We are proud to introduce five new ‘VIP welcome’ partner programmes at one go: allGameDuell partner programmes running with zanox (GameDuell DE, ES, DK, SE, NL) have been approved for the ‘VIP welcome’ status. GameDuell is one of Europe’s leading games communities with 10 million registered users.
‘VIP welcome’ programmes fulfill high quality criteria and offer certain benefits for zanox publishers. We asked Sebastian Timm (GameDuell), which particular advantages publishers will get from working with GameDuell as a ‘VIP welcome’ advertiser:
Sebastian Timm: “GameDuell publishers profit from our partner programme in a range of ways:
We strive to structure our partner programme in a way that is as attractive as possible to as many publishers as possible. For this reason, we offer our publishers the possibility to advertise us with pop ups, layers or via cashback. In addition, we are GAP enabled and also offer post-view tracking.
We are particularly proud of our advertising materials. As part of our partner programme, we have a large amount of regularly updated advertising materials which also include our so-called mini games. These are interactive advertising materials with content characters which have displayed above average conversion rates. We are able to offer the perfect mini game for almost all sites, whether a gaming site, sport site or dating site, due to the large range of mini games which we have on offer.
Furthermore, offering our publishers personal assistance is very important to us in order to create a win-win situation for all parties. We, of course, consider individual and quick responses a must.
We ensure our VIP publishers that all leads and sales will be confirmed and that all sales completed by the VIP publisher will already be approved after three days.”
Apart from the advantages for publishers, what does GameDuell regard as main benefits for themselves from being a ‘VIP welcome’ advertiser?
Sebastian Timm: “The developments in online marketing reflect the increasing importance of performance marketing. As a consequence, more and more companies have turned to affiliate marketing which means that it is not always easy for publishers to find the correct partner programme. Being a ‘VIP welcome’ advertiser is a great honour for us and allows us to show that we can meet the highest quality standards and that we are able to offer the publishers an attractive partner programme. The interest generated from the status will hopefully result in more publishers finding their way to us.
In addition, we are, of course, interested in attracting high quality publishers to our programme. The zanox VIP Club fills the required gaps due to the incorporation of VIP welcome advertisers and VIP publishers which I am particularly pleased about.”
Speaking about the zanox VIP Club in general, what does GameDuell think about it?
Sebastian Timm: “Affiliate Marketing is a market which is complex and also shows a high amount of flexibility in terms of professionalism. The zanox VIP Club rewards all market participants who constantly deliver quality and fulfill a variety of standards. This further emphasises the professionalisation of the market displayed by the zanox VIP Club.”
More information about the zanox VIP Club including an overview of all ‘VIP welcome’ programmes and their benefits for publishers are available on our VIP landing page.
Greetings from IAB Forum Milano. I am here with the lovely Italian team and some French and Spanish co-workers. We can already look back on one busy and successful day at Fiera Milano City .
A lot of new and existing clients stopped by our booth to talk about the latest trends in affiliate marketing as well as the zanox Application Store.
Our booth has been a magnet for networking, even long after the official part of the show. Our Spanish intra-company exchange programme participant Javier did a great job serving German beer.
We are looking forward to more interesting and productive meetings today. Visit us at booth # 23 if you are in the neighborhood.
For further information and some more pictures from the event please visit our Italian blog later today.
Right in time for the start of the Christmas business, we kicked-off our exclusive, weekly round-up of the most promising advertiser campaigns today. Starting now, we will present you the most attractive offers and deals at a glance. As a publisher, you will receive three recommendations in comparison every week, via your Account start page, our promotion page (just click on “promotions” for your country), the weekly newsletter and our zanox Blogs. Find out which advertisers offer the most attractive Christmas promotions, which products promise the greatest success or which product will lead to the best conversions. You’ll also get all the information on commissions, confirmation rates and times, as well as specials, such as expanded SEM facilities, search deep links, standalone newsletters and special ad media can be seen at a glance.
The selection of the Advertisers is done by our local zanox teams and will focus on the appeal of the exclusive Christmas promotions and the programme quality. This should give you a perfect opportunity to plan your seasonal activities to perfection and to achieve the best possible conversions. We are looking forward to a great year-end business with all of you!
One hot app per week: We are happy to introduce you to our new „app of the week” blog series. Starting today, we will present you one app from our Application Store on our Web Services Blog each week. We’ll explain what you can do with, how to use it and of course why we think it’s great. This week, we kick-off with the app Interactive Product Slider by Moodmixer. You can read the full article here – hope you enjoy our “app of the week” series!
We’d like to invite you to participate in the online survey “Affiliate 2.0”. The survey is part of the master thesis of our colleague Petr Brusilovskij and wants to inditify the key technologies and innovations that will have a major influence on the affiliate market: The main question is what are today’s and tomorrow’s key success factors of affiliate marketing?
The questionnaire consists of 12 short questions and shouldn’t take more than five minutes to complete. If you would like to participate, please make sure to allow cookies and click here to start the survey. We are looking forward to the results! Thanks to all participants and of course good luck to Petr and his thesis!
Now that we have a zanox Wiki for all our countries, we would like to invite all of you to contribute! Our Wiki is now easily accessible via our single sign-on solution zanox Connect. So everyone with a zanox publisher account is now able to write, edit or translate with just one click.
So what’s the zanox Wiki all about? The zanox Wiki is our central knowledge base and serves as an extension of our network: Our Wiki holds precise explanations of all the terminology and processes surrounding our services and products, as well as general affiliate marketing topics. And since it’s all about collective intelligence, it’s not just gonna be us who maintain it, but we would also love to have your expertise to perpetually expand it.
Contributing is easier than you probably thought: You can easily become a contributor and share your knowledge with our community. Simply log-on to our network with your zanox Publisher account via zanox Connect and start writing, editing or translating.
Feel also free to use the Wiki’s discussion board to all Wiki-related questions and feedback. For all other questions or if you need help with anything, let our First Level Support know or use our support platform getsatisfaction.com
To reward you for your efforts we’re also working on a compensation programme for regular contributors and we’ll keep you up-to-date on this. We hope you enjoy working with the Wiki and sharing information!
We just again invested in innovative ideas and entrepreneurship by using microfinance platforms to support business development around the world. This time we made bids in Haiti, Peru and Cambodia and are pleased to be able to help two different business people as well as a group of entrepreneurs.
The Haiti-based group is called “Mi Corason De Grand Bassin” and consists of fifteen male and female entrepreneurs. They have a wide range of businesses ranging from phone cards and repairs, to used clothing to peanut sales. 23-year old Lazar Rolinx, one of three representatives of the group, sells phone cards for all of the major phone companies in the country. He has also created a relationship with another business that repairs phones. By developing his business, he hopes to be better able to support his family.
The second project we are investing in is the business of 28-year old Cesarían in Peru. The mother of four children plants bananas, corn, yucca, and ginger in their own fields. She is also in touch with buyers in Lima, so she can increase her income to be able to pay for her children’s education. With her current loan she wants to buy fertilizers and to clear the fields for the next ginger planting.
Our third bid goes to Chum Thon in Cambodia. The 28 years old father of four young children has been performing as a musician since 2007. With the 5 dollars he earns from that every day, and his wife making additionally 5 dollars per day from selling cakes, they make their living. Chum Thom wants to use his loan to purchase musical instruments.
We wish him and all the other entrepreneurs best of luck and hope that our bids help them to successfully develop their business!
It’s time again for openBoard, our web TV series that was created to keep you up-to-date with zanox insights, new developments and upcoming news.
In this episode, we’re giving you a little dmexco recap. We were especially happy about the great feedback on our Open Campus sessions during the show. Following this, we’re updating you on our Application Store partners and let you know what the “most wanted” app in our Application Store is.
Then we give you some insights into the latest Social Media trends from the Silicon Valley. And last but not least, we have some zanox updates for you, such as our future cooperation with the UK affiliate network Digital Window, our employee exchange programme and much more.
Yesterday the PlugandPlay Expo one of the key events in the Silicon Valley took place at the PlugandPlayTechCenter.
With more than 40 start-up pitches and over 60 venture capital companies the event was a great success. Ad Parlor, Wild Fire and Twiki were nominated the top 3 start-ups of the day. Hosting key notes from HP and Kleiner Perkins Caufield & Byers, our CEO Thomas Hessler also gave a speech on the zanox Application Store.
Later zanox hosted a German-style Oktoberfest including German beer, sausages and pretzels. Expecting about 350 people yet over 500 people showed up.
Keep your eyes and ears open for our upcoming events in Silicon Valley.
With more than 450 exhibitors and 350 speakers, the sixth E-Commerce Convention in Paris is one of the leading e-commerce events in Europe and definitely the most important event in France. We are happy to be a Silver Sponsor and of course our French team is looking forward to seeing many new as well as well-known faces around. So just drop by at booth number H01 for a chat, a coffee and of course some insights into our Application Store. Maybe some of you even had the opportunity to attend our sessions: Our French VIP Publisher Twenga shared their knowledge about Affiliate Marketing and our team presented the zanox Application Store and our $2 Million Application Store Contest. If you want to meet our lovely French colleagues or have any more questions on French business opportunities, just come by and meet us today. Looking forward to seeing you in Paris!
After two days of a great dmexco event in Cologne, the zanox team is happy and back in our Berlin headquarters. We had a great time – with interesting conversations, meetings, presentations and a lot of fun! We were glad to receive such positive feedback on our booth, the zanox Application Store and of course on our partners who presented themselves and their new tools on our Open Campus: artaxo and their solution SEOlytics, IntelliAd and their new Bid Management Tool, eprofessionals Brand Snapshot, Webtrekks Q3 Web Analytics, triboo with My Cashbacky, plistas RecommendationAds als well as our advertisers 1&1 und Fox Mobile Distribution.
Here is also a first selection of pictures we would like to share with you – more are to come next week:
Thanks again to everybody who made this event a special one – already looking forward to next year!
Only a few more days till the first Digital Marketing Exposition and Conference – dmexco – starts off in Cologne. The dmexco is Germany’s leading event for online marketing and digital trends and takes place on Wednesday and Thursday, 23 and 24 September, at the Cologne Exhibition Centre. Of course we’ll be there, so if you are going to be around, just stop by at our booth (F020 F028). Our theme this year is “open network” and that’s why we decided to turn our booth into a zanox Open Campus: So it won’t be just us presenting our features and services, but also some of our most important Application Store partners showing you how they successfully monetised their business ideas.
And, last but not least, we have something to celebrate! The leading German Affiliate Marketing Portal 100partnerprogramme.de as well the trade magazine iBusiness have just awarded zanox with the title “Best Affiliate Network in Germany“. So it’s definitely worth stopping by in Cologne for a drink and some music during our booth party on Wednesday, 23 September, at 6:30 pm.
If you want to check out the full ranking, have a look at Karsten Windfelders (German) blog post at 100partnerprogramme.de. Here is also some more information on our dmexco speaker agenda, our booth and how to get there (German only). Hope to see you in Cologne next week!
We are happy to announce that a new version of our sub-ID management is now available for our publishers. For those who are not too familiar with sub-ID management, let’s just explain what it’s all about: sub-ID management allows publishers to add a customised parameter to their zanox tracking code. SEM publishers for example are able to assign separate sub-IDs for different keywords, programmes, landing pages or search engines. Bonus- or cashback publishers can use sub-ID management to allocate separate identification numbers to their participants. These are just two examples how publishers gain better control over their activities.
So what’s new? Our new sub-ID management uses general purpose tracking parameters (GPP), which consist of a series of alpha numeric parameters. When a potential customer clicks a publisher’s ad media link and GPP parameters are filled in, the values are stored in the zanox tracking system. If the customer generates a conversion, the stored GPP values are retrieved from the zanox tracking system and placed in the statistics for the publisher. So GPP is basically a container which publishers can use to place their own tracking information onto conversions. From now on, all publishers are able to use sub-ID management without further activation.
If you want to learn more about our new sub-ID management with GPP, check out our Wiki documentation or download the PDF manual. It includes a detailed description and guides you through the process.
As a European hub for start-up businesses, Berlin has made itself a name for hosting key events on entrepreneurship and venture capital. Yesterday, the Venture Lounge Berlin took place at the international congress center ICC and gave start-up founders, entrepreneurs, venture capitalists and business angels the opportunity to touch-base. Our co-founder and CFO Heiko Rauch had been invited to talk about the early days of zanox and how the three Berlin graduates managed to turn their start-up into a truly global player before selling their successful business in 2007. On the same page, since many have asked us to let you know more about how it all started, we have added the feature “zanox: from start-up to global player – a Berlin success story” to our website. Read the full story here and find out why our founders lost a business plan competition to a sandwich-delivery service
So there is a lot of knowledge our founders are happy to share with the next generation of entrepreneurs. That’s why Heiko is attending the medienwoche@IFA, the media week as a part of the Berlin-based consumer electronics show IFA. Today, he will speak on a panel on “Investors wanted: next generation entrepreneurship”. If you are around and interested, just drop by at the ICC today at 16:30.
Update: Here are some more impressions of medienwoche@ifa and the panel discussion Heiko took part in:
One of our most important Advertisers, a beautiful woman – and three happy Publishers. Konstantin Matern, Sascha Bartels and Andreas Gabriel today received their prize for having won the Alice SEO Contest: a meet & greet with “Ms Alice” Vanessa Hessler. Just to avoid any confusion upfront: Vanessa is not the daughter or sister of our CEO Thomas Hessler, whereas some people around here might have hoped for that The Italian top model is the face of Alice, a leading German broadband provider. Check out some pics of today’s meet & greet session at our Berlin Headquarters:
Now if that isn’t a great match with Alice’s tag line “The most beautiful connection” (“Die schönste Verbindung”). Well, we think the guys did pretty well, posing next to one of the world’s most beautiful women.
If you want to be an early bird, you should be quick: the Affilicon Europe early bird special rate ends on 1 September. You can register here or through Facebook. We can also offer you an exclusive additional 10 % discount. As a publisher you should have received the registration code in our weekly newsletter. If not, just drop us an e-mail and we’ll send it to you.
The Affilicon Europe, the international affiliate marketing conference and exhibition, will take place between 20 and 23 October 2009 at Estrel Convention Center, Berlin. The first highlights of the conference programme are now online, including a key note of our CEO Thomas Hessler. Of course there will be enough time for excellent networking opportunities.
Media partner of the first Affilicon Europe is the German affiliate marketing portal and blog 100partnerprogramme.de.
Today, we would like to introduce you to zanox openBoard, a new web video feature part of zanox.TV. With openBoard we – the zanox board – would like to give you regular insights into our company’s mind, developments and upcoming news.
Why did we decide to come up with the zanox openBoard idea in the first place? It all began with an e-mail we wrote to all our zanox employees, asking each of them to create zanox 2.0. Here is a bit of what we wrote:
“We can’t help but realise that our zanox world is changing faster and faster. There is a new ‘open & collaborative’ culture coming, which we also want to implement within zanox. That’s why, from today on, we want to share our thoughts and ideas about the future with all of you and ask you to contribute and participate!”
We thought we’d go ahead and set an example on how we think this open development could be accelerated. So from now on we would like to keep you updated on what’s going on within zanox via our openBoard web TV episodes.
On Thursday, 27 August, the Berlin Google Technology User Group will have their next meeting at our zanox Campus. The focus of the event will be on Google Wave, the new open-source communication and collaboration tool. The agenda holds an introduction to Google Wave, a demo and also the opportunity to try and play with Wave. We will also give an overview of our zanox Web Services. Interested in attending? It’s an open event and everybody is invited – all you need to do is to register here and then just drop by. Looking forward to seeing on our Campus next week!
Since some of you have asked us to post some pictures of our new Silicon Valley Campus, our colleague Chris Loonan has done a little photo shoot in Sunnyvale. Please pay attention to how lovely he arranged the cactus trees and orchids And by the way, if you want to know more about either zanox Campus, Berlin, Silicon Valley or Milan, or would like to get in contact to book it, have a look at our new Campus page.
So here are a few impressions of our Silicon Valley Campus – enjoy!
There have been added more than half a dozen new apps since the launch of the zanox Application Store and even more are in the pipeline! Time for us to pick some of our favourite novelties and update you on what’s new. The great thing is: The are all for free! If you want to learn more you can find detailed descritptions on our new apps on the Web Services blog.
To start with, dealunited has provided our advertisers and price comparison publishers with the first Software as a Service (SaaS) in the Store. The tool helps to monetise potentially lost traffic: if a customer cancels the shopping process, the dealunited software offers him to get the product for free if he buys something else on a different partner site. Get a more detailed overview on how this tool works here or get it right away in our Application Store.
Here is something fancy for fans of Google Android mobile phones: The Andora app allows you to scan the barcodes of products, check their price and availibility within our network and also to recommend it to your friends via Twitter.
The Shopotainment Publisher Widget is a service enabling interaction with the product database through social networks, widgets, RSS-feeds, or the shopotainment portal. The systems suggests interesting products for recommendation to friends by learning the users preferences.
We also have two new plug-ins for WordPress CMS users: One adds contextual product data links out of the 60 million zanox product database to each post; the other one enriches the blog search results with product hits from our database.
At last but not least, this is definitely one of our favourites: the BMI widget by the Sweden-based DreamBuilders team! The body mass index (BMI), or Quetelet index, is a statistical measurement which compares a person’s weight and height. The widget calculates the user’s BMI and – if needed – suggests fitness equipment Special thanks to Sebastian of our Web Services team to try it out – he was suggested a leg trainer, by the way
Apart from the advantages for publishers, what does GameDuell regard as main benefits for themselves from being a ‘VIP welcome’ advertiser?
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The Haiti-based group is called “Mi Corason De Grand Bassin” and consists of fifteen male and female entrepreneurs. They have a wide range of businesses ranging from phone cards and repairs, to used clothing to peanut sales. 23-year old Lazar Rolinx, one of three representatives of the group, sells phone cards for all of the major phone companies in the country. He has also created a relationship with another business that repairs phones. By developing his business, he hopes to be better able to support his family.
The second project we are investing in is the business of 28-year old Cesarían in Peru. The mother of four children plants bananas, corn, yucca, and ginger in their own fields. She is also in touch with buyers in Lima, so she can increase her income to be able to pay for her children’s education. With her current loan she wants to buy fertilizers and to clear the fields for the next ginger planting.
Our third bid goes to Chum Thon in Cambodia. The 28 years old father of four young children has been performing as a musician since 2007. With the 5 dollars he earns from that every day, and his wife making additionally 5 dollars per day from selling cakes, they make their living. Chum Thom wants to use his loan to purchase musical instruments.
On Thursday, 27 August, the 
