As an advertiser, many publishers apply to your programme on a daily basis. To ensure you accept all valuable partners and don’t dismiss any for the wrong reasons, we have put together a short ‘how to’ guide on reading the application page with all its information. This way you can easily decide which publishers are a perfect match to boost your programme. If you are still uncertain about particular applications, we are here to support you.
Under ‘Affiliate’ you find the following information:
1. Publisher name
2. This publisher is a zanox VIP publisher, who adheres to zanox quality standards and the zanox code of conduct. You can accept this publisher instantly.
This label is limited to a small group of publishers. Publishers without the VIP logo can still be valuable partners, but haven’t signed the VIP agreement with us.
3. ‘Profile’: This leads you to the publisher profile, where you can find all relevant information about the publisher:
- Contact data
- Advertiser references
- Publisher description
- Additional ad spaces of the publisher
- If applicable: social media profiles, publisher blog
4. ‘Settings’: In this area you can allocate conditions on ad media and send emails to this partner via the zanox marketplace.
5. Here zanox account managers only can add information on the publisher. This is relevant as this might allow you to receive additional information to what the publisher is providing.
6. This icon is shown when the publisher’s ad space is classified as TPV enabled by a zanox employee. This usually applies to display and retargeting publishers. Accepting this publisher into your programme does not automatically enable the publisher for postview. You will need to confirm if you want to allow this partner as a TPV partner in a second step by adding them to the TPV group under ‘settings’. This group automatically appears under your group settings, when you have TPV tracking enabled.
Tip: review all rejected partners under the post view criteria – you may find some rare diamonds.
7. Ad space URL: This shows the ad space of the publisher and links directly to it.
8. The publisher ad space is a verified ad space. This proves that the publishers owns the stated ad space.
9. This information is filled in by the publishers when they apply to your programme. Review this to learn more about the ambitions, ideas and questions a publisher might have in regards to your programme.
10. (not shown in screenshot): This includes additional information provided by the publisher about his ad space and business model in general.
If you take all this information into account when reviewing your publisher applications, you are perfectly set to make a proper decision on the application. When in doubt please align with the publisher directly. They are generally more than happy to share more information about their business model. Of course your zanox contact is also at your disposal.