schreibtischen sitzend.

Vier Schreibtische sind für die „Digitale Bohème“ reserviert, wie sie in dem Buch „Wir nennen es Arbeit“. der Autoren Holm Friebe und Sascha Lobo beschrieben wird: eine junge, flexible Elite, die außerhalb fester Arbeitsverhältnisse in kreativen Berufen arbeitet; Freie Grafiker, Webdesigner, Journalisten und Werbetexter, die selbst Dauer, Intensität und Zeit ihrer Arbeit bestimmen.

Ansprechpartner: Sebastian Wallroth +49-30-509691422

zanox opens it’s Open Space for the Hallenprojekt. Four desktops are free to use for the digital Bohème.

Participate in the zanox Web Services Contest 2008: One Million Euros Venture Capital from the zanox Campus Sponsors under the leadership of the M&A Consulting Firm “Corporate Finance Partners”.

Goal: the best business model, based on the zanox webservices will be eligible to be awarded the investment capital.

Enterprises, startups or developer can prove that they have developed an monetizing business model based on the zanox webservices. For example: develope an application, widget/ gadget or mashup, connect external systems like other api’s, networks or platforms to zanox webservices, generate a considerable volume of well converting traffic into leads or sales or achieve an top zanox Publisher AdRank.

Procedure

• interested candidates apply by setting up an corresponding account and accepting the terms of conditions.


• zanox makes a pre-selection by analysing the zanox publisher statistics of the candidates during the entire contest.


• the best 20 candidates will be asked on September 30, 2008, to turn in their business plans until October 5, 2008.


• the ultimate top 10 candidates will receive invitations to the closing event in Berlin (probably October 24, 2008).


• within a business plan-conference/-competition) the top 10 candidates will get the opportunity to convince the jury by giving a short presentation of their business model and team.


• the jury will officially announce the top five candidates in the following recall party.


• all participants will be promoted with their brand and Ranking to the campus sponsors and the zanox investors network.

The Jury’s decisions are subject to its sole discretion. See full terms and conditions.

Good luck and keep on monetising!