Creative Approaches to Increasing Sales that Advertisers will Love

Posted by sibylle.grenz in Tips for publishers , May 26th, 2016

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With the majority of publisher competitions, achieving specific sales goals or increase of sales is rewarded with higher commission or a prize. Likewise our global publisher rally, the zanox Olympics will reward the best performing publishers on the network.

However, most are one-man businesses and despite their talent and motivation, aren’t able to compete in the same league as huge companies. To make it fairer for smaller publishers, we’ll also reward the most creative (and legal!) approaches to promoting an advertiser’s programme. Check out our ideas below to inspire you. Read the rest of this entry »

Weekly Tips –Providing Disclosure to Your Audience

Posted by sarah.ruzgar in Weekly Tips , May 24th, 2016

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Advertising, disclosure and online content has been a hot topic for marketers recently due to the increased usage of adblockers by consumers. While there have been benefits, such as helping to improve the quality of advertising on websites, it has also contributed to consumer’s ‘fear’ of advertising.

Depending on which country you operate in, there are different rules and regulations for whether online content creators legally have to provide disclosure on sponsored and affiliated content. Even if you’re not required to by law, we advise our publishers to be as transparent as possible with their audience when it comes to disclosure.

What’s more, Google recently published best practise guidelines for bloggers reviewing free products they receive from companies, implying a risk of change to their search ranking if these guidelines aren’t followed.

Here are some pointers to consider: Read the rest of this entry »

zanox Global News Roundup April

Posted by sarah.ruzgar in General News , May 19th, 2016

Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.

Italy

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Our Italian colleagues in Milan had a jam-packed month! First up, on 6th of April they organised a karaoke night for the agency Digitouch, account managers and their clients. What better way to strengthen business relationships than with beer and bad singing! It wasn’t all play though as the team participated in the IAB Italia ‘People Are Mobile’ Seminar on 14th April and distributed data from our Mobile Performance Barometer. Read the rest of this entry »

Weekly Tips – How to Avoid Compliance Issues in Affiliate Marketing

Posted by sarah.ruzgar in Weekly Tips , May 17th, 2016

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Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

But how as a publisher can you ensure that you’re being compliant with your activity? In this week’s tips our Network Quality Operations Director Christoph Kiebeler shares how to avoid running into issues. Read the rest of this entry »

3, 2, 1 Go! Tips to Increase Your Sales

Posted by sibylle.grenz in Tips for publishers , May 12th, 2016

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One month to go until our zanox Olympics kick off! From 13th June until 8th July our publishers will get the chance to boost their sales through attractive advertiser promotions and win a fantastic prize in our sales rally. As a warm up, we’ll publish tips and tricks ahead of the competition to help you to get the most out of it. Today we’ll talk about the ways beyond banner ads that you can successfully promote products and increase your sales. Read the rest of this entry »

Weekly Tips – How to Use Imagery to Make Your Content Visually Appealing

Posted by sarah.ruzgar in Weekly Tips , May 10th, 2016

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Content with relevant images gets 94% more views than content without relevant images*. Yet sourcing and selecting imagery can be a minefield, especially if you lack the resources to hire a designer. In this week’s tips we discuss best practice, and provide sources to help make your content visually appealing. Read the rest of this entry »

Common Performance Obstacles in Affiliate Marketing

Posted by sibylle.grenz in Advertiser tips & news , May 9th, 2016

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The major advantage of the affiliate channel has always been the simplicity of the payment for performance model. It’s the only channel that rewards traffic only if it converts, which results in a low financial risk for advertisers as well as simple and fast collaboration opportunities for publishers. However, an attribution model that is based on the conversion after the last click is highly sensitive to perfect tracking and the sales funnel, as well as transparency on both sides.

In this article we’ll explore the most common obstacles that might reduce a publisher’s commission volume and therefore need to be considered carefully by advertisers. Read the rest of this entry »

Interview: Introducing CityInformation

Posted by sarah.ruzgar in Interviews , May 4th, 2016

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Is less really more? It is when you’re able to use one single app for many different tasks! CityInformation enables users to catch up on local news, shop online, buy movie and football tickets, order takeaway or book a table at their favourite restaurant, all in one CityApp, saving both time and phone memory. Having recently joined the zanox network, we asked CityInformation’s Marketing Manager Wout Smits about their business model, booking trends and what opportunities they can offer advertisers.

Wout SmitWelcome to the zanox network! How does CityInformation’s business model work?

With our CityApps, advertisers are able to localize their marketing efforts by targeting consumers in specific geographical areas.

Alongside information about local shopping, we also provide our users with an online warehouse where they’re able to browse lots of different stores including Zalando and Asos. Therefore, our CityApps also add value to advertisers without physical ties to the city. Our all-in-one solution is targeted on both locals and tourists

Based on how our app is used, we can offer the most value to advertisers on a CPC payment model.

Read the rest of this entry »

Weekly Tips: Enhance your affiliate programme with mobile banners!

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips , May 3rd, 2016

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Last month, we published our Mobile Performance Barometer. Remarkable growth rates again demonstrate the impact of mobile devices on the shopping behavior of modern consumers. It’s not only mobile sales that are increasing. The number of transactions in affiliate marketing is also growing, reflecting the optimization of advertiser’s mobile shops.

However, many advertisers are yet to provide mobile banners for their publishers. In our tips, learn the basics of mobile banners for affiliate marketing and find out what standard sizes you should provide.

Read the rest of this entry »

More than vouchers: Boost your performance with sales rallies and publisher promotions

Posted by admin in Advertiser tips & news , April 28th, 2016

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Time to warm up for the affiliate competition of the year! The zanox Olympics will run from 13th June until 8th July. Our annual sales rally encourages advertisers to provide their best promotions to publishers, motivating them to maximize their promoting efforts. It’s a win-win situation – both publishers and advertisers get the chance to increase revenue during the quieter summer months. What’s more, zanox is offering attractive prizes to the most successful campaigns.

To help train you up for our Olympics, over the next few weeks, we will publish tips and tricks to help you get the most out of this event. First up, here’s our advice for advertisers and agencies on how to run successful promotions that everyone can benefit from. Read the rest of this entry »