Track your zanox conversions in Google Analytics

Posted by Marjolein van der Kolk in General News , October 16th, 2014

GA_zanox_conversieThe public launch of Universal Analytics enables conversion tracking from different channels in Google Analytics. As a publisher, this is your chance to gain deeper insights in the user flow on your website easily. Find out which channel works best for your business by using detailed reports about your conversion rates and earnings, differentiated per channel. These reports do not only contain search channels (e.g. Organic Search or Paid Search), but any other channel that has been used to attract visitors to your website and that has the correct campaign tagging in the URL.

Imagine that you are running a premium display campaign. You can easily check how many of those visitors converted into a lead or a sale for your advertisers. Within an active session (up to 4 hours between click and conversion), you can for example see how much earnings you generated via your Facebook page by visitors with an iPad between 9 PM and 10 PM.

Interested in learning how to set up zanox conversions in Google Analytics? We show you how in 4 easy steps: Read the rest of this entry »

7 (+ 1) steps to outstanding content

Posted by Marjolein van der Kolk in Tips for publishers , October 10th, 2014

content inspirationOn our zanox blog, we dedicated already quite some articles to content. We believe that unique and quality content, may it be text, images or videos, builds the foundation for the success of your brand. Today, we would like to share some tips with you on how to create awesome content that stands out from the rest. Read the rest of this entry »

DDoS Attack – 6 October 2014

Posted by zanoxIT in General News , October 7th, 2014

Unfortunately last night we had a short repetition of Sunday’s DDoS attack.  Although we have a DDoS mitigation solution in place that helped to significantly reduce the impact of the attack, delays in dealing with our service provider meant that again there was some limited impact on tracking.

We are still analysing the data from both attacks to understand the full effect, but our primary focus is on improving the escalation and management process with our provider to ensure a smoother response should we experience a further attack. We would like to thank you all for your understanding and assure you that we are fully committed to protecting our shared interests.

DDoS Attack

Posted by zanoxIT in General News , October 5th, 2014

This evening we experienced another DDoS attack that was only partially mitigated. There has been some impact on tracking and we will provide more information in the coming days.

At present everything is under control. We will continue to monitor through the night.

What are relevant programmes and how can you find them

Posted by Marjolein van der Kolk in Tips for publishers , October 2nd, 2014

publisher_lifecycl_landing_page_banner_300x150_3To be successful as a publisher with affiliate marketing, finding relevant programmes is key. But what is a relevant programme? And where can you find them? Today we would like to show you how the best matching programmes help you to increase your earnings.

As a publisher, your goal is to make the consumer buying process as simple and straightforward as possible. By implementing relevant advertiser promotions, consumers can easier find what they are looking for. It’s all about relevance. Read the rest of this entry »

Review zanox Berlin Valley Experience – September 2014

Posted by Alexandra Lilienthal in Corporate news, Events, Market Insights, Tips for publishers , September 26th, 2014

For the second time zanox hosted its unique and exclusive “zanox Berlin Valley Experience”. Following the spirit of the first event in March we want to inspire the winners of the zanox Publisher Cup to think outside the box and develop new ideas and visions and by that develop their businesses. To do so, we invite them for a day to remember: The zanox Berlin Valley Experience is not a conference or just a networking event – it allows the leading minds in our international publisher base to dive directly into the vibrant Berlin online scene.

Read the rest of this entry »

Vulnerability in “bash” shell of linux systems – zanox took all necessary action

Posted by Alexandra Lilienthal in General News , September 26th, 2014

You might have heard about the recent vulnerability in the “bash“ shell used on many linux systems. There is a slight possibility that this vulnerability allows an attacker to perform remote code execution. Due to the fact that bash is a default installment of almost every Unix-based operating system on the planet, this adds up to a big gap.

Here at zanox we patched this vulnerability across our infrastructure once the fix was released.  However, there are reports that the patch did not address all of the possible vectors that were found hence we deployed the second patch as it was released. This said, we did everything possible at the moment to secure our systems. We will closely monitor the progress on this topic and react accordingly if necessary.

 

How online, social and mobile are the different regions of the world?

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , September 21st, 2014


More devices allow us to be online, social and mobile all the time. Take a look at the penetration of the different channels across the regions of the world.


The mobile penetration in Eastern Europe is by far the highest with 151%, meaning that every person in this region owns 1,5 smartphones on average. Western Europe is only a few digits away with almost 1,3 smartphones per person.
In both countries the mobile penetration exceeds the internet penetration.

On the other hand developments in Africa are worth mentioning. With an internet penetration of only 18% and an even smaller penetration with social media (7%), the mobile coverage of 67% sticks out even more. This shows that Africa is a mobile continent as landlines and cable internet are not that commonly available. A similar scenario can be observed in South Asia.

Overall, we see that mobile is the leading technology all around the world.


To learn more about mobile in the zanox network, take a look at the latest zanox Mobile Performance Barometer – first half year 2014.

Social Penetration is given as the penetration of the most favorite local social network. Percentages above 100% show, that people have more than one smart phone on average.

dmexco 2014 Review

Posted by Alexandra Lilienthal in Events, Market Insights, zanox Product , September 19th, 2014

Messestand Zanox auf der Messe Dmexco 2014On 10 and 11 September dmexco opened its doors to welcome 31.900 visitors and 821 exhibitors – both numbers indicating a new record in dmexco history. Naturally, zanox was present with an excellently positioned booth. The open design and interesting topics attracted both new and existing clients to join the dialogue at the booth.

Read the rest of this entry »

zanox Mobile Performance Barometer first half year 2014: Tablets massively outperform Smartphones

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers, zanox Product , September 10th, 2014

  • Mobile transactions reach a new peak (smartphone and tablets)

  • Tablets are accountable for two-thirds of all mobile revenue

  • Tablets show the highest average order value at 74 Euros, iPads even higher value at 82 Euros

zanox-MPB-2014-Infografik-EN

What is the zanox Mobile Performance Barometer?zanox-MPB-2014-logo

The zanox Mobile Performance Barometer analyses zanox data from seven European markets (Benelux, Eastern Europe, France, Germany, Italy, Scandinavia and Spain) reflecting the development, trends and user behaviour in m-commerce from January to June 2014. For the first time, we will evaluate the tablet market in more detail – with interesting results.

It is based on pure facts substantiated by zanox’s data on mobile transactions and the revenue generated in our network. No survey has been conducted and no expert opinions have been incorporated to generate the results – just hard facts. These facts have been analysed thoroughly to come to a comprehensive overview of the development in m-commerce.

Mobile revenues and mobile transactions reach another peak in 2014 (January-June)

The upswing of mobile continues in 2014! With new heights in mobile transactions and  exceptional growth rates of 50% in mobile transactions and even more outstanding 70% in mobile revenues, the first six months of 2014 show that mobile is still on the rise (numbers comparing Jan – June 2013 to Jan – June 2014). Looking at the mobile transaction curve, we observe a peak in January – as experienced in previous years the post-Christmas uplift – which is matched by the June numbers and even outperformed in July. Yet the February to May numbers exceed the monthly 2013 numbers significantly on a month-by-month comparison. Read the rest of this entry »