Jonas Breuer, web developer and consultant, has created the WordPress plug-in, „Affiliate Power“. The tool allows publishers identify which programmes perform best. It provides a quick and easy overview of all sales and statistics. We spoke with Jonas to find out a bit more about this tool.
zanox: Jonas, how did you come up with the idea to create Affiliate Power for WordPress?
Jonas Breuer: As a publisher myself, I was looking for a way to get an overview of all sales. I have written the code for the plug-in for my own use in the first place. When speaking with other publishers, I received positive feedback, so I decided to create a general solution for other users.
zanox: What does the plug-in include und how does it work?
Jonas Breuer: The plug-in imports all sales from zanox and other networks directly into the WordPress backend, providing an overview of all your earnings. You can analyse and export them for individual analysis as well.
zanox: What information can publishers retrieve via the plug-in?
Jonas Breuer: The plug-in not only imports sales, but also the corresponding items, the source where the visitor comes from, the landing page and an user-defined URL parameter (campaign, etc.).
zanox: Which conclusions can publishers draw from the data?
Jonas Breuer: The plug-in allows a look behind the earnings. This gives them the opportunity to find out which articles perform best – and ultimately bring in more revenue. They can see for example, that 80% of their sales are generated via newsletter recipients and AdWords are showing a much lower ROI.
zanox: How do I install the plug-in?
Jonas Breuer: The plug-in – as any other official plug-in – can be installed and activated directly via the search functionality in the backend. After activating it, you are directly directed to the settings. There, you need to add the API keys from the affiliate networks. To make this process as easy as possible, I have added a step-by-step guide on how to retrieve the keys behind every input field.
For the future, I am planning to support this with additional video guides.
zanox: What have you planned in regards to future enhancements of the plug-in?
Jonas Breuer: One of the big topics is the implementation of additional networks. On top of this I am also planning to add more features, e.g. a connection to Google Analytics and a smartphone app, that notifies the user about new earnings.
To make the decision on which features to develop, I am always geared to the needs of my users. This is why I always do a small survey amongst my newsletter subscribers before launching a bigger update.
zanox: Do you have any advice for our publishers?
Jonas Breuer: Be a consultant instead of a sales person. As a publisher you have the great advantage that you can advertise a variety of brands/ products. This enables you to advise the end consumer, without canabilising your business. Trust is the most valuable factor in the internet.
zanox: Thank you for the interesting insights on this tool – we have no doubt it will be helpful for quite a few publishers on the network.