Zalando Strategy Day – 3rd Edition

Posted by sarah.ruzgar in Events , December 8th, 2016

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This week we hosted the third edition of the global z² Zalando & zanox Strategy meeting at our HQ office in Berlin. Each year we bring together the Zalando and zanox account managers from 12 countries across Europe, for a day dedicated to sharing insights, best practices and new ideas as well as the opportunity to map out the strategy for the coming year. Read the rest of this entry »

51% increase in shopping on Black Friday 2016

Posted by sarah.ruzgar in Events, Market Insights , December 5th, 2016

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In 2015 the zanox Group experienced phenomenal growth across our network, particularly in the UK, Nordics and Brazilian markets. This year we wanted to share what was happening on the day as it unfolded.

With over 4,300 of Europe, the US and Brazil’s biggest eCommerce advertisers including Zalando, La Redoute, HP and Look Fantastic we reported live data insights throughout Black Friday via our data visualisation website: www.zanoxblackfriday.com. Read the rest of this entry »

Watch Black Friday 2016 unfold with zanox’s live-data website

Posted by sarah.ruzgar in Events , November 22nd, 2016

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It’s three days until Black Friday 2016 and the countdown has truly begun.

This year zanox is pleased to launch a live-data visualisation website, reporting the events of Black Friday as they unfold across Europe, the US and Brazil. Read the rest of this entry »

5 Affiliate Marketing Predictions for Black Friday 2016

Posted by sarah.ruzgar in Market Insights , November 21st, 2016

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What started as a traditional American instore event the day after Thanksgiving, has exploded into a global online shopping phenomena around the world. On Black Friday last year across the zanox Group we saw significant YoY sales growth (55%) and the first ever €100m day on the network.

However our data from last year revealed that it’s not all markets driving this peak in sales, rather a select few countries where we saw spikes, demonstrating that there are several European markets where Black Friday has yet to take off. Read the rest of this entry »

Whitepaper: Four Reasons Affiliates Will Conquer Black Friday 2016

Posted by sarah.ruzgar in Market Insights , November 11th, 2016

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Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.

Our Strategy Team has analysed data across The zanox Group to put together a whitepaper considering four things we’ve learned about Black Friday and why affiliates are well placed to succeed in 2016.

Download the whitepaper here.

What are your plans to maximise Black Friday 2016? Let us know in the comments.

New Seasonal Opportunity – Singles Day

Posted by sarah.ruzgar in Weekly Tips , October 31st, 2016

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Have you heard of Singles Day? The antithesis of Valentine’s Day, it originated in China as a day for people who are single, and is celebrated on 11th November (11/11), as the ‘ones’ in this date represent singles. From a consumer perspective, it is promoted as a time to treat yourself and purchase items on your wish list.

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In 2009, Chinese e-commerce giant Alibaba began to capitalise on the event by launching a huge marketing campaign for its “Double 11”deals. Singles Day last year generated a record $14.3billion sales in just 24 hours, beating Black Friday and making it the largest online shopping day of the year. Therefore Alibaba is credited with transforming Singles Day from a national celebration of singlehood, to an increasing global shopping event. Read the rest of this entry »

The zanox Berlin Valley Experience 2016

Posted by sarah.ruzgar in Events , October 24th, 2016

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On Thursday 20th October zanox hosted the winning publishers from our summer rally, providing an unforgettable day by treating them to highlights of Berlin’s tech scene.

A diverse range of publishers joined us, from large companies to one-man bands, across a range of verticals and business models, from all over the world including the Netherlands, Brazil, Poland, Italy and Stockholm. Read the rest of this entry »

zanox Global News Roundup September

Posted by sarah.ruzgar in General News , October 11th, 2016

Welcome to zanox’ Global News Round-up, here you can catch up on last month’s news and events highlights from the territories across our network.

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On 1st September, our Nordics team brought together over 150 fashion and retail professionals to the beautiful Operaterrassen in the heart of Stockholm for their Expert Day.

Valuable industry insights were shared by Country Manager Tim Lomborg, Panagora.se, Zalando and ad4mat. Global Project Manager Florian Wallner also took to the stage to share insights from our customer journey reports. Read the recap here and watch a video of the event here.

Read the rest of this entry »

Interview: Canon launches five EU programmes exclusively across the zanox Group

Posted by sarah.ruzgar in Interviews , October 6th, 2016

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In order to ramp up their online store promotion, multinational imaging giant Canon has launched five affiliate programmes exclusively in the UK, Netherlands, France, Germany and Italy with zanox and Affiliate Window.

We interviewed Canon’s Director of E-Commerce, John Donnellan to find out what makes the brand stand out from their competitors, the publisher types they wish to partner with and the benefits of the programme for publishers. Read the rest of this entry »

Tips & Tricks – Four Ways Publishers Can Monetise Their Social Media

Posted by sarah.ruzgar in Weekly Tips , October 4th, 2016

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This week Shane Barker, a digital marketing consultant who specialises in influencer marketing, product launches, website conversions and has consulted with Fortune 500 companies, shares four easy ways to monetise your social media channels.

Shane 02More than 2 billion people around the world are actively using social media and the numbers are expected to rise each year. If you think about it, you probably know very few people who aren’t using one form of social media or another. So it’s no surprise that marketers use social media to promote their brands. In addition to sharing your affiliate links on your social channels, find out how you can monetise your social media profiles and embrace this viable revenue stream: Read the rest of this entry »