GPP tracking enables publishers to add personalised tracking parameters to their tracking code which can be used in evaluation reports. Using these parameters enable precise tracking of which ad media were most effective. This will help you to optimise your performance and to increase your earnings!
Sounds a bit abstract? Here are some concrete examples of how GPP tracking can help you to boost your business:
For content publishers
Use unique GPP parameters per ad media (e.g. textlinks or banners) and per location on your website (e.g. in the header or in the body text) to find out which type of ad media converts best.
For cashback publishers
Identify participants of the cashback programme with GPP tracking.
Coupon code publishers
Track which coupon code converts best.
Different GPP parameters can be used to track the performance of different banners, programmes, landing pages and search engines.
These are just a few suggestions on how to take advantage of GPP parameters. Just think about what kind of differentiation you would like to make in your analysis and use GPP to get those results. Read the rest of this entry »
As you may know, there was recently a discovery of a very serious vulnerability in OpenSSL, which is used by many organizations, including zanox, to secure content on the internet. This has been named the Heartbleed bug.
This bug could allow an attacker to read some limited parts of the memory of the remote server, which can include the SSL keys – the secret data that ensures your connections are kept secure and encrypted.
zanox uses F5 devices to secure SSL connections, F5 published an in depth article on this vulnerability and why most F5 users were not affected. Additional to the fact that all SSL connections are terminated by these devices we checked all the other servers. On Linux we are not using an affected OpenSSL version and our Windows systems do not use OpenSSL.
To summarize, zanox was not affected by Heartbleed as we are not using the affected OpenSSL version. Your data was and is secure and no further action on your part is required.
Your success as a publisher depends largely on the quality of your content. It sets you apart from your competitors, unique content is a requirement to achieve good rankings in the search engines and if you publish quality content on a regular basis, visitors will be motivated to revisit your website.
zanox ad spaces give you as an advertiser the opportunity to promote your programme via our channels. A cost efficient and targeted way to increase your reach among publishers and an efficient way to boost your sales. It helps not only to attract new publishers to your programme, it also motivates publishers in your programme to promote your programme even more. Make sure to communicate sharp and clearly why publishers should work with you to get the most out of your programme promotion. Read the rest of this entry »
The zanox Expert Day on 19th March was yet another highlight. With 170 attendees, insightful presentations and a good amount of networking on the agenda, this event was yet the most visited and most fruitful event for the local online marketing scene.
Stefanie Lüdecke, CSO zanox, not only joined the event but also held many promising client meetings with Groupon, Walmart, BomNegocio, DDB and some others. On top she brought back some outstanding numbers on the local development of the Brazilian market.
Since we started our Brazilian experience client numbers increased by over 100% year on year. Same applies to average monthly GP. We are still quite impressed by this enormous growth rates within only 4 years and are sure there is even more to come.
So in case you want to expand your business to Latin America with us, be sure we are the right partner. We were able to gain extensive market knowledge and establish rewarding relationships.
What’s the value of a user of common social media platforms? Did you have the same ranking in mind?
We had no idea until we did some research and calculations – with interesting results.
Who would have thought that Twitter is so close on Facebook’s heels that the difference in user value is only $14 at the moment?
Take a look at the user values of the different social media channels in relation to each other.
All calculations based on market cap, valuation or acquisition costs divided by number of users worldwide.
There a different reasons why (unique) content plays an important factor in your career as a publisher. Content is your opportunity to differentiate yourself from your competitors and it keeps visitors interested. It also supports your SEO and linkbuilding activities. Find out how content helps you to boost your rankings! Read the rest of this entry »
To support publishers better during their first steps in the zanox marketplace, we created a set of guides and tutorials: the zanox starter kit for publishers. With our tips and tricks it should be even easier to start earning money as a publisher. It includes guidance for your first steps in the zanox marketplace but also tips on how to promote and optimize your ad space.
Yesterday zanox hosted a one of a kind event with the premiere of the zanox Berlin Valley Experience. We invited the winners of the zanox Winter Rally 2013 and a few Rising Star publishers to gain exclusive insights on Berlin’s vibrant online scene and share visions, ideas and experiences. Inspirational presentations, superior speakers and dialogues, workshops and many networking opportunities awaited the group and created the platform for mutual exchange and new business opportunities. Overall, this event initiated new relationships and ideas to grow business together. It presented many surprises and memorable moments for everyone in the group.
Our busy agenda took us to Axel Springer Plug & Play Accelerator where we learned about their approach in raising innovative start-ups followed by short introductions of two start-ups, that have successfully completed the programme. Jobspotting and Blogfoster both have a unique selling proposition and already raised awareness outside of the accelerator. We are sure they have a bright future ahead of them.
For lunch our way led us to one of the most exclusive locations in town. Going up to Axel Springer’s “Journalisten Club” on the 19th floor we met Dr. Bodo Thielmann, COO Electronic Media Devision, who introduced us to Axel Springer’s digital strategy and future growth fields they want to explore. His speech was followed by lunch overlooking Berlin.
Next on the agenda was another highlight of the day when we visited Project A Ventures at their office. Everyone hung on Dr. Florian Heinemann’s lips when he explained his views on how to set up successful businesses, venture capital and the online market. The Project A Ventures companies Tirendo, Nu3 and Wine in Black introduced their business, their affiliate programmes and spoiled us with wine and a healthy snack.
Afterwards the winners of the zanox Winter Rally visited Secret Escapes at their beautiful office loft finding out more about their business, while the Rising Stars joined the zanox management team for a workshop session.
Re-united at one of Berlin’s rising micro-breweries Christoph Keese, Executive Vice President at Axel Springer, shared his Silicon Valley experience with us and truly inspired everyone in the group.
Overhearing the conversations at dinner, this must have been one of the most impressive moments of the whole event.
Overall, this event was a highlight for all zanox participants and gave us the opportunity to work more closely with our partners and bring business to the next level together.
“This event inspired me not only on a business perspective but also personally. It was a remarkable day and I value the time and stimulating conversations with our partners very much. This truly brought us closer together to shape the future of affiliate marketing” says Thomas Joosten, CEO zanox.
We would like to thank our partner companies very much for sharing their business ideas, visions and experience with us and of course all publishers that made this day a special one.
Today we celebrated zanox’s 14th birthday together with our employees and clients that had joined our Affiliate Manager Seminar at the zanox HQ in Berlin.
We would like to take this opportunity to thank you, our clients and partners, for the inspiring meetings, discussions and shared visions. We look very much forward to continuing these fruitful relationships and further develop together.