With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost €280m in sales for 6,000 brands, tell us about the state of affiliate marketing as well as the wider retail landscape? Read the rest of this entry »
As one year ends and a new one begins, it provides the ideal opportunity to look back and reflect on the past 12 months. 2016 has been another fantastic year for zanox and we would like to share the highlights with our clients and partners, who have been instrumental in our success.
We welcomed new brands from a range of verticals around the globe including Canon Europe, Inditex, Momondo, and exclusive launches with Michael Kors, Converse and Reiss. We have enjoyed developing these partnerships and look forward to continuing our work together in 2017. Read the rest of this entry »
Imagine setting up a website as a hobby to help your friends and family find the best holiday deals. Then by the following spring your website has caught the attention of national media outlets and within the next 18 months it expands to 140 employees based in 12 countries around the globe. This is what happened with Daniel Krahn and Daniel Marx’s German holiday deals website Urlaubsguru.de. Here they share their story including their most peculiar experience and advice to aspiring entrepreneurs.
Tell us a bit about yourself – how long have you been using affiliate marketing and how did you get started?
In the summer of 2012 we brought the website Urlaubsguru.de to life in Unna, Germany after finding amazing holiday deals time and time again. To start with we put the deals online just to help friends and friends of friends. Then we heard about affiliate marketing and that travel companies were using the channel as an advertiser and decided to immediately link our deals via zanox. It was just two old school friends with a hobby.
When we started, we hoped that one day we’d be able to pay the cost for a banner advertisement. Now we have more than 140 employees and Holidayguru sites in 12 countries. In the past year we have facilitated a 100 million euros worth of holiday sales. Read the rest of this entry »
This week we hosted the third edition of the global z² Zalando & zanox Strategy meeting at our HQ office in Berlin. Each year we bring together the Zalando and zanox account managers from 12 countries across Europe, for a day dedicated to sharing insights, best practices and new ideas as well as the opportunity to map out the strategy for the coming year. Read the rest of this entry »
In 2015 the zanox Group experienced phenomenal growth across our network, particularly in the UK, Nordics and Brazilian markets. This year we wanted to share what was happening on the day as it unfolded.
With over 4,300 of Europe, the US and Brazil’s biggest eCommerce advertisers including Zalando, La Redoute, HP and Look Fantastic we reported live data insights throughout Black Friday via our data visualisation website: www.zanoxblackfriday.com. Read the rest of this entry »
What started as a traditional American instore event the day after Thanksgiving, has exploded into a global online shopping phenomena around the world. On Black Friday last year across the zanox Group we saw significant YoY sales growth (55%) and the first ever €100m day on the network.
However our data from last year revealed that it’s not all markets driving this peak in sales, rather a select few countries where we saw spikes, demonstrating that there are several European markets where Black Friday has yet to take off. Read the rest of this entry »
Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.
Our Strategy Team has analysed data across The zanox Group to put together a whitepaper considering four things we’ve learned about Black Friday and why affiliates are well placed to succeed in 2016.
What are your plans to maximise Black Friday 2016? Let us know in the comments.
Have you heard of Singles Day? The antithesis of Valentine’s Day, it originated in China as a day for people who are single, and is celebrated on 11th November (11/11), as the ‘ones’ in this date represent singles. From a consumer perspective, it is promoted as a time to treat yourself and purchase items on your wish list.
In 2009, Chinese e-commerce giant Alibaba began to capitalise on the event by launching a huge marketing campaign for its “Double 11”deals. Singles Day last year generated a record $14.3billion sales in just 24 hours, beating Black Friday and making it the largest online shopping day of the year. Therefore Alibaba is credited with transforming Singles Day from a national celebration of singlehood, to an increasing global shopping event. Read the rest of this entry »