Official Blog

With more than 120 attendees joining our new office in Sao Paulo zanox had a great kick-off event for its latest expansion. Meeting our existing clients and also getting in touch with potential new clients to further drive the business in Brazil were the big topics. In addition to plenty of room for networking, there were two inspiring panels hosting representatives from Groupon, Dafiti, TAM, HAVAS, PontoMobi, ApontaOfertas, Mythings and Google.

Rodrigo Genoveze, Country Manager zanox Brasil, and Chechu Lasheras, Regional Manager zanox ES, PT & Latam, were able to welcome companies like TIM (TelecomItalia), Rocket Internet, GE, Microsoft, Telefonica, UOL, Crocs, Yahoo, CVC, Planet49, Mmarten and Magazine Luiza – and lot of other important advertisers, agencies and publishers from Brazil. As special guest Philipp Justus, zanox CEO, joined and enjoyed the office opening event in Sao Paulo. Read the rest of this entry »

zanox is very pleased to be part of the winning team of the 2012 edition of the GrandPrix PubliGroupe Marketing. More. Effective. The contest was open for projects carried out within PubliGroupe and all companies where PubliGroupe is a shareholder (ZANOX.de AG is owned by Axel Springer AG, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%).

Participating teams could apply for the following three categories:

• “GrandPrix Client Focus 2012”


• “GrandPrix Performance Focus 2012”


• “GrandPrix New Business Solution 2012”

Do you want to know in real time which ads convert for you and which don’t?

Just use our new, powerful real-time traffic tracking solution in the zanox marketplace – Shared Tracking.

See in real time which ads are working and which aren’t and optimise them to achieve higher conversion rates and maximum performance . Put up a banner and watch how many leads and sales it generates.

Try it now! Read more on: shared tracking – how the zanox real-time tracking solution helps you to optimise your traffic.

With the new Performance Statistics for advertisers, the zanox marketplace offers a powerful tool for evaluating and optimising your programme performance. The new Performance Statistics include a whole host of exciting new features and a compelling user experience.

A variety of reports provide you with an overview of your overall programme performance and enable you to gauge:

• Your daily revenue


• the performance of particular publishers


• ad media or


• product categories

Try it now! Read more on: how the new advertiser statistics help you to evaluate and optimise your programme performance.

For the third successive year the leading European performance advertising network zanox will support a4uexpo Europe as sponsor. The international performance marketing conference and exhibition is held in Barcelona, Spain at the Hotel Rey Juan Carlos I from the 19th to 20th June.

The a4uexpo Europe 2012 and zanox – this is where two real European champions meet. We are proud to support the a4uexpo as the leading European affiliate and performance marketing conference and exhibition for the second year in a row as a platinum sponsor. Since 2010 the a4uexpo is for us as zanox group without a doubt one of the very few events not to be missed. Nowhere else you are able to get such special insights of the very dynamic European performance advertising market.

Further details and information you will find at the a4uexpo Europe site.

A reminder to all users of the Publisher API: we are turning off the old 2009 version of the Publisher API at the end of March, per our migration strategy.  If you haven’t done so yet, please migrate to the 2011 version.

Information regarding the shutoff can be found at:  http://wiki.zanox.com/en/Changeover_2009_to_2011

To stay informed about all important issues regarding the Publisher API, please subscribe to the developer mailing list at http://www.zanox.adjoli.de/subscribe/zxapi.

You can find the best programmes in the zanox marketplace by using the Programme Directory. But that’s not all: You can now gain easy access to programmes from both the zanox marketplace and the zanox “classic” platform via one user interface and find the relevant banners and links with just one click.

Read more on: How to easily access all your programmes.

To make validation of your transactions more efficient, the zanox marketplace offers a completely revised and improved sales and leads validation tool that enhances the user-friendliness of the validation process. Numerous search filters, including the newly added filter “Status update”, help you find the transactions you want to process.

Read more on: Benefit from the improved sales and leads validation tool.

With our newly launched zanox marketplace, you can get invited by advertisers and receive direct advertiser requests. In the past, it was you who needed to approach the advertisers yourself. Of course, you can still do this, but those one-sided times are over. Advertisers now have the opportunity to actively recruit you as a publisher and to invite you into their programmes. But why should they just pick you?

Read more on: Programme invitations and direct advertiser requests.

The zanox marketplace is a great tool and, with your support, it will be even more powerful. Please take the time to answer 10 short questions and help us to pick the right new features for further development. We look forward to receiving your input.

Click here to start the survey:
Survey for advertisers
Survey for publishers