Tips & Tricks – 10 Dos for Advertiser Programmes

Posted by sarah.ruzgar in Weekly Tips , September 28th, 2016

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At dmexco, our Head of Publisher Sales and Services DACH Denis Waurick hosted his eagerly anticipated work lab ’10 Don’ts for Advertiser Programmes’. It aimed to equip advertisers new to the affiliate channel with a checklist to help them succeed. Read the rest of this entry »

dmexco 2016 – Our Highlights

Posted by sarah.ruzgar in Events , September 20th, 2016

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As one of Europe’s largest digital marketing conferences, chances are that you were one of the 55,000 attendees at dmexco last week.

dmexco has become increasing international, which is why we took the opportunity to showcase who we partner with across the globe, with our very own globe. Each rotation highlighted our key advertisers and publishers in each of the 11 cities we operate from. Sadly we couldn’t bring it back to our office but you can watch a video of it here. At times there were over 120 people at our booth, and we had a great time catching up with our partners. Read the rest of this entry »

[Webinar] Taking Your Affiliate Programme Global

Posted by sarah.ruzgar in Events , September 16th, 2016

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Taking an affiliate programme global isn’t simply a matter of replicating existing practises in a new country. There are plenty of cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account.

On Wednesday 21st September at 4pm CET, join Kevin Edwards, Global Client Strategy Director at Affiliate Window and Robert Glazer, Managing Director of Acceleration Partners for their webinar ‘Going East & Going West: Taking Your Affiliate Programme Global, where they will share best practises for expanding your affiliate programme into European and US markets. Read the rest of this entry »

Publisher Survey – Help Us Improve Our Service with Your Feedback

Posted by sarah.ruzgar in General News , September 13th, 2016

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As a global affiliate network with over 100,000 active publishers, it’s important to us that we provide the best possible service we can to help you grow as a publisher.

Now we want your feedback on what you think of our service, and how we can improve.

Our short survey is just six questions and takes no longer than five minutes to complete. Your input is important to us, and will help us to ensure that we can offer you the service and tools you need.

Complete the survey in your language here:

zx-uk-flagEnglish

 

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Deutsch

 

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Français

 

zx-spain-flagEspañol

 

zx-italy-flagItaliano

 

zx-eastereurope-flagPolski

 

zx-brazil-flagPortuguês

 

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Svenska (Engelska)

 

zx-benelux-flagNederlands (Engels)

 

We look forward to receiving your feedback.

zanox Mobile Performance Barometer H1 2016

Posted by sarah.ruzgar in Market Insights , September 13th, 2016

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Smartphone overtakes tablet for mobile sales, now accounts for 1 in 6 sales

Judging by our latest mobile performance barometer, a lot can change in six months. Between January and June 2016, transactions generated globally via mobile hit the 30% mark for the first time on our network. What’s more, smartphone overtook tablet mobile sales share for the first time and now counts for 1 in 6 sales for the zanox Group.

These milestones demonstrate that consumers feel more empowered than ever to shop on mobile devices, which can be attributed to a number of factors: better mobile internet connections, technological advancements and optimisation of the user experience on mobile by retailers. Read the rest of this entry »

dmexco Work Lab Preview: Interview with Denis Waurick

Posted by sarah.ruzgar in Interviews , August 26th, 2016

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We’re just three weeks away from dmexco, Europe’s largest digital marketing conference.

On day two, Head of Publisher Sales and Services Denis Waurick will be hosting ‘10 Dont’s bei Partnerprogrammen: So funktioniert gutes Affiliatemarketing heute’ (10 Don’ts for Advertiser Programmes: How good affiliate marketing works today) in Work Lab 2 ,14.30 – 15.45.

In our interview, Denis shares a sneak preview into his session, what he hopes participants will take away, as well as his biggest no-no for affiliate marketing.

Q: Hi Denis! Can you tell us more about your role at zanox?DenisWauricksmall

A: I’ve been working for zanox for over six years. As Head of Publisher Sales and Services, my role is twofold. On the one hand I’m responsible for our service team – we support our small publishers via the phone and over email if they have questions or problems.

I also oversee the key account management team from which we service our biggest publishers.This involves helping them to sell their campaigns to advertisers and create reports so they can optimise their activity. Read the rest of this entry »

Tips & Tricks – Pokemon Go – How to Use the Latest Crazes for Your Business

Posted by sarah.ruzgar in Weekly Tips , August 23rd, 2016

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Unless you’ve been living under a rock for the last few months, there’s little chance that you haven’t heard of Pokémon Go. Just in case, Pokémon Go is an app that allows you to find and catch Pokémon (pocket monsters) anywhere – whether that be in your home, walking down the street, in your park or even in your office. You may remember the popularity of Pokémon the first time around, when everyone was collecting the cards and catching them on their Game Boys.pokemon-go-logo

As with all crazes, the app seemingly appeared without warning and in the space of a week became one of the biggest apps of all time. Suddenly everyone including your mother and your boss are on the hunt for a Charizard. (Fun fact: on 11th July it surpassed ‘porn’ as the most searched for keyword on Google!)

Whether you’re part of the ‘gotta catch ‘em all’ collective or would rather it disappeared, here’s how you can use the latest crazes for your business. Read the rest of this entry »

zanox Global News Roundup July

Posted by sarah.ruzgar in General News , August 15th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

Italy

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On 7th July zanox Italy participated as Diamond Sponsor for the IAB Italy Seminar ‘The Best is Yet to Come’, dedicated exclusively to all things performance marketing.

With Chiara Basalini, Zalando’s Senior Affiliate Marketing Manager, Country Manager Sheyla Biasini presented the zanox and Zalando success story ‘The Zalando case – Solutions for a global growth.’ Read the rest of this entry »

Weekly Tips: Four Ways to Use Instagram Stories & Snapchat to Drive Sales

Posted by sarah.ruzgar in Weekly Tips , August 9th, 2016

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Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

The key differences between the two? Instagram Stories is more user-friendly and provides instant access to the stories of the people you follow, making it easier for content creators and brands to share and display stories to their followers. That’s not to say that Snapchat should throw in the towel – one of the app’s most popular features are their humorous filters which can alter the face of the user, make them look more attractive and even swap faces with others. Snapchat is also hugely popular with the teenage demographic, who make up 86% of their user base and may prefer to remain on the more network that has yet to be adopted by their parents. Read the rest of this entry »

Weekly Tips: Sources to Develop Your Online Marketing Knowledge

Posted by sibylle.grenz in Weekly Tips , August 2nd, 2016

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The online marketing sector has grown and developed rapidly in recent years. Most experts in the sector have had to teach themselves but due to its increasing economic impact, universities and schools now have an extensive collection of educational resources. Today, thanks to a rising culture of knowledge sharing, the keen marketer has a number of options to improve their knowledge through blogs, e-books, online courses, podcasts and much more. In this week’s tips, we’ve collated our favourite sources: Read the rest of this entry »