‘Opt-in’ to Our Publisher Newsletters to Stay Up-to-date at all Times

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers , May 26th, 2015

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Hello publishers,

In the coming weeks, we will be making some changes to our publisher newsletters. This includes a fresh new look, but also the way we distribute them. Our newsletters are sent regularly to our subscribed publisher base. To ensure this continues to be a valuable resource for you and your business, as of 1st July 2015, our newsletters will be distributed via an opt-in service, replacing the current automatic distribution of all publishers on the network.

Subscribe now so you never miss out on top promotions, relevant programme launches, publisher tips, rallies, network developments and industry news.

If you choose to subscribe (opt-in), we will send out the newsletters to the email address you provide. Recipients can opt-out at any time by clicking the “Unsubscribe” link at the bottom of each email.

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If you are an advertiser and are interested in appearing in our newsletters, please contact promotions@zanox.com.

If you have any questions about the new process for our newsletter distribution, please contact the zanox marketing team.

zanox partners with Performance Marketing Insights for the second time in Berlin

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Market Insights, Tips for publishers , May 19th, 2015

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On 23-24th June, Performance Markting Insights Europe returns to Berlin for its second year at the Estrel, Berlin.  This year will see over 1,000 performance marketing professionals from 40 international countries come together for two days of inspiring presentations, keynotes, and industry debates.  Check out the agenda here.

zanox is pleased to again support the event as platinum sponsors exhibiting on stand #30.

We’re looking forward to sharing industry insights and latest trends in our speaker sessions, both taking place on day one of the conference:

Dr. Ralf Belusa – June 23rd, SAAL A, 14:45-15:30
The Route to Success for Small, Innovative Businesses

 

 

Kevin Edwards – June 23rd, SAAL B, 11:30-12:15
Obtaining Value and Driving Cross Device Strategies

 

 

Register today using our exclusive 10% discount code - we look forward to seeing you!

 

Status on HTTPS as standard for ad delivery. We are ready, are you?

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , May 12th, 2015

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As the current discussion on setting HTTPS as standard for ad delivery gathers pace, and with Google switching to HTTPS by the end of June, we would like to summarise the information that is relevant for our advertisers and publishers. Google will adjust its ranking algorithm to favour encrypted ad media while the IAB is pushing for encryption standards to further secure online advertising.

First and foremost, we do believe in the importance of online security. Therefore, zanox technologies have already been supporting HTTPS for the past few years. Ever since, we are working on getting everyone on board to ensure a seamless and secure process when delivering ad media via our network. To fully support the complete redirect chain (image and target URLs), the involvement of the file host is crucial. In our case this is not always us, but also advertisers and third parties such as CDNs or agencies. Read the rest of this entry »

Improve your mobile website for better rankings

Posted by admin in Tips for publishers , May 4th, 2015

Recently, Google rolled out it’s new mobile algorithm. With the latest adjustments, the mobile user plays a bigger role than ever before. Nowadays, many websites already have a responsive design. This is very important, as mobile traffic, and mobile e-commerce, is still on the rise. Did you know that mobile transactions increased by 82% and mobile revenues rose by an impressive 105% in 2014 (source: mobile performance barometer 2015)? Nevertheless, there are still many websites that are not (fully) optimised for mobile devices. Make sure to optimise your website for a good mobile user experience and better rankings in the mobile search results. Read the rest of this entry »

The social media world and its main players at a glance

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers , April 28th, 2015

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Looking at the social media landscape, we mainly see international players that operate across the globe dominating the scene. Facebook, YouTube, Instagram and Twitter show up to more than one billion monthly active users. Amongst those, Facebook (1,39 billion) and YouTube (1 billion) are the strongest reporting in the billion section. A few users less, but still growing are Instagram and Twitter, that may have the potential to overtake on a global scale.

In particular, China forms a huge, individual market with QQ even leading in instant messaging, and Qzone coming in second after Facebook when it comes to monthly active users on social networks globally. Also Russian social network vk is amongst the top social networks with 46,8 million users. Those social media channels reflect local needs and conditions and serve a huge market potential.

If you are not operating in these markets you are well of staying with the common social media channels, but don’t forget to apply a local strategy. It’s not only China and Russia that have individual social channels, but also across Europe local players can be important for your social media communication – don’t leave them unnoticed.

Get our updated Publisher iOS App – now showing your top-earning programmes

Posted by Alexandra Lilienthal in Tips for publishers, zanox Product , April 20th, 2015

Over the last few months, we’ve been improving our iOS publisher statistics app. You can now track your top campaigns using our new programmes feature, showing earnings for your top-performing programmes over the last seven days. This is in addition to the features the app already offers:

  • Login to all your accounts in one place

  • Check your earnings over last 30 days with an intuitive graph

  • See the last sales and leads this month

  • Up to date account balances

Read the rest of this entry »

7 questions on “Affiliate Power” plug-in for WordPress

Posted by Alexandra Lilienthal in Tips for publishers , April 14th, 2015

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Jonas Breuer, web developer and consultant, has created the WordPress plug-in, „Affiliate Power“. The tool allows publishers identify which programmes perform best. It provides a quick and easy overview of all sales and statistics. We spoke with Jonas to find out a bit more about this tool.

zanox: Jonas, how did you come up with the idea to create Affiliate Power for WordPress?

Jonas Breuer: As a publisher myself, I was looking for a way to get an overview of all sales.  I have written the code for the plug-in for my own use in the first place. When speaking with other publishers, I received positive feedback, so I decided to create a general solution for other users. Read the rest of this entry »

How to get most out of voucher codes

Posted by Marjolein van der Kolk in Advertiser tips & news , April 6th, 2015

Publishers are always looking for unique content to increase loyalty among their user base. Offering exclusive voucher codes is one way to get your products/services on top positions of a publisher’s website. With this article we highlight some considerations to help you outline a strategy for distributing voucher codes to your affiliate base.

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Read the rest of this entry »

A look behind the scenes of the zanox Berlin Valley Experience

Posted by Alexandra Lilienthal in Corporate news, Events, Market Insights, Tips for publishers , March 30th, 2015

For the third time we welcomed our top performing publishers of the zanox Rally to the zanox Berlin Valley Experience. 20 publishers from 10 countries including guests that travelled all the way from Brazil came together for an inspiring day.

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The agenda took us on a tour to the heart of online marketing in Berlin. Beginning the day at the zanox office, the group had a chance to mix and mingle with zanox employees and other publishers from around the world. The official part of the programme began with our CEO, Mark Walters, who shared an exclusive outlook on future developments within the zanox group and the direction our industry is heading. Following his introduction, Melani Kumaledewi and Niels de Groot from the zanox global publisher team took a closer look at the effects of these developments on global publisher businesses.

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IMG_4013 Read the rest of this entry »

How to become a successful publisher

Posted by Marjolein van der Kolk in Tips for publishers , March 23rd, 2015

The affiliate model is thriving. Over 50,000 publishers per year sign up to become part of the zanox network, but only a few of them actually become successful and earn money with their websites. What differentiates those that make it from those that do not?

From our experience, success (or lack thereof) comes down to three core concepts: Read the rest of this entry »