Find out how consumers shop today

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers , August 22nd, 2014


The way we all buy the products we desire these days has changed massively ever since online shopping made its appearance.

In this sense “showrooming” is a popular way to purchase goods. People go to stores to experience the products in real life only to order them online to receive a better price. To some retailers with actual stores this looks like a threat to their business. As of today 73% of US customers like the concept of showrooming, while even more – 88% – also enjoy the opposite concept of shopping: “webrooming”. Here, consumers research online and go to a store to actually purchase the product of desire. This is also referred to as ROPO effect. With a dedicated online to store strategy and a comprehensive sales approach store retailers can leverage the power of online. Especially mobile and beacons play an important role in creating innovative ways of connecting online and offline purchase chains.

In the zanox network publishers like Vouchercloud offer online to store solutions. Find out more from your account manager.

How to start with conversion optimisation

Posted by Marjolein van der Kolk in General News , August 15th, 2014

‘How can I increase my transactions?’ might be a question you are asking yourself more often. There is only one solution to increase the number of transactions with the same amount of traffic: conversion optimisation. By making more visitors click and buy, you perform better with the same amount of traffic. Often, only a few small changes in the design or content can have a huge impact on your conversions. By following this project plan, you can make conversion optimisation part of your daily work. Read the rest of this entry »

Data Science and Data Science Retreat at zanox

Posted by Alexandra Lilienthal in Corporate news , August 12th, 2014

sticker1-mediumData science plays an important role in today’s online landscape, especially in a performance-driven environment. At zanox we have a dedicated team to evaluate our data and generate findings.

As we believe in the power of data, we are happy to support Data Science Retreat and host their current batch at our Berlin office. From August to October the 10 participants will be trained and mentored by data science professionals like our Chief Data Scientist Adam Drake. A unique feature of DSR is that all mentors have experience as chief data scientists as Jose Quesada, DSR’s director, wanted mentors to be the sort of people who make decisions about which problems to go after. The programme supports coders or people with significant quantitative training (e.g. science, engineering, or math graduates) in ramping-up rapidly for a career in data science. They are going to learn software engineering, data science, business analysis and communication faster and more deeply with mentors doing code reviews and pair-programming – all on real-world data and problems.

Participants are trained to be the first data scientist of a company (or an early one). They have to be able to find business value, determine what a solvable problem is, etc. At DSR, participants train under mentors to be well-balanced, autonomous data scientists.

We look forward to an inspiring time with the participants, mentors and teachers.

Mobile Performance: Transactions per Minute

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , August 11th, 2014

mobile_july


Mobile is just great – it became a mainstream phenomenon. But what does this mean for affiliate marketing?  Also great news!
Last month 13 mobile transactions per minute were generated via the zanox network. For the whole month of July this equals up to impressive 580,320 transactions.

The July 2014 numbers indicate an increase of 62.5% compared to July 2013.

If you want to learn more about mobile numbers at zanox, keep your eyes and ears open for the fresh zanox Mobile Performance Barometer, reflecting January to June 2014 numbers. Coming soon!

How to write content that triggers buyers’ intentions

Posted by Marjolein van der Kolk in Tips for publishers , July 30th, 2014

To be successful as a content publisher in search engines and among visitors, it is extremely important to create unique content regularly. It will increase your rankings and visitors are motivated to revisit your website. As a successful entrepreneur, you also want to convert all those visitors into buyers.

Following these five steps will motivate your visitors to buy more and your account balance will increase! Read the rest of this entry »

Are you already benefiting from the power of online videos?

Posted by Alexandra Lilienthal in Advertiser tips & news, General News, Market Insights, Tips for publishers , July 29th, 2014

Videos are foreseen to be the major growth driver of internet traffic at least in the next 4 years. YouTube being the second biggest search engine highlights this fact already today.
At present one out of five videos is already watched on mobile devices. Formats like Vine already benefit from the perfect match of mobile and video.

Make sure to have your video strategy in place to profit from the importance of this channel.
At zanox we already support videos and GIFs in our ad media. But think also social media and your homepage – videos increase the conversion and extend the visit duration. It helps you to differentiate yourself from your competitors and allows you to connect more closely with your clients. Videos give your business a face and make it more tangible – even more complex topics are easier to grasp.

Take a closer look at the development of video usage:
20140718_zanox_infographic_video_usage

The misconception of tracking – Methods, consumer impact and data privacy in Affiliate Marketing

Posted by Alexandra Lilienthal in Advertiser tips & news, General News, Tips for publishers , July 25th, 2014

The recent study from Princeton University and KU Leuven University again heats up the media discussion on tracking and data privacy. At zanox we would like to clarify the way we, and most players in the Affiliate Marketing sector, track advertising events and resulting clicks and transactions.

Fully anonymised tracking is at the core of Affiliate Marketing, where it aims to deliver relevant ad-media to consumers to initiate a sale or a lead. Publishers displaying contextual ad-media, via different models, e.g. price comparison or blog content, deliver value to both consumers and advertisers. In this ecosystem different tracking methods ensure that publishers are rewarded for their efforts. To match a consumer transaction event – a sale and/or lead for an advertiser – tracking is a crucial element. The calculation of commissions is based on anonymous event information, such as the display of an advertisement or click events. zanox operates in line with industry and data privacy regulations, no personally identifiable data is stored at any time.

Read the rest of this entry »

Product data feeds: do’s and don’ts for your SEO strategy

Posted by Marjolein van der Kolk in Tips for publishers , July 17th, 2014

Product data feeds can make the difference for your success. In retail, about 15% over all revenues are generated via product data! Also in other industries we see that product data feeds help costumers to find relevant products and therefore increases your conversion.

Because a product data feed can be seen as a digital version of a catalog, it is the ideal ad media solution to display a large number of products on your website. Many publishers make good use of this by combining or comparing products; think of a Favourites / Top 10 list. A feed can be integrated in the existing content on the website, which often increases conversion significantly. The more relevant the product information is, the higher conversions will turn out.

Today we will share some best practices with you on how to benefit from product data feeds without harming your SEO strategy. Read the rest of this entry »

Publisher Introduction: Get the best vouchers with Flipit – anywhere you are

Posted by Alexandra Lilienthal in Advertiser tips & news , July 14th, 2014

Flipit LogoTo learn more about Flipit’s elaborated business model, we have talked to Tom van Oijen, Account Director at Flipit. Learn more below.

Describe your business model, and how you stand out from the crowd.
Our business model is based on the ever-growing demand of getting online exposure and giving consumers information on where to get the best price. Companies from all over the world want to be noticed by consumers all over the world. With Flipit.com we can help them achieve this goal as we are the only voucher code website that is active in more than 20 countries. Along with that we enable consumers from across the globe to find thousands of online offers and coupon codes from their favourite retailers and brands. Our main goal is to provide the ultimate money saving experience and to establish long term relationships with both our visitors and partners.

Flipit Screenshot

Read the rest of this entry »

Use our tools for advertisers to uplift your performance!

Posted by Marjolein van der Kolk in Advertiser tips & news, zanox Product , July 3rd, 2014

Make sure to get the most out of your affiliate programme by using our tools and special features for advertisers. Designed to make your work as an affiliate manager more efficient, it leaves you more time to connect with publishers in the zanox marketplace.

Some of our top tools include:

  • The Publisher Directory let’s you find your future partners with great ease.

  • With the help of the ERP Client you can export tracking information (leads/sales/baskets) as a data set and edit it directly on your computer. A great solution to bulk update the status of your transactions.

  • Use the zanox MasterTag to easily integrate various value-added services and applications, such as web analytics tools or retargeting.

Browse through the complete list of tools here.