dmexco Work Lab Preview: Interview with Denis Waurick

Posted by sarah.ruzgar in Interviews , August 26th, 2016

dmexco

We’re just three weeks away from dmexco, Europe’s largest digital marketing conference.

On day two, Head of Publisher Sales and Services Denis Waurick will be hosting ‘10 Dont’s bei Partnerprogrammen: So funktioniert gutes Affiliatemarketing heute’ (10 Don’ts for Advertiser Programmes: How good affiliate marketing works today) in Work Lab 2 ,14.30 – 15.45.

In our interview, Denis shares a sneak preview into his session, what he hopes participants will take away, as well as his biggest no-no for affiliate marketing.

Q: Hi Denis! Can you tell us more about your role at zanox?DenisWauricksmall

A: I’ve been working for zanox for over six years. As Head of Publisher Sales and Services, my role is twofold. On the one hand I’m responsible for our service team – we support our small publishers via the phone and over email if they have questions or problems.

I also oversee the key account management team from which we service our biggest publishers.This involves helping them to sell their campaigns to advertisers and create reports so they can optimise their activity. Read the rest of this entry »

Tips & Tricks – Pokemon Go – How to Use the Latest Crazes for Your Business

Posted by sarah.ruzgar in Weekly Tips , August 23rd, 2016

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Unless you’ve been living under a rock for the last few months, there’s little chance that you haven’t heard of Pokémon Go. Just in case, Pokémon Go is an app that allows you to find and catch Pokémon (pocket monsters) anywhere – whether that be in your home, walking down the street, in your park or even in your office. You may remember the popularity of Pokémon the first time around, when everyone was collecting the cards and catching them on their Game Boys.pokemon-go-logo

As with all crazes, the app seemingly appeared without warning and in the space of a week became one of the biggest apps of all time. Suddenly everyone including your mother and your boss are on the hunt for a Charizard. (Fun fact: on 11th July it surpassed ‘porn’ as the most searched for keyword on Google!)

Whether you’re part of the ‘gotta catch ‘em all’ collective or would rather it disappeared, here’s how you can use the latest crazes for your business. Read the rest of this entry »

zanox Global News Roundup July

Posted by sarah.ruzgar in General News , August 15th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

Italy

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On 7th July zanox Italy participated as Diamond Sponsor for the IAB Italy Seminar ‘The Best is Yet to Come’, dedicated exclusively to all things performance marketing.

With Chiara Basalini, Zalando’s Senior Affiliate Marketing Manager, Country Manager Sheyla Biasini presented the zanox and Zalando success story ‘The Zalando case – Solutions for a global growth.’ Read the rest of this entry »

Weekly Tips: Four Ways to Use Instagram Stories & Snapchat to Drive Sales

Posted by sarah.ruzgar in Weekly Tips , August 9th, 2016

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Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

The key differences between the two? Instagram Stories is more user-friendly and provides instant access to the stories of the people you follow, making it easier for content creators and brands to share and display stories to their followers. That’s not to say that Snapchat should throw in the towel – one of the app’s most popular features are their humorous filters which can alter the face of the user, make them look more attractive and even swap faces with others. Snapchat is also hugely popular with the teenage demographic, who make up 86% of their user base and may prefer to remain on the more network that has yet to be adopted by their parents. Read the rest of this entry »

Weekly Tips: Sources to Develop Your Online Marketing Knowledge

Posted by sibylle.grenz in Weekly Tips , August 2nd, 2016

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The online marketing sector has grown and developed rapidly in recent years. Most experts in the sector have had to teach themselves but due to its increasing economic impact, universities and schools now have an extensive collection of educational resources. Today, thanks to a rising culture of knowledge sharing, the keen marketer has a number of options to improve their knowledge through blogs, e-books, online courses, podcasts and much more. In this week’s tips, we’ve collated our favourite sources: Read the rest of this entry »

Countdown to dmexco 16: Come and meet the zanox team

Posted by sarah.ruzgar in Events , July 29th, 2016

dmexco

On 14th and 15th September, Europe’s largest digital marketing expo and conference returns to Cologne. dmxeco has grown exponentially over the last few years to become the must-attend event of the year. 2016 promises to be bigger than ever with over 50,000 attendees and 950+ exhibitors, including zanox.

Members from our global, DACH and international teams will be in attendance at our booth D21|E20. Make sure to stop by to ‘reflect’ on our network’s latest developments and discuss future opportunities to help your affiliate activity ‘shine’. Read the rest of this entry »

What Affiliate Marketing Tips Do You Want?

Posted by sarah.ruzgar in Weekly Tips , July 27th, 2016

weekly tips

This week’s tip is simple – if you don’t ask, you don’t get! Which is why we’re offering you the chance to let us know what affiliate marketing tips you want to see on our blog to help enhance your activity.

Since January we’ve shared tips on a range of topics including affiliate, adblocking, content, email and social. The top five most popular posts were:

  1. How to Improve your Email Marketing

  2. How to Get Relevant Traffic to Your Site Part One

  3. 10 Questions to Ask Yourself when Starting a New Publisher Website

  4. Things to Consider When Choosing a Name for Your Website, Part 1

  5. How to deal with Adblock users

Read the rest of this entry »

Weekly Tips: Our favourite IFTTT Recipes for Online Marketers

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers , July 19th, 2016

weekly tips

In the digital world it can be hard to stay on track and get things done when there are lots of small tasks disturbing your workflow. IFTTT (If this, then that) provides a solution that allows you to connect your accounts and apps to create recipes that automate these tasks, saving time for the important duties.

Here we share some tried and tested recipes to help improve your affiliate marketing. Read the rest of this entry »

zanox Global News Roundup June

Posted by sarah.ruzgar in General News , July 18th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

Benelux

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In Brussels, the Benelux team hosted their annual Expert Day. This year the theme was ‘Connect’, with the aim of strengthening the relationship between advertisers, publishers and zanox, as well as highlighting how everyone is always connected with technology and showcasing their cross device tracking solution.

Useful insights were provided by zanox BE Managing Director Lauri Koop and Marnik D’Hoore, Founder & CEO of Bloovi, one of Belgium’s fastest growing information platforms for digital professionals. Additionally there were opportunities to have more informal knowledge sharing during the breakout sessions. Read the rest of this entry »

Weekly tips: How to Maintain High Traffic Quality for an Affiliate Programme

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips , July 12th, 2016

weekly tips

Next to good performance, transparency and quality are some of the most commonly named qualities advertisers are looking for in their affiliate programme partners. The affiliate channel offers the opportunity to ensure this, firstly each partner and website are approved individually by the advertiser as only valid sales are paid and secondly the risk of low-quality traffic or click fraud is very low as traffic and sales can be retraced fairly accurately in the programme statistics.

However there are still some things affiliate managers should consider to maintain a high standard of traffic and shut the door on fraudulent or unwanted activities.  Read the rest of this entry »