7 questions on “Affiliate Power” plug-in for WordPress

Posted by Alexandra Lilienthal in Tips for publishers , April 14th, 2015

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Jonas Breuer, web developer and consultant, has created the WordPress plug-in, „Affiliate Power“. The tool allows publishers identify which programmes perform best. It provides a quick and easy overview of all sales and statistics. We spoke with Jonas to find out a bit more about this tool.

zanox: Jonas, how did you come up with the idea to create Affiliate Power for WordPress?

Jonas Breuer: As a publisher myself, I was looking for a way to get an overview of all sales.  I have written the code for the plug-in for my own use in the first place. When speaking with other publishers, I received positive feedback, so I decided to create a general solution for other users.

zanox: What does the plug-in include und how does it work?

Jonas Breuer: The plug-in imports all sales from zanox and other networks directly into the WordPress backend, providing an overview of all your earnings. You can analyse and export them for individual analysis as well.

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zanox: What information can publishers retrieve via the plug-in?

Jonas Breuer: The plug-in not only imports sales, but also the corresponding items, the source where the visitor comes from, the landing page and an user-defined URL parameter (campaign, etc.).

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zanox: Which conclusions can publishers draw from the data?

Jonas Breuer: The plug-in allows a look behind the earnings. This gives them the opportunity to find out which articles perform best – and ultimately bring in more revenue. They can see for example, that 80% of their sales are generated via newsletter recipients and AdWords are showing a much lower ROI.

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zanox: How do I install the plug-in?

Jonas Breuer: The plug-in – as any other official plug-in – can be installed and activated directly via the search functionality in the backend. After activating it, you are directly directed to the settings. There, you need to add the API keys from the affiliate networks. To make this process as easy as possible, I have added a step-by-step guide on how to retrieve the keys behind every input field.

For the future, I am planning to support this with additional video guides.

zanox: What have you planned in regards to future enhancements of the plug-in?

Jonas Breuer: One of the big topics is the implementation of additional networks. On top of this I am also planning to add more features, e.g. a connection to Google Analytics and a smartphone app, that notifies the user about new earnings.

To make the decision on which features to develop, I am always geared to the needs of my users. This is why I always do a small survey amongst my newsletter subscribers before launching a bigger update.

zanox: Do you have any advice for our publishers? 

Jonas Breuer: Be a consultant instead of a sales person.  As a publisher you have the great advantage that you can advertise a variety of brands/ products. This enables you to advise the end consumer, without canabilising your business. Trust is the most valuable factor in the internet.

zanox: Thank you for the interesting insights on this tool – we have no doubt it will be helpful for quite a few publishers on the network.

How to get most out of voucher codes

Posted by Marjolein van der Kolk in Advertiser tips & news , April 6th, 2015

Publishers are always looking for unique content to increase loyalty among their user base. Offering exclusive voucher codes is one way to get your products/services on top positions of a publisher’s website. With this article we highlight some considerations to help you outline a strategy for distributing voucher codes to your affiliate base.

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A look behind the scenes of the zanox Berlin Valley Experience

Posted by Alexandra Lilienthal in Corporate news, Events, Market Insights, Tips for publishers , March 30th, 2015

For the third time we welcomed our top performing publishers of the zanox Rally to the zanox Berlin Valley Experience. 20 publishers from 10 countries including guests that travelled all the way from Brazil came together for an inspiring day.

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The agenda took us on a tour to the heart of online marketing in Berlin. Beginning the day at the zanox office, the group had a chance to mix and mingle with zanox employees and other publishers from around the world. The official part of the programme began with our CEO, Mark Walters, who shared an exclusive outlook on future developments within the zanox group and the direction our industry is heading. Following his introduction, Melani Kumaledewi and Niels de Groot from the zanox global publisher team took a closer look at the effects of these developments on global publisher businesses.

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How to become a successful publisher

Posted by Marjolein van der Kolk in Tips for publishers , March 23rd, 2015

The affiliate model is thriving. Over 50,000 publishers per year sign up to become part of the zanox network, but only a few of them actually become successful and earn money with their websites. What differentiates those that make it from those that do not?

From our experience, success (or lack thereof) comes down to three core concepts: Read the rest of this entry »

Publisher Invitation Links – recruit publishers for your programme

Posted by Alexandra Lilienthal in Advertiser tips & news, zanox Product , March 17th, 2015

Hello advertisers, do you want to recruit more relevant publishers for your programme? With the new publisher invitation links you can do this with ease. Invite interesting partners via the zanox marketplace or recruit publishers via your website by implementing a permanent invitation link on your website/ affiliate marketing landing page.

Once a publisher clicks on your invitation link, they are able to view your zanox marketplace profile without being logged in. In a second step, they can either login and apply to your programme or register with zanox where they are automatically applied to your programme. Make sure your profile is updated and appealing.

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zanox won the E-mailing Trophy 2015 at the Nuit des Rois!

Posted by Alexandra Lilienthal in Advertiser tips & news, Corporate news, Events, Tips for publishers , March 16th, 2015

The 2nd edition of the Nuit des Rois, which took place on March 12th, rewarded the best digital strategies in terms of performance and innovation, and spotlighted performance marketing.

Three case studies were in competition for the e-mailing trophy: Yves Rocher by Plyce, Cofinoga by Tradedoubler and Marks & Spencer by zanox. And it’s the strategy plan set up by zanox and Yieldify for Marks & Spencer that the judges chose as the most efficient and innovative.

Take a look at the case study here (French):

zanox Mobile Performance Barometer 2015 – get your mobile knowledge boost here!

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , March 10th, 2015

Mobile commerce continues to boom with one-third of worldwide internet accesses now executed via smartphones*. Assuming this number will continue to grow over the next few years, it implicates tremendous potential for mobile affiliate marketing.  Currently, a wide range of advertisers and publishers rely on the power of mobile. Growth rates of 105% in mobile revenues and 82% in transactions, give a first hint of how well mobile affiliate marketing has performed in 2014. The zanox Mobile Performance Barometer  allows an in-depth look into European m-commerce and its development.

Download the full review of 2014 with a variety of graphs and evaluations on the different aspects of mobile affiliate marketing.

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Highlights from zanox’s First Global Expert Day Travel

Posted by Alexandra Lilienthal in Advertiser tips & news, Corporate news, Events, Market Insights, Tips for publishers , March 6th, 2015

Berlin was the place to be for the travel industry this week. On Tuesday we hosted the first global zanox Expert Day Travel prior to ITB in Berlin.

More than 150 travel enthusiasts from Brazil, Germany, Italy, the Netherlands, Scandinavia, and United Kingdom joined us for this exciting journey.
With 298 flights, 239 accommodation bookings and 50 packages sold online per hour facilitated by zanox, travel is one of the most advanced industries in online marketing.

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zanox celebrates 15 successful years in affiliate marketing

Posted by Alexandra Lilienthal in About zanox, Corporate news , March 6th, 2015

Today is a special day as zanox turns 15! A lot of things have happened during the past 15 years – we would like to take you on a little tour to the roots of zanox.

Meet our three founders: Jens, Thomas and Heiko at their first office in Berlin. It’s not a garage, but it surely felt like one.

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How to increase the visibility of your banners

Posted by Marjolein van der Kolk in Market Insights, Tips for publishers , March 2nd, 2015

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Banner blindness remains a topic of discussion. Visitors wouldn’t notice banners anymore, resulting in lower CTR. But if you make sure that your materials are smartly used, there is still lots of potential to generate transactions via banners.

Did you  know that banners below the fold do not necessarily generate less clicks? 40% of the visitors that scroll below the fold will notice the banner placements there. Also quality content and the right context play a crucial role in the performance of an ad. In the end, it is position, format and content that are key. Make sure to find relevant partners (for publishers: how to apply for an advertiser programme – for advertisers: how to invite publishers to your programme), with the right context, to maximize your earnings with affiliate marketing.

Do you already have a strategy in place to get the most out of banner materials?