Over the last few months, we’ve been improving our iOS publisher statistics app. You can now track your top campaigns using our new programmes feature, showing earnings for your top-performing programmes over the last seven days. This is in addition to the features the app already offers:
Login to all your accounts in one place
Check your earnings over last 30 days with an intuitive graph
Jonas Breuer, web developer and consultant, has created the WordPress plug-in, „Affiliate Power“. The tool allows publishers identify which programmes perform best. It provides a quick and easy overview of all sales and statistics. We spoke with Jonas to find out a bit more about this tool.
zanox: Jonas, how did you come up with the idea to create Affiliate Power for WordPress?
Jonas Breuer: As a publisher myself, I was looking for a way to get an overview of all sales. I have written the code for the plug-in for my own use in the first place. When speaking with other publishers, I received positive feedback, so I decided to create a general solution for other users. Read the rest of this entry »
Publishers are always looking for unique content to increase loyalty among their user base. Offering exclusive voucher codes is one way to get your products/services on top positions of a publisher’s website. With this article we highlight some considerations to help you outline a strategy for distributing voucher codes to your affiliate base.
For the third time we welcomed our top performing publishers of the zanox Rally to the zanox Berlin Valley Experience. 20 publishers from 10 countries including guests that travelled all the way from Brazil came together for an inspiring day.
The agenda took us on a tour to the heart of online marketing in Berlin. Beginning the day at the zanox office, the group had a chance to mix and mingle with zanox employees and other publishers from around the world. The official part of the programme began with our CEO, Mark Walters, who shared an exclusive outlook on future developments within the zanox group and the direction our industry is heading. Following his introduction, Melani Kumaledewi and Niels de Groot from the zanox global publisher team took a closer look at the effects of these developments on global publisher businesses.
The affiliate model is thriving. Over 50,000 publishers per year sign up to become part of the zanox network, but only a few of them actually become successful and earn money with their websites. What differentiates those that make it from those that do not?
Hello advertisers, do you want to recruit more relevant publishers for your programme? With the new publisher invitation links you can do this with ease. Invite interesting partners via the zanox marketplace or recruit publishers via your website by implementing a permanent invitation link on your website/ affiliate marketing landing page.
Once a publisher clicks on your invitation link, they are able to view your zanox marketplace profile without being logged in. In a second step, they can either login and apply to your programme or register with zanox where they are automatically applied to your programme. Make sure your profile is updated and appealing.
The 2nd edition of the Nuit des Rois, which took place on March 12th, rewarded the best digital strategies in terms of performance and innovation, and spotlighted performance marketing.
Three case studies were in competition for the e-mailing trophy: Yves Rocher by Plyce, Cofinoga by Tradedoubler and Marks & Spencer by zanox. And it’s the strategy plan set up by zanox and Yieldify for Marks & Spencer that the judges chose as the most efficient and innovative.
Mobile commerce continues to boom with one-third of worldwide internet accesses now executed via smartphones*. Assuming this number will continue to grow over the next few years, it implicates tremendous potential for mobile affiliate marketing. Currently, a wide range of advertisers and publishers rely on the power of mobile. Growth rates of 105% in mobile revenues and 82% in transactions, give a first hint of how well mobile affiliate marketing has performed in 2014. The zanox Mobile Performance Barometer allows an in-depth look into European m-commerce and its development.
Berlin was the place to be for the travel industry this week. On Tuesday we hosted the first global zanox Expert Day Travel prior to ITB in Berlin.
More than 150 travel enthusiasts from Brazil, Germany, Italy, the Netherlands, Scandinavia, and United Kingdom joined us for this exciting journey.
With 298 flights, 239 accommodation bookings and 50 packages sold online per hour facilitated by zanox, travel is one of the most advanced industries in online marketing.