Are you already in the mood for Christmas? Get ready as the zanox Winter Rally 2014 starts on 3rd November 2014 – there are a lot of presents waiting for you! Benefit from top advertiser promotions that are as good as actual gifts. Every Monday for 8 weeks we will provide you with the latest and most exciting promotions. Top conditions and special end-customer benefits boost your performance to new heights and put you in the game to win extraordinary prizes!
We will welcome the 20 best performing publishers for an inspirational day in Berlin! Meet the zanox team, outstanding speakers and leading publishers from our network. Priceless insights for your business, unique office visits and an exclusive networking programme at the hippest places in town await you!
Are you ready to boost your end-of-year business?
Rock the zanox Winter Rally by prominently displaying the top promotions for this very special time of the year!
Mark your calendars and get ready to go! Promotion Period: 3rd November until 29th December.
The public launch of Universal Analytics enables conversion tracking from different channels in Google Analytics. As a publisher, this is your chance to gain deeper insights in the user flow on your website easily. Find out which channel works best for your business by using detailed reports about your conversion rates and earnings, differentiated per channel. These reports do not only contain search channels (e.g. Organic Search or Paid Search), but any other channel that has been used to attract visitors to your website and that has the correct campaign tagging in the URL.
Imagine that you are running a premium display campaign. You can easily check how many of those visitors converted into a lead or a sale for your advertisers. Within an active session (up to 4 hours between click and conversion), you can for example see how much earnings you generated via your Facebook page by visitors with an iPad between 9 PM and 10 PM.
On our zanox blog, we dedicated already quite some articles to content. We believe that unique and quality content, may it be text, images or videos, builds the foundation for the success of your brand. Today, we would like to share some tips with you on how to create awesome content that stands out from the rest. Read the rest of this entry »
Unfortunately last night we had a short repetition of Sunday’s DDoS attack. Although we have a DDoS mitigation solution in place that helped to significantly reduce the impact of the attack, delays in dealing with our service provider meant that again there was some limited impact on tracking.
We are still analysing the data from both attacks to understand the full effect, but our primary focus is on improving the escalation and management process with our provider to ensure a smoother response should we experience a further attack. We would like to thank you all for your understanding and assure you that we are fully committed to protecting our shared interests.
To be successful as a publisher with affiliate marketing, finding relevant programmes is key. But what is a relevant programme? And where can you find them? Today we would like to show you how the best matching programmes help you to increase your earnings.
As a publisher, your goal is to make the consumer buying process as simple and straightforward as possible. By implementing relevant advertiser promotions, consumers can easier find what they are looking for. It’s all about relevance. Read the rest of this entry »
For the second time zanox hosted its unique and exclusive “zanox Berlin Valley Experience”. Following the spirit of the first event in March we want to inspire the winners of the zanox Publisher Cup to think outside the box and develop new ideas and visions and by that develop their businesses. To do so, we invite them for a day to remember: The zanox Berlin Valley Experience is not a conference or just a networking event – it allows the leading minds in our international publisher base to dive directly into the vibrant Berlin online scene.
You might have heard about the recent vulnerability in the “bash“ shell used on many linux systems. There is a slight possibility that this vulnerability allows an attacker to perform remote code execution. Due to the fact that bash is a default installment of almost every Unix-based operating system on the planet, this adds up to a big gap.
Here at zanox we patched this vulnerability across our infrastructure once the fix was released. However, there are reports that the patch did not address all of the possible vectors that were found hence we deployed the second patch as it was released. This said, we did everything possible at the moment to secure our systems. We will closely monitor the progress on this topic and react accordingly if necessary.
More devices allow us to be online, social and mobile all the time. Take a look at the penetration of the different channels across the regions of the world.
The mobile penetration in Eastern Europe is by far the highest with 151%, meaning that every person in this region owns 1,5 smartphones on average. Western Europe is only a few digits away with almost 1,3 smartphones per person.
In both countries the mobile penetration exceeds the internet penetration.
On the other hand developments in Africa are worth mentioning. With an internet penetration of only 18% and an even smaller penetration with social media (7%), the mobile coverage of 67% sticks out even more. This shows that Africa is a mobile continent as landlines and cable internet are not that commonly available. A similar scenario can be observed in South Asia.
Overall, we see that mobile is the leading technology all around the world.
On 10 and 11 September dmexco opened its doors to welcome 31.900 visitors and 821 exhibitors – both numbers indicating a new record in dmexco history. Naturally, zanox was present with an excellently positioned booth. The open design and interesting topics attracted both new and existing clients to join the dialogue at the booth.