Weekly Tips: Our favourite IFTTT Recipes for Online Marketers

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers , July 19th, 2016

weekly tips

In the digital world it can be hard to stay on track and get things done when there are lots of small tasks disturbing your workflow. IFTTT (If this, then that) provides a solution that allows you to connect your accounts and apps to create recipes that automate these tasks, saving time for the important duties.

Here we share some tried and tested recipes to help improve your affiliate marketing. Read the rest of this entry »

zanox Global News Roundup June

Posted by sarah.ruzgar in General News , July 18th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

Benelux

NLexpertday

In Brussels, the Benelux team hosted their annual Expert Day. This year the theme was ‘Connect’, with the aim of strengthening the relationship between advertisers, publishers and zanox, as well as highlighting how everyone is always connected with technology and showcasing their cross device tracking solution.

Useful insights were provided by zanox BE Managing Director Lauri Koop and Marnik D’Hoore, Founder & CEO of Bloovi, one of Belgium’s fastest growing information platforms for digital professionals. Additionally there were opportunities to have more informal knowledge sharing during the breakout sessions. Read the rest of this entry »

Weekly tips: How to Maintain High Traffic Quality for an Affiliate Programme

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips , July 12th, 2016

weekly tips

Next to good performance, transparency and quality are some of the most commonly named qualities advertisers are looking for in their affiliate programme partners. The affiliate channel offers the opportunity to ensure this, firstly each partner and website are approved individually by the advertiser as only valid sales are paid and secondly the risk of low-quality traffic or click fraud is very low as traffic and sales can be retraced fairly accurately in the programme statistics.

However there are still some things affiliate managers should consider to maintain a high standard of traffic and shut the door on fraudulent or unwanted activities.  Read the rest of this entry »

Performance Marketing Insights Europe 2016 Round Up

Posted by sarah.ruzgar in Events , July 8th, 2016

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On 4th & 5th July, Performance Marketing Insights: Europe came to Hotel Okura Amsterdam for 2016. The conference brought together advertisers, publishers, networks and agencies for networking, meetings and an agenda packed with insightful speaker sessions.

zanox exhibited as Platinum Sponsor and brought the essence of the host city to the hall with our Amsterdam themed stand, providing a relaxing setting for new and existing partners to catch up with the team.

It wasn’t all network Read the rest of this entry »

Weekly Tips: How to Become Successful as a Fashion Blogger

Posted by sibylle.grenz in Weekly Tips , July 6th, 2016

weekly tips

Our latest fashion expert day in Berlin revealed insights, trends and developments in the online fashion industry in 2016. A key topic was the increasing influence bloggers have on consumer’s buying descions. Last week we shared tips for advertisers on how to successfully form partnerships with influencers, including insights from German fashion blogger Leonie Hanne of ohhcouture.de. This week we’ll share Leonie’s tips on how to become a successful blogger. Read the rest of this entry »

Celebrating Success at the European Performance Marketing Awards

Posted by sarah.ruzgar in Events , July 5th, 2016

EPMAs

Last night, Performance Marketing Insights Europe co-hosted the first ever European Performance Marketing Awards at the prestigious Grand Hotel Krasnapolsky in Amsterdam.

After 10 years of rewarding innovation and excellence in performance marketing in the UK, the expansion of the Performance Marketing Awards to Europe allows companies who operate around the globe to compete against their European counterparts.

Following exponential growth and advancement in technology in the channel over recent years, the competition was truly fierce, providing a nail-biting atmosphere for the ceremony. Read the rest of this entry »

zanox Heroes – Rick Curé, Maarten de Smit, Mark Zijdemans, Shoppable.nl

Posted by sarah.ruzgar in zanox Heroes , June 30th, 2016

zanox heroes

As part of our zanox Heroes campaign, we’re asking our publishers to share how they’ve used affiliate marketing to become online entrepreneurs, in order to inspire smaller publishers and highlight the positive impact our industry can have on people’s lives.

Our next story comes from the Netherlands, where after dabbling with affiliate marketing related projects for a few years, Rick Curé, Maarten de Smit and Mark Zijdemans realised that the tool they had built to help their editors would be of use to other publishers. They share how they got Shoppable.nl off the ground and became the white label e-commerce shop solution of choice for some of the biggest media companies in the Netherlands.

Tell us a bit about yourself – how long have you been using affiliate marketing and how did you get started?

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We’ve been running affiliate related projects for three years now. We initially started affiliate shopping portals in several niches. For these portals, we had formed a group of editors who were creating content and selecting products that we could promote on our sites. Read the rest of this entry »

Weekly Tips: Reports Publishers Should Use to Optimise their Activity

Posted by sarah.ruzgar in Weekly Tips , June 28th, 2016

weekly tips

The zanox marketplace offers an array of useful reports to monitor your activity and analyse your performance, enabling you as a publisher to maximise your commissions.

In this week’s tips, Global Publisher Development Manager Mayra James shares the three most commonly used reports publishers should use:

MayraJames2Performance Reports by time

If you want to identify seasonality trends or high and low peaks throughout the year, this is your go-to report.

Whether it’s to view your performance today, yesterday, for the current month or year, these statistics will give you an overview of the aggregated metrics over the period you chose to analyse.

By using this report to identify your quieter sales periods, you can prepare in advance and make the most out of these low seasons by pushing special promotions or campaigns to engage your audience. Read the rest of this entry »

Win A Free Pass for Performance Marketing Insights Europe

Posted by sarah.ruzgar in Events , June 24th, 2016

Dr-Andreas-WieleThere’s just over a week until Performance Marketing Insights Europe will bring together the industry’s key players at Hotel Okura, Amsterdam.

We’re pleased to share that Dr Andreas Wiele, board member of Axel Springer SE, will be presenting the Keynote speaker session ‘Disrupt or Die – A Publisher’s Experience’ on Day Two of the conference.

In the digital age, publishing groups are forced with a difficult decision – do they carry on with the same approach or change tact to prolong their life span? Based on his experiences running Europe’s largest publishing house, Andreas will explain why it’s necessary for publishers to adopt a disruptive approach. Read the rest of this entry »

Weekly Tips: How to Form Successful Partnerships with Influencers

Posted by sibylle.grenz in Advertiser tips & news , June 21st, 2016

weekly tips

Last week our zanox Fashion Expert Day took place at the stylish Café Moskau in Berlin. A key topic of this year’s event was influencers in social media. Our fashion trend barometer reveals that bloggers and social media channels are increasingly shaping buying decisions.

Popular German fashion Instagrammer and founder of ohhcouture.de, Leonie Hanne together with her partner Alexander Galievsky held an interesting keynote speaker session on how to grow your personal blog or social media channels based on their experience of growing Leonie’s Instagram following to 321,000. They also shared advice on how to create partnerships with influencers and what mistakes advertisers should avoid. Here are her top tips: Read the rest of this entry »