zanox Mobile Performance Barometer first half year 2014: Tablets massively outperform Smartphones

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers, zanox Product , September 10th, 2014

  • Mobile transactions reach a new peak (smartphone and tablets)

  • Tablets are accountable for two-thirds of all mobile revenue

  • Tablets show the highest average order value at 74 Euros, iPads even higher value at 82 Euros


What is the zanox Mobile Performance Barometer?zanox-MPB-2014-logo

The zanox Mobile Performance Barometer analyses zanox data from seven European markets (Benelux, Eastern Europe, France, Germany, Italy, Scandinavia and Spain) reflecting the development, trends and user behaviour in m-commerce from January to June 2014. For the first time, we will evaluate the tablet market in more detail – with interesting results.

It is based on pure facts substantiated by zanox’s data on mobile transactions and the revenue generated in our network. No survey has been conducted and no expert opinions have been incorporated to generate the results – just hard facts. These facts have been analysed thoroughly to come to a comprehensive overview of the development in m-commerce.

Mobile revenues and mobile transactions reach another peak in 2014 (January-June)

The upswing of mobile continues in 2014! With new heights in mobile transactions and  exceptional growth rates of 50% in mobile transactions and even more outstanding 70% in mobile revenues, the first six months of 2014 show that mobile is still on the rise (numbers comparing Jan – June 2013 to Jan – June 2014). Looking at the mobile transaction curve, we observe a peak in January – as experienced in previous years the post-Christmas uplift – which is matched by the June numbers and even outperformed in July. Yet the February to May numbers exceed the monthly 2013 numbers significantly on a month-by-month comparison. Read the rest of this entry »

Donate for a good cause with charity cashback

Posted by Marjolein van der Kolk in Advertiser tips & news, General News , September 3rd, 2014

The #ALS Ice Bucket Challenge brings the topic of charity and social engagement back on top of our minds – also zanox was nominated and participated in the Ice Bucket Challenge.

But there are many other small and big initiatives you can support as a business or as an individual. As an advertiser for example, you can easily support good causes by cooperating with charity cashback publishers. Read the rest of this entry »

Explore the opportunities of the zanox Publisher API and the API Widget to efficiently stear your affiliate marketing activities

Posted by Alexandra Lilienthal in Tips for publishers, zanox Product , September 1st, 2014

At Amazon Jeff Bezos had the vision to display all internal communication via APIs. We are not quite there yet, but we also believe in the power of APIs. Therefore, zanox Publisher API is a strong tool to efficiently automate your affiliate marketing activities. It allows you to retrieve all relevant information without logging in into the zanox marketplace. Define your criteria and connect directly to zanox data. Read the rest of this entry »

Find out how consumers shop today

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers , August 22nd, 2014

The way we all buy the products we desire these days has changed massively ever since online shopping made its appearance.

In this sense “showrooming” is a popular way to purchase goods. People go to stores to experience the products in real life only to order them online to receive a better price. To some retailers with actual stores this looks like a threat to their business. As of today 73% of US customers like the concept of showrooming, while even more – 88% – also enjoy the opposite concept of shopping: “webrooming”. Here, consumers research online and go to a store to actually purchase the product of desire. This is also referred to as ROPO effect. With a dedicated online to store strategy and a comprehensive sales approach store retailers can leverage the power of online. Especially mobile and beacons play an important role in creating innovative ways of connecting online and offline purchase chains.

In the zanox network publishers like Vouchercloud offer online to store solutions. Find out more from your account manager.

How to start with conversion optimisation

Posted by Marjolein van der Kolk in General News , August 15th, 2014

‘How can I increase my transactions?’ might be a question you are asking yourself more often. There is only one solution to increase the number of transactions with the same amount of traffic: conversion optimisation. By making more visitors click and buy, you perform better with the same amount of traffic. Often, only a few small changes in the design or content can have a huge impact on your conversions. By following this project plan, you can make conversion optimisation part of your daily work. Read the rest of this entry »

Data Science and Data Science Retreat at zanox

Posted by Alexandra Lilienthal in Corporate news , August 12th, 2014

sticker1-mediumData science plays an important role in today’s online landscape, especially in a performance-driven environment. At zanox we have a dedicated team to evaluate our data and generate findings.

As we believe in the power of data, we are happy to support Data Science Retreat and host their current batch at our Berlin office. From August to October the 10 participants will be trained and mentored by data science professionals like our Chief Data Scientist Adam Drake. A unique feature of DSR is that all mentors have experience as chief data scientists as Jose Quesada, DSR’s director, wanted mentors to be the sort of people who make decisions about which problems to go after. The programme supports coders or people with significant quantitative training (e.g. science, engineering, or math graduates) in ramping-up rapidly for a career in data science. They are going to learn software engineering, data science, business analysis and communication faster and more deeply with mentors doing code reviews and pair-programming – all on real-world data and problems.

Participants are trained to be the first data scientist of a company (or an early one). They have to be able to find business value, determine what a solvable problem is, etc. At DSR, participants train under mentors to be well-balanced, autonomous data scientists.

We look forward to an inspiring time with the participants, mentors and teachers.

Mobile Performance: Transactions per Minute

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , August 11th, 2014


Mobile is just great – it became a mainstream phenomenon. But what does this mean for affiliate marketing?  Also great news!
Last month 13 mobile transactions per minute were generated via the zanox network. For the whole month of July this equals up to impressive 580,320 transactions.

The July 2014 numbers indicate an increase of 62.5% compared to July 2013.

If you want to learn more about mobile numbers at zanox, keep your eyes and ears open for the fresh zanox Mobile Performance Barometer, reflecting January to June 2014 numbers. Coming soon!

How to write content that triggers buyers’ intentions

Posted by Marjolein van der Kolk in Tips for publishers , July 30th, 2014

To be successful as a content publisher in search engines and among visitors, it is extremely important to create unique content regularly. It will increase your rankings and visitors are motivated to revisit your website. As a successful entrepreneur, you also want to convert all those visitors into buyers.

Following these five steps will motivate your visitors to buy more and your account balance will increase! Read the rest of this entry »

Are you already benefiting from the power of online videos?

Posted by Alexandra Lilienthal in Advertiser tips & news, General News, Market Insights, Tips for publishers , July 29th, 2014

Videos are foreseen to be the major growth driver of internet traffic at least in the next 4 years. YouTube being the second biggest search engine highlights this fact already today.
At present one out of five videos is already watched on mobile devices. Formats like Vine already benefit from the perfect match of mobile and video.

Make sure to have your video strategy in place to profit from the importance of this channel.
At zanox we already support videos and GIFs in our ad media. But think also social media and your homepage – videos increase the conversion and extend the visit duration. It helps you to differentiate yourself from your competitors and allows you to connect more closely with your clients. Videos give your business a face and make it more tangible – even more complex topics are easier to grasp.

Take a closer look at the development of video usage:

The misconception of tracking – Methods, consumer impact and data privacy in Affiliate Marketing

Posted by Alexandra Lilienthal in Advertiser tips & news, General News, Tips for publishers , July 25th, 2014

The recent study from Princeton University and KU Leuven University again heats up the media discussion on tracking and data privacy. At zanox we would like to clarify the way we, and most players in the Affiliate Marketing sector, track advertising events and resulting clicks and transactions.

Fully anonymised tracking is at the core of Affiliate Marketing, where it aims to deliver relevant ad-media to consumers to initiate a sale or a lead. Publishers displaying contextual ad-media, via different models, e.g. price comparison or blog content, deliver value to both consumers and advertisers. In this ecosystem different tracking methods ensure that publishers are rewarded for their efforts. To match a consumer transaction event – a sale and/or lead for an advertiser – tracking is a crucial element. The calculation of commissions is based on anonymous event information, such as the display of an advertisement or click events. zanox operates in line with industry and data privacy regulations, no personally identifiable data is stored at any time.

Read the rest of this entry »