Win A Free Pass for Performance Marketing Insights Europe

Posted by sarah.ruzgar in Events , June 24th, 2016

Dr-Andreas-WieleThere’s just over a week until Performance Marketing Insights Europe will bring together the industry’s key players at Hotel Okura, Amsterdam.

We’re pleased to share that Dr Andreas Wiele, board member of Axel Springer SE, will be presenting the Keynote speaker session ‘Disrupt or Die – A Publisher’s Experience’ on Day Two of the conference.

In the digital age, publishing groups are forced with a difficult decision – do they carry on with the same approach or change tact to prolong their life span? Based on his experiences running Europe’s largest publishing house, Andreas will explain why it’s necessary for publishers to adopt a disruptive approach. Read the rest of this entry »

Weekly Tips: How to Form Successful Partnerships with Influencers

Posted by sibylle.grenz in Advertiser tips & news , June 21st, 2016

weekly tips

Last week our zanox Fashion Expert Day took place at the stylish Café Moskau in Berlin. A key topic of this year’s event was influencers in social media. Our fashion trend barometer reveals that bloggers and social media channels are increasingly shaping buying decisions.

Popular German fashion Instagrammer and founder of ohhcouture.de, Leonie Hanne together with her partner Alexander Galievsky held an interesting keynote speaker session on how to grow your personal blog or social media channels based on their experience of growing Leonie’s Instagram following to 321,000. They also shared advice on how to create partnerships with influencers and what mistakes advertisers should avoid. Here are her top tips: Read the rest of this entry »

Join zanox’s Social Community

Posted by sarah.ruzgar in General News , June 20th, 2016

zx socialSocial media has become one of the most powerful ways for businesses to connect, engage and update their partners.

At zanox, we place great emphasis on our social activity, ensuring we share useful content to enhance our advertisers and publishers activity, as well as keeping you up to date with the latest news. While they’re not our official customer service channels, over the years our social accounts have become a core part of the support we offer.

Followers are more than just a number for us, we aim to cultivate an active community that shapes our content and what our network offers. So if you have any questions, comments or suggestions, feel free to contact us via the below channels. Read the rest of this entry »

Five Content Ideas for Summer

Posted by sarah.ruzgar in Weekly Tips , June 14th, 2016

flowers

With the lack of gifting holidays during the summer months, it can be a quieter sales period for publishers. However with the better weather comes the opportunity for people to participate in more activities and events, most of which require new purchases. So if you’re stuck for content topics to encourage sales over the few months, look no further. Read the rest of this entry »

The zanox Olympics starts today: Now the ball is in your court!

Posted by sibylle.grenz in General News , June 13th, 2016

Go publishers, go – the launch day of our zanox Olympics has arrived. After months of collecting the best promotions and incentives from our advertisers, today we are proudly firing the starting pistol for our global affiliate rally.

You will find a wide selection of promotions on our ZX Olympics landing page, and each Monday over the next four weeks we will add new promotions to the site. Read the rest of this entry »

Join Us at Performance Marketing Insights 2016

Posted by sarah.ruzgar in Events , June 10th, 2016

zanox-at-PMI-2016

We’re pleased to return as platinum sponsors for Performance Marketing Insights Europe 2016, taking place on 4th-5th July at Hotel Okura in Amsterdam.

The annual conference brings together advertisers, publishers, networks and agencies under one roof to explore and debate the latest developments in the channel.

The agenda is packed full of speaker sessions by industry experts with actionable insights to incorporate into your strategy. Topics include traffic quality, new vs. existing customer commission rates, SEO, programmatic, influencers, ad-blocking and attribution.

Session: The Next Wave of Customer Acquisition Techniques

When: Day One, 11.30-12.15

floIn his session ‘The Next Wave of Customer Acquisition Techniques’, our Global Project Manager Florian Wallner will share creative methods of optimising affiliate’s role in the customer journey. He’ll also discuss how large advertisers have become publishers in their own right by selling their traffic for cross-selling opportunities with other brands.

The zanox team will be in exhibiting at stand 30 on day one and two, so whether you’re one of our partners or interested in joining our network, make sure to stop by to discuss the latest developments and opportunities.

Haven’t registered yet? Save 20% off your pass by booking here.

We’ll be sharing insights and highlights throughout the event on Twitter and Facebook, so make sure you’re following us @zanox.

zanox Global News Roundup May

Posted by sarah.ruzgar in General News , June 8th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

DACH

zanox-Stammtisch-Köln-Dom
Read the rest of this entry »

Weekly Tips: How to deal with Adblock users

Posted by sibylle.grenz in Weekly Tips , June 7th, 2016

weekly tips

In this post, we discussed the impact of adblockers on website owners, by reducing revenues that they need to run their businesses. In this week’s tips we look at ways to educate the user about the role of advertisements on your website, and show you how to whitelist your site for acceptable ads. Read the rest of this entry »

The Adblock Dilemma – What’s the impact of Adblockers on your site?

Posted by sibylle.grenz in Market Insights , June 6th, 2016

zx-banner-img-01Unsurprisingly, Adblockers belong to the list of most annoying things for website owners and online advertisers. Publishers lose substantial revenues that they need to operate their sites, often with little sympathy from users who are annoyed by intrusive ads and sensitised by adblock software, which demonises even anonymous tracking methods. Although Adblock Plus claims only to block “annoying” ads, regular ads are also blocked, independent of their design, placement or content.

By downloading adblocking software, users are actively protesting against invasive digital ads. This should be taken seriously by publishers and advertisers alike. The content, its value to the user and the user experience should be the core focus of any website. Ads should neither impact the functionality of a website in a negative way nor disturb comfortable consumption of its content.

Read the rest of this entry »

zanox Olympics: All you need to know

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers , June 2nd, 2016

zxolympics_960x350

Exciting times lie ahead, as there’s only a few days left until we’ll be firing the starting pistol for our zanox Olympics. Over the last few weeks we shared advice for both advertisers and publishers on how to succeed in our affiliate rally. To ensure you’re well prepared and don’t miss out on any information, here’s a final overview on all the details before the competition starts. Read the rest of this entry »