General News ,
October 11th, 2016
Welcome to zanox’ Global News Round-up, here you can catch up on last month’s news and events highlights from the territories across our network.
On 1st September, our Nordics team brought together over 150 fashion and retail professionals to the beautiful Operaterrassen in the heart of Stockholm for their Expert Day.
Valuable industry insights were shared by Country Manager Tim Lomborg, Panagora.se, Zalando and ad4mat. Global Project Manager Florian Wallner also took to the stage to share insights from our customer journey reports. Read the recap here and watch a video of the event here.
Read the rest of this entry »
October 6th, 2016
In order to ramp up their online store promotion, multinational imaging giant Canon has launched five affiliate programmes exclusively in the UK, Netherlands, France, Germany and Italy with zanox and Affiliate Window.
We interviewed Canon’s Director of E-Commerce, John Donnellan to find out what makes the brand stand out from their competitors, the publisher types they wish to partner with and the benefits of the programme for publishers. Read the rest of this entry »
Weekly Tips ,
October 4th, 2016
This week Shane Barker, a digital marketing consultant who specialises in influencer marketing, product launches, website conversions and has consulted with Fortune 500 companies, shares four easy ways to monetise your social media channels.
More than 2 billion people around the world are actively using social media and the numbers are expected to rise each year. If you think about it, you probably know very few people who aren’t using one form of social media or another. So it’s no surprise that marketers use social media to promote their brands. In addition to sharing your affiliate links on your social channels, find out how you can monetise your social media profiles and embrace this viable revenue stream: Read the rest of this entry »
Weekly Tips ,
September 28th, 2016
At dmexco, our Head of Publisher Sales and Services DACH Denis Waurick hosted his eagerly anticipated work lab ’10 Don’ts for Advertiser Programmes’. It aimed to equip advertisers new to the affiliate channel with a checklist to help them succeed. Read the rest of this entry »
September 20th, 2016
As one of Europe’s largest digital marketing conferences, chances are that you were one of the 55,000 attendees at dmexco last week.
dmexco has become increasing international, which is why we took the opportunity to showcase who we partner with across the globe, with our very own globe. Each rotation highlighted our key advertisers and publishers in each of the 11 cities we operate from. Sadly we couldn’t bring it back to our office but you can watch a video of it here. At times there were over 120 people at our booth, and we had a great time catching up with our partners. Read the rest of this entry »
September 16th, 2016
Taking an affiliate programme global isn’t simply a matter of replicating existing practises in a new country. There are plenty of cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account.
On Wednesday 21st September at 4pm CET, join Kevin Edwards, Global Client Strategy Director at Affiliate Window and Robert Glazer, Managing Director of Acceleration Partners for their webinar ‘Going East & Going West: Taking Your Affiliate Programme Global’, where they will share best practises for expanding your affiliate programme into European and US markets. Read the rest of this entry »
General News ,
September 13th, 2016
As a global affiliate network with over 100,000 active publishers, it’s important to us that we provide the best possible service we can to help you grow as a publisher.
Now we want your feedback on what you think of our service, and how we can improve.
Our short survey is just six questions and takes no longer than five minutes to complete. Your input is important to us, and will help us to ensure that we can offer you the service and tools you need.
Complete the survey in your language here:
We look forward to receiving your feedback.
Market Insights ,
September 13th, 2016
Smartphone overtakes tablet for mobile sales, now accounts for 1 in 6 sales
Judging by our latest mobile performance barometer, a lot can change in six months. Between January and June 2016, transactions generated globally via mobile hit the 30% mark for the first time on our network. What’s more, smartphone overtook tablet mobile sales share for the first time and now counts for 1 in 6 sales for the zanox Group.
These milestones demonstrate that consumers feel more empowered than ever to shop on mobile devices, which can be attributed to a number of factors: better mobile internet connections, technological advancements and optimisation of the user experience on mobile by retailers. Read the rest of this entry »
August 26th, 2016
We’re just three weeks away from dmexco, Europe’s largest digital marketing conference.
On day two, Head of Publisher Sales and Services Denis Waurick will be hosting ‘10 Dont’s bei Partnerprogrammen: So funktioniert gutes Affiliatemarketing heute’ (10 Don’ts for Advertiser Programmes: How good affiliate marketing works today) in Work Lab 2 ,14.30 – 15.45.
In our interview, Denis shares a sneak preview into his session, what he hopes participants will take away, as well as his biggest no-no for affiliate marketing.
Q: Hi Denis! Can you tell us more about your role at zanox?
A: I’ve been working for zanox for over six years. As Head of Publisher Sales and Services, my role is twofold. On the one hand I’m responsible for our service team – we support our small publishers via the phone and over email if they have questions or problems.
I also oversee the key account management team from which we service our biggest publishers.This involves helping them to sell their campaigns to advertisers and create reports so they can optimise their activity. Read the rest of this entry »
Weekly Tips ,
August 23rd, 2016
Unless you’ve been living under a rock for the last few months, there’s little chance that you haven’t heard of Pokémon Go. Just in case, Pokémon Go is an app that allows you to find and catch Pokémon (pocket monsters) anywhere – whether that be in your home, walking down the street, in your park or even in your office. You may remember the popularity of Pokémon the first time around, when everyone was collecting the cards and catching them on their Game Boys.
As with all crazes, the app seemingly appeared without warning and in the space of a week became one of the biggest apps of all time. Suddenly everyone including your mother and your boss are on the hunt for a Charizard. (Fun fact: on 11th July it surpassed ‘porn’ as the most searched for keyword on Google!)
Whether you’re part of the ‘gotta catch ‘em all’ collective or would rather it disappeared, here’s how you can use the latest crazes for your business. Read the rest of this entry »