Stay ahead of the competition with the zanox Seasonal Calendar 2015

Posted by admin in Advertiser tips & news, Events, General News, Market Insights, Tips for publishers , January 27th, 2015

zanox Seasonal Calendar 2015Throughout the year, sales peaks are often driven by seasonality, so we have collated and organised the key occasions in 2015 to help you boost your sales.

The zanox Seasonal Calendar 2015 provides an overview of the most important dates across the year making your content strategy planning much simpler.

One calendar for all dates


This year, we have created an enhanced edition of the calendar to include all zanox events as well as other relevant industry specific events, public holidays and other relevant  global and local events of interest to inspire sales.  The new version will allow you to easily spot promotional opportunities including the Summer and Winter Rally’s and assist with future planning.

A printable version for all sizes


Click on the image below to download an A1 printable version of the calendar.

We wish you a lot of fun planning the upcoming year and the best of success in 2015!

zanox seasonal calendar 2015 print

Why blogging is not only about writing

Posted by Marjolein van der Kolk in Tips for publishers , January 7th, 2015

Writing about your favorite topic can be a lot of fun and it is a nice hobby for many  online enthusiasts, however, blogging as a profession is a little different; it’s a real job that includes many more tasks than simply writing. Content is king, but even a king can’t do his job on his own. If you want to make your blog successful, make sure to pay some attention to the following pursuits and we are sure blogging will deliver more than just a bit of fun. Read the rest of this entry »

Boost your success with these new year’s resolutions

Posted by Marjolein van der Kolk in General News , December 29th, 2014

Make your affiliate marketing strategy even more successful in 2015 with our top five new year’s resolutions for advertisers and publishers to lift their business to the next level:

Top 5 for advertisers

  1. Promotions
    Make sure to offer interesting promotions to attract new publishers to your programme; don’t forget to suggest ideas that will ensure your products are given a better promotional position.

  2. Dynamic commissions
    Provide better performing publishers with higher commissions or try a tiered commission strategy. Our commission manager makes it very easy to do so.

  3. Communication is a key success factor
    Communicate openly with your partners about your best practices and provide your publishers with information about which products convert best in which time frame and for which target group?

  4. Conversion rate optimization
    Ensure the purchasing process is as easy as possible for your customers by testing what works best (read more about A/B testing here). Don’t focus on your desktop version only, take your mobile landing pages into account as well. Read here for further information.

  5. Better product data
    Offer product data feeds to your publishers and make sure to update them regularly. Did you know that you can include industry-specific data in our feeds?

Top 5 for publishers

  1. Social media
    Social media platforms are powerful tools to help spread your content and to build relationships with your visitors.  Leverage an active following from Twitter, Facebook, Pinterest and Instagram to maximize exposure.

  2. Video marketing
    And what about videos? Think about creating tutorials, product reviews or sharing your favorite products via videos. Showing personality pays off and it has proven to positively impact conversion rates.

  3. Email marketing
    Newsletters remain one of the best converting channels. Put time and effort into growing your recipient lists and optimizing your content. It will result in increasing earnings.

  4. Create new partnerships
    With new advertisers joining our network everyday, the pool of potential business partners grows continuously. Make sure to check new advertisers regularly via our website or Twitter and apply to their programme.

  5. Product data
    Since we have launched our industry-specific data feeds, you have the opportunity to provide your visitors with much more relevant product details.

We wish you a very happy and successful 2015 and we are looking forward to another prosperous year working with you.

Which Xmas greeting type are you?

Posted by Alexandra Lilienthal in General News , December 22nd, 2014

Have you sent all your xmas greetings yet? If not, there are many ways to put a smile on the face of people that matter most to you.

Even in our digital world most people prefer to call their family and friends for the holidays, but this is closely followed by a digital means of communication: eMail.

We wanted to share a fun graphic to show how people send their holiday greetings and to remind you to send yours, no matter which method it may be.

Happy holidays!

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New engergy regulations for e-commerce

Posted by Marjolein van der Kolk in General News , December 17th, 2014

To make the online comparison of electronic products easier and more transparent for consumers, the European Parliament adopted a new regulation. With the new EU regulation 518/2014, it is obligatory for online shops to display the energy label of electronic devices and energy-consuming products on their websites. This label helps consumers determine how efficient, environmentally friendly and/or energy saving the products are. The label must be displayed on the product page, close to the product price, to provide the customer with a complete overview of the product details.

So, what does this all mean for your online shop or publisher website? Read the rest of this entry »

Publisher Introduction: Convert images with TAGPINs blogger solution. Start tagging or being tagged!

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers , December 10th, 2014

TAGPIN starts working exclusively in the zanox network in Brazil, Germany, France and the Netherlands in December 2014. Their superior tagging solution allows advertisers to benefit from bloggers’ reach and the power of images. As a blogger or publisher you can easily convert images to initiate sales.

Images catch the eye and from now on you can benefit from that! TAGPIN’s turnkey solution enables bloggers and publishers to easily “tag” fashion and lifestyle brands in any of their in-content images. Consumers can directly shop for recommendations in those images. Ultimately, bloggers convert their traffic into sales for the advertisers.

tagpin 01 Read the rest of this entry »

Black Friday and Cyber Monday have been a blast!

Posted by Marjolein van der Kolk in Advertiser tips & news, General News, Market Insights, Tips for publishers , December 4th, 2014

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This year’s Black Friday proved to be another successful day for our publishers and advertisers. With many interesting advertiser promotions and extra attention from publishers, the number of transactions in our network and consumer spendings hit an extraordinary peak on the first day after Thanksgiving. Even though Black Friday has always been highly successful, the number of transactions (leads + sales) in our network increased again by an impressive 27% compared to last year’s Black Friday.

Looking at the transactions per day in 2014, Black Friday has been the most successful day so far. An increase of 74% in transactions was generated in comparison to the average day in 2014, followed by an uplift of 76% if we compare to the average Friday in 2014. Some countries show spectacular peaks on Black Friday with an increase in transactions of over 100% (388% in Brazil and 128% in Scandinavia). In all other zanox territories, we have seen impressive double-digit growth rates for this period. It is worthwhile to take a closer look at mobile shopping. Did you know that many consumers use their mobile devices to place transactions? 17% of all transactions were placed on tablets, followed closely by smartphones with 11%.

The impressive performance continued throughout the weekend with another peak on Cyber Monday. Gadgets and other tech products for bargain prices proved again to be attractive among consumers and boosted consumer spendings. An increase of 55% in transactions was generated compared to an average day on Cyber Monday.

Let’s stay focused to keep up this positive trend in December to make the upcoming Christmas period even more successful!

Publisher Introduction: Convert more visitors into customers with Remintrex

Posted by Alexandra Lilienthal in Advertiser tips & news , November 28th, 2014

We have talked to Florian Werner, CEO at Remintrex, about our partnership and how advertisers can convert more visitors into clients, even when they have already left the page. This innovative model convinced not only us at zanox to take them on board as preferred partner, but also already more than 200 advertisers. We are sure there is more to come.

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Florian, please share the idea of Remintrex’s business model with us.
Remintrex supports advertisers in converting visitors that have left the web shop or website without any purchase or newsletter registration. Our re-targeting emails allow advertisers to reach out to visitors of their website to activate and convert them into customers.

How does this work?
Once the user registers with one of Remintrex’s database partners, a cookie is set. This way we are able to send activation emails or special offers to those visitors to convert them into customers. The frequency and content of the email is aligned with advertiser requirements and corporate design.

The Remintrex tag is integrated in the zanox mastertag or directly on the landing page of the advertiser. It recognizes the previously set cookie of the user. Once the user leaves the advertisers’ website, the re-targerting process is kicked-off. Read the rest of this entry »

Season’s greetings from your friends at zanox

Posted by Alexandra Lilienthal in Corporate news, General News , November 26th, 2014

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We would like to say a heartfelt thank you to all our clients and partners as we look back at a successful 2014. We look forward to working with you more closely and growing our relationship in 2015.

We wish you happy holidays and only the best for the new year!
Your friends at zanox

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Read the rest of this entry »

Benefiting from industry-specific Product Data

Posted by Alexandra Lilienthal in Advertiser tips & news, zanox Product , November 24th, 2014

As an advertiser you can now benefit from industry-specific product data. You have the ability to publish additional details about your products based on the industry you are operating in:

  • Retail & Shopping: Color, material, size, gender, etc.

  • Travel: Destination, travel type, price per person, etc.

  • Telco: Subscription SMS, subscription minutes, operating system, etc.

  • Events & Tickets: Event name, event city, artist, event start time, event duration, etc. Read the rest of this entry »