How publishers and advertisers benefit from native advertising

Posted by Marjolein van der Kolk in Advertiser tips & news, Tips for publishers , November 20th, 2014

Native advertising is more than just a popular buzzword. It is an effective form of advertising where the advertisers’ message seamlessly matches the look and feel of the publishers’ website or app – a win-win-situation for everyone.  Advertisers can take advantage of broader reach and the attention of the customers while publishers benefit from promotional materials that better fit their platform. In the end, customers receive stronger, targeted messages that match their interests and needs, so they are more motivated to place an order or sign up for a newsletter or similar. Today we want to share some best practices on how to use the zanox network to maximise opportunities for native advertising with you. Read the rest of this entry »

Industry-specific product data feeds make the difference

Posted by Alexandra Lilienthal in Tips for publishers, zanox Product , November 18th, 2014

Our updated, industry-specific product data feeds allow you – especially as a comparison publisher – to set-up better categorisation and search capabilities with ease. The  additional information in the product data feeds includes individual, industry-specific columns in addition to the standard set (price, URL, image, etc.):

  • Retail & Shopping: Color, material, shipping cost, size, gender, etc.

  • Travel: Destination, travel type, price per person, etc.

  • Telco: Subscription SMS, operating system, etc.

  •  Events & Tickets: Event name, event city, artist, event start time, event duration, etc.

In order to benefit from the additional information industry-specific data feeds provide, please proceed as shown below to generate new download URLs. For CSV feeds, please select the columns you wish to retrieve. industryspecific-data-feeds In case you do not have time to update this information right away, your download URLs for product data feeds will remain valid for the coming months. These articles might also be of interest to you:

Zalando meets zanox

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Tips for publishers , November 17th, 2014

Last week zanox hosted 18 international Zalando Affiliate Managers plus their local zanox Account Managers at the zanox HQ to discuss the strategy and ideas for 2015.Zalando at zanox HQ

In the beginning, our new COO Adam Ross gave a strategic outlook on 2015. Highlights of his speech included mainly technical topics and innovations like cross device tracking. Adam’s presentation was followed by Samantha Wnuk, Head of international Affiliate Marketing at Zalando. She spoke about the focus topics for the individual countries for 2015, the affiliate strategy as well as mobile. All those topics are important for Zalando next year.

Zalando at zanox HQ_2


In the second part of the day, Florian Wallner, Global Account Manager at zanox, led an interactive workshop. The main focus for this was on the development of the strategic partnership between Zalando and zanox to generate more relevant topics and promotions for our publishers and the end-consumers. Mobile and performance Branding were at the top of the list. Moreover, a session called “Think Wild” allowed the attendees to use their creativity. In the following individual sessions, the attendees had the opportunity to breakdown the ideas and input of the previous session to fit their local needs and strategy.

Zalando at zanox HQ_3


To finish off the productive day, everyone came together for networking drinks with the zanox Global Publisher team, before heading off to Sage Restaurant – just next to the Zalando Outlet Berlin.

After this productive and valuable day, Zalando and zanox are well prepared to kick-off the new year successfully. All zanox publishers can look forward to inspiring Zalando activities in 2015.

Short outage – 14.11.2014

Posted by zanoxIT in About zanox , November 14th, 2014

Unfortunately, we were experiencing a short system outage today. All systems are back to normal and run smoothly.
We are investigating the root cause.

We are sorry for any inconvenience.

Your zanox team

Black Friday ahead

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers , November 13th, 2014

On 28 November this year’s Black Friday takes place. Historically, Black Friday is the Friday after Thanksgiving and a popular day for shopping in the US. Most people are on vacation that day and start their Xmas shopping marathon. Today, Black Friday is a mass phenomenon across the globe. Most retailers take the opportunity to kick-off the Xmas shopping season with special offers, vouchers or other end-consumer benefits.

In the zanox network you can easily participate and benefit from this special occasion. As an advertiser, just add your Black Friday promotions in the zanox marketplace. Our specialised publishers will do the rest and promote your offers to their customers.

As a publisher, take advantage of the special offers and promote Black Friday via individual landing pages, newsletters or stand-alone websites targeted to Black Friday. Special promotions are already available in the zanox marketplace and surely there are more to come. Get ready and boost your sales!

All top promotions can be viewed here.

zanox joined the German chancellor for an exchange on digital topics

Posted by Alexandra Lilienthal in Corporate news, General News, Market Insights , November 7th, 2014

5 November was a special day for Martin Rieß, Country Manager DACH at zanox. In his role as BVDW representative for Affiliate Marketing he was invited to “cnight” – hosted by the German chancellor Angela Merkel. For this event, representatives from the online industry as well as politicians gathered to discuss a variety of digital topics. Of course, none of the invited guests wanted to miss out on this opportunity, so the crowd was a vivid mix of media houses, Berlin start-ups, Google and many more.

FotoAngela Merkel started off with a personal note that she “feels haunted by online advertising”. This quote became quite a hit in German daily press. But she also brought up political topics, every onliner should care about. She demanded more venture capital for young online start-ups, talked about the chances of data-driven business models und pointed out that especially Berlin offers many opportunities for emerging companies. Another very important factor for Germany to stay ahead is the extension of fast broadband internet.

Read the rest of this entry »

Time for action! The zanox Winter Rally 2014 started!

Posted by admin in General News , November 4th, 2014

zanox-winterrally-HPslider-150x150

Our renowned zanox Winter Rally started yesterday! Make sure to make the most out of these exciting 8 weeks!

We have collected the best advertiser conditions in order to have you ready to go to boost your end-of-year performance!

Now it is up to you to take advantage of those top promotions and make yourself the best Christmas gift this year. Check out top promotions of this week here  and start promoting them right away.

By participating in the zanox Winter Rally you have the chance to become part of the zanox Berlin Valley Experience – a unique day in Berlin’s revolutionary online scene. Have a look below at some impressions of our latest event or find out more on our website.


Promotion period: 03.11.2014 – 29.12.2014

 

Get ready for the zanox Winter Rally 2014

Posted by admin in General News , October 27th, 2014

zanox-winterrally-start-277x150Are you already in the mood for Christmas? Get ready as the zanox Winter Rally 2014 starts on 3rd November 2014 – there are a lot of presents waiting for you!
Benefit from top advertiser promotions that are as good as actual gifts. Every Monday for 8 weeks we will provide you with the latest and most exciting promotions. Top conditions and special end-customer benefits boost your performance to new heights and put you in the game to win extraordinary prizes!

The Berlin Valley Experience will return and will be greater than ever!

We will welcome the 20 best performing publishers for an inspirational day in Berlin! Meet the zanox team, outstanding speakers and leading publishers from our network. Priceless insights for your business, unique office visits and an exclusive networking programme at the hippest places in town await you!

Are you ready to boost your end-of-year business?

Rock the zanox Winter Rally by prominently displaying the top promotions for this very special time of the year!

Mark your calendars and get ready to go!
Promotion Period: 3rd November until 29th December.

Stay tuned, more information will follow shortly.

Track your zanox conversions in Google Analytics

Posted by Product Management Team in General News , October 16th, 2014

GA_zanox_conversieThe public launch of Universal Analytics enables conversion tracking from different channels in Google Analytics. As a publisher, this is your chance to gain deeper insights in the user flow on your website easily. Find out which channel works best for your business by using detailed reports about your conversion rates and earnings, differentiated per channel. These reports do not only contain search channels (e.g. Organic Search or Paid Search), but any other channel that has been used to attract visitors to your website and that has the correct campaign tagging in the URL.

Imagine that you are running a premium display campaign. You can easily check how many of those visitors converted into a lead or a sale for your advertisers. Within an active session (up to 4 hours between click and conversion), you can for example see how much earnings you generated via your Facebook page by visitors with an iPad between 9 PM and 10 PM.

Interested in learning how to set up zanox conversions in Google Analytics? We show you how in 4 easy steps: Read the rest of this entry »

7 (+ 1) steps to outstanding content

Posted by Marjolein van der Kolk in Tips for publishers , October 10th, 2014

content inspirationOn our zanox blog, we dedicated already quite some articles to content. We believe that unique and quality content, may it be text, images or videos, builds the foundation for the success of your brand. Today, we would like to share some tips with you on how to create awesome content that stands out from the rest. Read the rest of this entry »