Weekly Tips: How to Drive Sales from Your Website

Posted by sarah.ruzgar in Weekly Tips , February 9th, 2016

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Last week we shared how to improve your email marketing. Now you’re building up traffic to your site, how do you convert those clicks into sales? Read our tips below on how to drive sales from your website. Read the rest of this entry »

zanox worldwide – these are our Colleague’s Carnival traditions

Posted by sibylle.grenz in About zanox , February 5th, 2016

February is one of the most exciting months in the year thanks to the Carnival season. Preceding the Christian tradition of Lent, many countries celebrate Carnival with parades, festivities and eating sweet pastries.

As we’re a global network, we decided to ask our international marketing colleagues how they celebrate this event and discovered some interesting customs! Join us on a trip around the world to get to know our international colleagues and their Carnival traditions.

DeniseDenise van Breemen, zanox Netherlands, Amsterdam

In the Netherlands we have two kinds of Carnival parties: Rijnlands carnaval wich is similar to the German one and Bourgondisch carnaval. The Burgundy variant originated from the traditional eating feasts, when people in the Southern Netherlands used to ridicule one another during Carnival.

Today carnival in the Netherlands is all about dressing up as your favorite character (e.g. super hero, childhood idol, funny figure) accompanied by a lot of fun and drinks. Read the rest of this entry »

How to Improve your Email Marketing

Posted by sarah.ruzgar in Weekly Tips , February 2nd, 2016

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Welcome to our weekly tips, where we will be sharing different tips each week related to affiliate marketing, content and zanox tools, in order to help advertisers and publishers enhance their activity.

Last week we shared 5 Ways of Creating New Content Ideas for your Website. Now you’ve got back into the groove and are publishing kick-ass content, it’s time to share it with the world. Email marketing can be an incredibly valuable tool for engaging readers, especially as they have opted-in to receive your mailings.

But that’s just the first step. Does it feel like a huge challenge to ensure that your subscribers open and read your emails? Is it even more of a challenge to get people to click through?

Here are some great email marketing tips for creating emails that get opened, read, and most importantly – clicked on. Read the rest of this entry »

How to use seasonal activities to create buzz around your biz

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers , February 1st, 2016

Seasonal Marketing Tips Valentines Day

The occasion that evokes romantic feelings in many people, is a key date for marketers in their seasonal calendar. Valentine’s Day is coming up, offering great opportunities for advertisers and publishers to set up creative promotions and sales activities around this crazy little thing called love.

Likewise, as with all commercial holidays, Valentine’s Day allows for plenty of opportunities to create a buzz around your business and boost your SEO and PR efforts.

We’ve put together the following ideas to inspire you to make your business stand out this Valentine’s Day and for future seasonal events. Read the rest of this entry »

Publisher Spotlight: Stylepick.it – Drive Sales from Instagram

Posted by sarah.ruzgar in Publisher Spotlight , January 28th, 2016

supertrashlogoInstagram is big business. Once a place for users to post ‘selfies’ and endless photos of their meals to followers, the Facebook-owned app has grown exponentially to become a key social network of 400 million monthly active users.

The problem? Unlike other social networks, users aren’t able to include clickable links on their posts. The only place a link can be clicked is in the bio section of the user’s profile page. The lack of clickable links posed a real missed opportunity for marketers as 26% of Instagram users earn above 70k*- a potential goldmine!

Recognising the need for a solution StoryBox created stylepick.it, a tool that utilizes the lone bio link and allows brands to drive sales directly from Instagram by taking followers to a similar feed with clickable posts, enabling them to easily purchase their favourite items. Read the rest of this entry »

5 Ways of Creating New Content Ideas for your Website

Posted by sarah.ruzgar in Weekly Tips , January 26th, 2016

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Welcome to our weekly tips, where we will be sharing different tips each week related to affiliate marketing, content and zanox tools, in order to help advertisers and publishers enhance their activity.

Last week we shared 10 questions to ask yourself when starting a new publisher website, aimed at both new publishers and existing publishers who may be looking to start a new venture or want to run a health check on their current proposition. Now you’ve completed this, it’s time to get started with posting content.

Regular, fresh content is essential for good Google rankings and for keeping your audience engaged. This is easier said than done and even experienced marketers may struggle with new ideas from time to time.

That’s why this week we’ve devised five easy ways of creating with new content ideas for your website: Read the rest of this entry »

Spotlight on Fitness – When are the Key Trading Periods for Affiliate Marketers

Posted by sibylle.grenz in Market Insights , January 25th, 2016

For many, the New Year starts with ambitious resolutions. A healthier lifestyle, better fitness and weight loss are the most common ones – a fact that should translate into a key trading period for the online fitness industries. So is it true, are fitness programs hottest during the coldest months of the year? We put together an analysis to find out…

Top 5 zanox markets by fitness industry


Top zanox countries fitness advertisers

Yearly turnover from selected sports- & fitness advertisers from the zanox network

For our research, we examined the numbers from selected sports and fitness advertisers across different zanox territories. Dedicated fitness programs fall under this category, as well as sports nutrition and sportswear. We assumed that those programs would peak in January and see other peaks in spring leading up the summer months and ‘bikini season’, yet our findings surprised us. Read the rest of this entry »

Weekly Tips: 10 Questions to Ask Yourself when Starting a New Publisher Website

Posted by sarah.ruzgar in Weekly Tips , January 19th, 2016

Introduction

Welcome to our weekly tips, where we will be sharing different tips each week related to affiliate marketing, content and zanox tools, in order to help advertisers and publishers enhance their activity.

You’ll find tips for marketers of all levels covering a range of topics. These will include basic tips which will be useful for publishers who have just started in the industry and also for those who are more experienced but may need reminding of the basics to stay on track.

Additionally, there will be posts which will look at specific topics and tools in greater detail, to help business owners take their efforts to the next level. If there’s a particular topic you would like advice on, please let us know and we will do our best to accommodate your request.

10 Questions to ask yourself when starting a new publisher website

Here are our first weekly tips, aimed at both new publishers and existing publishers who may be looking to start a new venture or want to run a health check on their current proposition. Read the rest of this entry »

Prepare for a successful 2016 with our Seasonal Marketing Calendar 2016

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers , January 14th, 2016

seasonal marketing calendar 2016 blog header

There will be plenty of surprises and great opportunities arising in the New Year that creative marketers can jump on to make 2016 a year of high performance and success. In order to achieve this, the overall marketing strategy including events and seasonal activities should be carefully planned in advance. Our 2016 seasonal marketing calendar provides you a complete overview of relevant dates for your yearly marketing planning. Read the rest of this entry »

Promote your Affiliate Programme with zanox Public Profiles & Advertiser Directory

Posted by sarah.ruzgar in Advertiser tips & news, zanox Product , January 12th, 2016

We’re excited to bring you our new public advertiser profiles and Advertiser Directory! This will help you to further promote your programme and allow publishers to easily browse through programmes available on the zanox network.

Hosted within the zanox marketplace, profiles act as a platform for advertisers to showcase the highlights of their brand and programme to publishers, to help facilitate new partnerships. The public profiles will be hosted on the Advertiser Directory, a new section on the zanox corporate website allowing publishers to browse the profiles, even if they’re not signed up to the network.

public profiles Read the rest of this entry »