Interview: Introducing CityInformation

Posted by sarah.ruzgar in Interviews , May 4th, 2016

cityinformation logo
Is less really more? It is when you’re able to use one single app for many different tasks! CityInformation enables users to catch up on local news, shop online, buy movie and football tickets, order takeaway or book a table at their favourite restaurant, all in one CityApp, saving both time and phone memory. Having recently joined the zanox network, we asked CityInformation’s Marketing Manager Wout Smits about their business model, booking trends and what opportunities they can offer advertisers.

Wout SmitWelcome to the zanox network! How does CityInformation’s business model work?

With our CityApps, advertisers are able to localize their marketing efforts by targeting consumers in specific geographical areas.

Alongside information about local shopping, we also provide our users with an online warehouse where they’re able to browse lots of different stores including Zalando and Asos. Therefore, our CityApps also add value to advertisers without physical ties to the city. Our all-in-one solution is targeted on both locals and tourists

Based on how our app is used, we can offer the most value to advertisers on a CPC payment model.

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Weekly Tips: Enhance your affiliate programme with mobile banners!

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips , May 3rd, 2016

weekly tips

Last month, we published our Mobile Performance Barometer. Remarkable growth rates again demonstrate the impact of mobile devices on the shopping behavior of modern consumers. It’s not only mobile sales that are increasing. The number of transactions in affiliate marketing is also growing, reflecting the optimization of advertiser’s mobile shops.

However, many advertisers are yet to provide mobile banners for their publishers. In our tips, learn the basics of mobile banners for affiliate marketing and find out what standard sizes you should provide.

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More than vouchers: Boost your performance with sales rallies and publisher promotions

Posted by admin in Advertiser tips & news , April 28th, 2016

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Time to warm up for the affiliate competition of the year! The zanox Olympics will run from 13th June until 8th July. Our annual sales rally encourages advertisers to provide their best promotions to publishers, motivating them to maximize their promoting efforts. It’s a win-win situation – both publishers and advertisers get the chance to increase revenue during the quieter summer months. What’s more, zanox is offering attractive prizes to the most successful campaigns.

To help train you up for our Olympics, over the next few weeks, we will publish tips and tricks to help you get the most out of this event. First up, here’s our advice for advertisers and agencies on how to run successful promotions that everyone can benefit from. Read the rest of this entry »

Weekly Tips: How Smaller Publishers Can Negotiate With Advertisers

Posted by sarah.ruzgar in Weekly Tips , April 26th, 2016

weekly tips

Smaller publishers have a harder time getting noticed and showing their true value to advertisers, especially compared to the huge branded affiliate companies. Large affiliate sites are primed to convert customers across a variety of devices, optimized to winning the last click. That is why it is important for smaller affiliates to present themselves in the right light, demonstrating their added value in the customer journey in order to get the support from advertisers they need in order to succeed. Read the rest of this entry »

zanox Heroes – Henning Kruthaup, Sparheld.de

Posted by sarah.ruzgar in zanox Heroes , April 21st, 2016

zanox heroes

HenningAs part of our zanox Heroes campaign, we’re asking our publishers to share how they’ve used affiliate marketing to become online entrepreneurs, in order to inspire smaller publishers and highlight the positive impact our industry can have on people’s lives.

Our next story comes from Henning Kruthaup, the founder of coupon code site Sparheld.de. He shares how despite losing a six-figure sum of money after being shut down by Facebook in the early days, he has grown the site to operate in eight European countries. Read the rest of this entry »

Things to Consider When Choosing a Name for Your Website, Part 2

Posted by sibylle.grenz in Weekly Tips , April 19th, 2016

weekly tips

Last week we discussed two key decisions to make when defining a name and URL for a new project: whether it should be a fantasy or keyword name, and if hyphens should be used. In this week’s tips, we dig deeper into the topic by giving advice on appropriate domain endings and sharing ideas on how to come up with a name. Read the rest of this entry »

YouTube – The Affiliate Marketing Opportunity

Posted by sarah.ruzgar in Market Insights , April 14th, 2016

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Introduction

YouTube overall and on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. according to the video-sharing website. The channel’s popularity has helped to propel some video content creators from their bedrooms into the international spotlight, as celebrities who are recognised on the streets, invited to film premieres and able to launch their own product lines. Forbes compiled a list of the world’s highest earning YouTubers in 2015, with Swedish user ‘PewDiePie’ - real name Felix Kjellberg - who earned $12million topping the list through adverts, endorsements and affiliate links. Read the rest of this entry »

Things to Consider When Choosing a Name for Your Website, Part 1

Posted by sibylle.grenz in Weekly Tips , April 12th, 2016

weekly tips

One of the first decisions you’ll face when turning your idea into a new project is which name and domain to choose. It’s not an easy one to make because it will be the first thing linked to your project and should not be changed or corrected once your site has started to operate. It’s challenging to come up with a name that’s suitable for the project, easy to remember and search engine friendly. And unfortunately, many good ideas are taken or domains have already been registered. In this week’s tips, we offer advice to help make the process of finding a new domain as smooth as possible. Read the rest of this entry »

zanox Global News Round-Up March

Posted by sarah.ruzgar in General News , April 7th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

Brazil

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Our Brazilian team had a busy month with not one, but two events! First up, on 10th March they participated in one of Brazil’s largest e-commerce events Congresso E-Commerce Brasil Vendas 2016, where Country Manager Rodrigo Genoveze and Team Leader Advertisers Giovanni Forner delivered their insightful session ‘Development and Management of an Affiliate Program for E-Commerce’. Read the rest of this entry »

zanox Heroes – Katarzyna Kedzierska, Simplicite.pl

Posted by sarah.ruzgar in zanox Heroes , April 6th, 2016

zanox heroes

As part of our zanox Heroes campaign, we’re asking our publishers to share how they’ve used affiliate marketing to become online entrepreneurs, in order to inspire smaller publishers and highlight the positive impact our industry can have on people’s lives.

Next to share their story is Katarzyna Kedzierska. Not content with being a successful lawyer and opening the first co-working space in Poland, Katarzyna also runs her popular minimalism blog Simplicite.pl. Here she explains how she went from being reluctant about affiliate marketing to being proud of her success with it. Read the rest of this entry »