Take a look at our numbers: Mobile Performance Barometer 2015, 1st half

Posted by sibylle.grenz in Market Insights , September 23rd, 2015

With a record of more than 1.5million mobile transactions in January – half a million up on the previous year and growth rates averaging 52.4 % again mobile performance surpassed all records. Mobile sales revenue grew up 60 % compared to last year and triple the numbers of 2013 at the same time of the year. Shopping baskets reached an all-time high. With €95 average basket value, tablets remain the top turnover devices.

In our recent Mobile Performance Barometer we give exclusive insights on the state of mobile commerce in 2015.

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Dmexco 2015 – zanox’ highlights of the digital marketing superlative event

Posted by sibylle.grenz in Events , September 23rd, 2015

Last week, the global digital economy met in Cologne, Germany for its annual mega event, dmexco (digital marketing exposition conference). More than 43,000 visitors joined to meet nearly 900 exhibitors, network with old and new business partners, listen to top speakers presenting the latest digital insights, and to celebrate another exceptional year in the world of digital media. The zanox Group was present with a large booth at the fair, three speakers at the conference and a big crowd of zanoxees and clients at the OM Club party, co-sponsored by zanox.

The fast growing visitor numbers from year to year, the new opening of an additional hall and 30% international participants in 2015 reflects the events international relevance to the growing digital economy. For the first time, visitors that registered after a set date had to pay an entrance fee for their tickets.

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New vs. Existing Customers (White Paper)

Posted by Marjolein van der Kolk in Advertiser tips & news, Market Insights , September 7th, 2015

New vs. Existing Customers White PaperHow are affiliates able to help drive new customers? This is a key question being asked by many of our advertisers. Our Head of Business Intelligence, Matt Swan explores the new vs. existing customers debate in our latest White Paper. By looking at the split between new versus existing customers that affiliates drive, and the order values they generate, we can better understand what the true value is of publishers in the process of attracting new customers.

Additionally, we explore some recent high profile cases where advertisers have reduced the commission rates offered for existing customers. With only a finite amount of customers, is reducing commission for existing customers counter intuitive? Shouldn’t advertisers also understand the additional value that can be attributed to retaining and nurturing its existing customer base?

Answers to all of these questions can be found in our New vs. Existing Customers White Paper. Download a copy of this white paper here.

PerformanceIN releases digital supplement on European Performance landscape

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , August 18th, 2015


In June, off the back of the Performance Marketing Insights event in Berlin, PerformanceIN hosted a round table looking at topics surrounding the European Performance landscape. Our CEO Mark Walters participated on the panel amongst other opinion leaders from the industry. PerformanceIN has just released its digital supplement following the event.

Some key topics included a discussion around the biggest challenges and opportunities currently facing as well as looking at some emerging market strategies. Find out what highlights industry leaders have already seen this year and what is foreseen for the upcoming year(s). Which countries are developing and where is the industry as a whole heading? All insights and results are now accesible: click here to download the full report.

SEO Ranking factors 2015

Posted by Marjolein van der Kolk in Advertiser tips & news, Market Insights, Tips for publishers , August 14th, 2015

Everybody who works in online, wants to find out how to achieve higher rankings in Google. The truth is that only Google knows the exact ranking algorithm. The bi-yearly SEO ranking factors from SEOmoz might help you to better understand the ranking process in search engines. SEOmoz is one of the leading SEO agencies worldwide, and has recently published it’s newest ranking factors. By questioning 150 search experts on their experience with placing websites at the top of the rankings, they created an extensive overview of 90 ranking factors that influence your ranking postition. It should be noted that the ranking factors represent the opinion of recognised SEO experts, though none of them actually know the Google algorithm. This year’s edition of Search Engine Ranking Factors provides detailed analyses of ranking correlations and predictions for the  future of SEO. These ranking factors serve as a useful guideline for publishers and advertisers to optimise their websites. Read the rest of this entry »

QuickLinking: content monetisation never has been easier

Posted by Marjolein van der Kolk in Advertiser tips & news , August 6th, 2015

zanoxquicklinkingAutomated link conversion is one of the most popular ways to monetise content. A content monetisation tool automatically replaces normal deeplinks to an advertiser’s website with affiliate tracking links. Our technology partners such as Skimlinks and Viglink are gaining popularity amongst bloggers and content publishers due to its simple installation and extensive advertiser lists, which makes it a great solution for editorial sites, forums and bloggers. As an advertiser, your reach will be increased massively through content publishers, while publishers will benefit from utilising time saving tools that enable them to focus even more on creating engaging and useful content. Read the rest of this entry »

How to manage your publisher applications best

Posted by Alexandra Lilienthal in Advertiser tips & news, zanox Product , July 31st, 2015

As an advertiser, many publishers apply to your programme on a daily basis. To ensure you accept all valuable partners and don’t dismiss any for the wrong reasons, we have put together a short ‘how to’ guide on reading the application page with all its information. This way you can easily decide which publishers are a perfect match to boost your programme. If you are still uncertain about particular applications, we are here to support you.

Under ‘Affiliate’ you find the following information:


1. Publisher name

2.  This publisher is a zanox VIP publisher, who adheres to zanox quality standards and the zanox code of conduct. You can accept this publisher instantly.
This label is limited to a small group of publishers. Publishers without the VIP logo can still be valuable partners.

3. ‘Profile’: This leads you to the publisher profile, where you can find all relevant information about the publisher:

  • Contact data

  • Advertiser references

  • Publisher description

  • Additional ad spaces of the publisher

  • If applicable: social media profiles, publisher blog

4. ‘Settings’: In this area you can allocate conditions on ad media and send emails to this partner via the zanox marketplace.

5.  Here zanox account managers only can add information on the publisher. This is relevant as this might allow you to receive additional information to what the publisher is providing.

6. This icon is shown when the publisher’s ad space is classified as TPV enabled by a zanox employee. This usually applies to display and retargeting publishers. Accepting this publisher into your programme does not automatically enable the publisher for postview. You will need to confirm if you want to allow this partner as a TPV partner in a second step by adding them to the TPV group under ‘settings’. This group automatically appears under your group settings, when you have TPV tracking enabled.
Tip: review all rejected partners under the post view criteria – you may find some rare diamonds.

7.  Ad space URL: This shows the ad space of the publisher and links directly to it.

8.  The publisher ad space is a verified ad space. This proves that the publishers owns the stated ad space.

9. This information is filled in by the publishers when they apply to your programme. Review this to learn more about the ambitions, ideas and questions a publisher might have in regards to your programme.

10. (not shown in screenshot): This includes additional information provided by the publisher about his ad space and business model in general.

If you take all this information into account when reviewing your publisher applications, you are perfectly set to make a proper decision on the application. When in doubt please align with the publisher directly. They are generally more than happy to share more information about their business model. Of course your zanox contact is also at your disposal.

Planned maintenance of zanox marketplace – end of July/ beginning of August

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers, zanox Product , July 22nd, 2015

To improve our products and services for you we will carry out maintenance work on the following dates:

Thursday, 23rd July 2015, 06:00 – 07:00 CET
Tuesday, 28th July 2015, 06:00 – 07:00 CET
Tuesday, 4th August 2015, 06:00 – 07:00 CET

During these times, the zanox marketplace will be intermittently unavailable. This has no effect on tracking.

Kind regards,
The zanox team

The true value of voucher codes (White Paper)

Posted by Marjolein van der Kolk in Market Insights , July 15th, 2015

white paper Assessing the True Value of Voucher CodesWith average growth rates of 15% over the past five years, affiliate marketing is still on the rise. And as advertisers are willing to increase their spendings, they are also keener than ever to analyse the results to understand the true value of the sales that are being delivered. Which type of publishers add most value in the costumer journey and how can voucher codes contribute to that? There is a commonly held belief that sites built around offering deals, promotions and voucher codes are premised on the conversion and therefore add little value earlier in the sales funnel. But is that actually the case? Read the rest of this entry »

Interruption of server availability – 13th / 14th July 2015

Posted by zanoxIT in Corporate news , July 14th, 2015

Last night and this morning until 8.00 AM we were experiencing routing issues with our provider. As a result some requests did not reach our servers. Tracking was not affected at any time and we did not experience an outage. All systems are back to normal and running smoothly.

At the moment we are investigating the cause together with our provider.

We apologise for any inconvenience.

Kind regards,
Peter Loveday