It’s all about fashion – recap zanox Expert Day Fashion in Berlin

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Market Insights, Tips for publishers , July 1st, 2015

Following Performance Marketing Insights Europe, zanox hosted another successful Expert Day Fashion in Berlin. In the name of fashion, more than 150 fashion-focused advertisers, publishers, bloggers and technology providers followed our invitation to Radialsystem V. This former pumping station was the perfect setting for this summer inspired fashion event.

The conference started off with Martin Rieß, Country Manager DACH, who introduced the first zanox Fashion Trendbarometer Summer 2015 for the German market. Following that, industry experts, advertisers and publishers presented the latest news and features for the fashion industry, with some astonishing ideas and outlooks. Multiple networking breaks including a speed networking session made this event very valuable for the participants and gave them the opportunity to initiate new and intensify existing partnerships. The official part closed with an exciting fashion show by Young HTW Fashion Designers – bringing fashion week-feeling to Berlin earlier this year. Read the rest of this entry »

Performance Marketing Insights Europe – another event highlight in Berlin

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Market Insights, Tips for publishers , July 1st, 2015

Last week was an eventful one for zanox. On Tuesday and Wednesday the leading experts from the performance marketing industry gathered for another successful and inspirational Performance Marketing Insights Europe, while Thursday was all about fashion for the German team at the zanox Expert Day Fashion.

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Performance Marketing Insights Europe saw more than 800 international attendees: advertisers, publishers, networks, agencies and technology providers. As platinum sponsor, zanox was a vital part of this event. Our stand perfectly welcomed our partners and guests and served as a popular meeting point in the afternoon with some refreshments ready. But this was only one part of our activities at this year’s Performance Marketing Insights. Additionally, we had two speaker slots on day one and our CEO, Mark Walters participated on a PerformanceIN round table discussing the European performance landscape.

Read the rest of this entry »

5 useful publisher reports

Posted by Marjolein van der Kolk in Tips for publishers, zanox Product , June 17th, 2015

5-useful-publisher-reportsKnowing which advertiser, ad media type or channel converts best, builds the foundation for a successful affiliate marketing strategy. It enables you as a publisher to maximise your conversion rates and commissions.

We’ve compiled a list of some great reports we would recommend using on a regular basis:

Read the rest of this entry »

Short System Outage – 16th June 2015

Posted by zanoxIT in Corporate news , June 16th, 2015

At 10.30 today we experienced an eight minute failure to part of our system resulting in a slight degradation of service.

All systems are back to normal and running smoothly and we are currently investigating the root cause.

We are sorry for any inconvenience.

Peter Loveday
CTO

Understanding post view and how you can create effective display campaigns with zanox

Posted by Alexandra Lilienthal in Advertiser tips & news , June 15th, 2015

Rarely another topic has been discussed as critically as post view tracking (TPV) when it was introduced about seven years ago, but there have been significant changes over the past years.  TPV has evolved rapidly and post view affiliates have developed into professional display experts, who are accountable for a large portion of affiliate budgets and to a large extent, determine the market.

zanox display campaigns play an important role in the affiliate mix. Advertisers can benefit from extensive reach and retargeting campaigns on a TPV basis to effectively have their ads displayed on spaces with big inventories or exclusive content portals. When planning campaigns, they can rely on the expertise of our professional publishers, who also settle display campaigns on a performance basis.

Nevertheless, this type of advertising still raises many questions with advertisers. Which is why we have created a FAQ guide for you.

DruckAdditionally, our partner and display marketing expert redvertisment has put together a comprehensive white paper on post view. Here, all questions on measurability and advertising effects of post view as well as overlaps with other channels are discussed.

If you want to extend your existing programme with display campaigns or want to find out more, get in touch.

Read the rest of this entry »

Time to kick off the Summer Marathon 2015 for a chance to increase your summer sales

Posted by admin in General News, Tips for publishers , June 1st, 2015

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The zanox Summer Marathon begins today. We hope you’re ready for four weeks of exciting offers and incentives for you to promote. Every Monday in June, you will receive a newsletter listing new, motivating advertiser offers, including enticing end-customer incentives and higher commissions to support you through the competition.

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Take advantage of this great opportunity, to see increased sales across the first month of summer.

 

At the finish line an invaluable prize awaits you. The Berlin Valley Experience, a two-day trip into the heart of digital revolution. To network with other top performing publishers from each zanox territory along with the Global Publisher team and members of the zanox Executive Board.

Check out all promotions and learn more on the Berlin Valley Experience on our website.

‘Opt-in’ to Our Publisher Newsletters to Stay Up-to-date at all Times

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers , May 26th, 2015

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Hello publishers,

In the coming weeks, we will be making some changes to our publisher newsletters. This includes a fresh new look, but also the way we distribute them. Our newsletters are sent regularly to our subscribed publisher base. To ensure this continues to be a valuable resource for you and your business, as of 1st July 2015, our newsletters will be distributed via an opt-in service, replacing the current automatic distribution of all publishers on the network.

Subscribe now so you never miss out on top promotions, relevant programme launches, publisher tips, rallies, network developments and industry news.

If you choose to subscribe (opt-in), we will send out the newsletters to the email address you provide. Recipients can opt-out at any time by clicking the “Unsubscribe” link at the bottom of each email.

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If you are an advertiser and are interested in appearing in our newsletters, please contact promotions@zanox.com.

If you have any questions about the new process for our newsletter distribution, please contact the zanox marketing team.

zanox partners with Performance Marketing Insights for the second time in Berlin

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Market Insights, Tips for publishers , May 19th, 2015

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On 23-24th June, Performance Markting Insights Europe returns to Berlin for its second year at the Estrel, Berlin.  This year will see over 1,000 performance marketing professionals from 40 international countries come together for two days of inspiring presentations, keynotes, and industry debates.  Check out the agenda here.

zanox is pleased to again support the event as platinum sponsors exhibiting on stand #30.

We’re looking forward to sharing industry insights and latest trends in our speaker sessions, both taking place on day one of the conference:

Dr. Ralf Belusa – June 23rd, SAAL A, 14:45-15:30
The Route to Success for Small, Innovative Businesses

 

 

Kevin Edwards – June 23rd, SAAL B, 11:30-12:15
Obtaining Value and Driving Cross Device Strategies

 

 

Register today using our exclusive 10% discount code - we look forward to seeing you!

 

Status on HTTPS as standard for ad delivery. We are ready, are you?

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , May 12th, 2015

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As the current discussion on setting HTTPS as standard for ad delivery gathers pace, and with Google switching to HTTPS by the end of June, we would like to summarise the information that is relevant for our advertisers and publishers. Google will adjust its ranking algorithm to favour encrypted ad media while the IAB is pushing for encryption standards to further secure online advertising.

First and foremost, we do believe in the importance of online security. Therefore, zanox technologies have already been supporting HTTPS for the past few years. Ever since, we are working on getting everyone on board to ensure a seamless and secure process when delivering ad media via our network. To fully support the complete redirect chain (image and target URLs), the involvement of the file host is crucial. In our case this is not always us, but also advertisers and third parties such as CDNs or agencies. Read the rest of this entry »

Improve your mobile website for better rankings

Posted by admin in Tips for publishers , May 4th, 2015

Recently, Google rolled out it’s new mobile algorithm. With the latest adjustments, the mobile user plays a bigger role than ever before. Nowadays, many websites already have a responsive design. This is very important, as mobile traffic, and mobile e-commerce, is still on the rise. Did you know that mobile transactions increased by 82% and mobile revenues rose by an impressive 105% in 2014 (source: mobile performance barometer 2015)? Nevertheless, there are still many websites that are not (fully) optimised for mobile devices. Make sure to optimise your website for a good mobile user experience and better rankings in the mobile search results. Read the rest of this entry »