Whitepaper: Affiliate Marketing Trends for 2017

Posted by sarah.ruzgar in Market Insights , February 9th, 2017

In our latest white paper we identify eight themes that we believe will impact on the affiliate landscape in 2017.

Some are specific to the channel, factors that are within our control, which we can react to and then shape programmes around. However, affiliate marketing doesn’t exist in a bubble and is moulded by a variety of external factors, some of which we consider in this document.

Check out our Affiliate Marketing Trends for 2017 by downloading our white paper here:

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Plan your Marketing Activities for 2017 with our Seasonal Calendars

Posted by sarah.ruzgar in General News , January 20th, 2017

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There’s no better way to get ahead than by planning ahead, which is why we’ve created our Seasonal Marketing Calendar 2017 for each of our local markets. In the calendars you’ll find all of the key events and seasonal promotions taking place throughout the year.

Download your local calendar here: Read the rest of this entry »

Affiliate Window Acquires ShareASale to Strengthen US Presence

Posted by sarah.ruzgar in Corporate news , January 10th, 2017

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Global affiliate marketing network Affiliate Window, (part of the zanox Group), a subsidiary of Europe’s leading digital publisher, Axel Springer, has acquired US network, ShareASale. Read the rest of this entry »

Six Cyber Weekend Trends

Posted by sarah.ruzgar in Market Insights , December 22nd, 2016

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With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost €280m in sales for 6,000 brands, tell us about the state of affiliate marketing as well as the wider retail landscape? Read the rest of this entry »

2016 – zanox Highlights

Posted by sarah.ruzgar in General News , December 22nd, 2016

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As one year ends and a new one begins, it provides the ideal opportunity to look back and reflect on the past 12 months. 2016 has been another fantastic year for zanox and we would like to share the highlights with our clients and partners, who have been instrumental in our success.

Partnerships

We welcomed new brands from a range of verticals around the globe including Canon Europe, Inditex, Momondo, and exclusive launches with Michael Kors, Converse and Reiss. We have enjoyed developing these partnerships and look forward to continuing our work together in 2017. Read the rest of this entry »

zanox Heroes: Daniel Krahn & Daniel Marx, HolidayGuru

Posted by sarah.ruzgar in zanox Heroes , December 13th, 2016

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Imagine setting up a website as a hobby to help your friends and family find the best holiday deals. Then by the following spring your website has caught the attention of national media outlets and within the next 18 months it expands to 140 employees based in 12 countries around the globe. This is what happened with Daniel Krahn and Daniel Marx’s German holiday deals website Urlaubsguru.de. Here they share their story including their most peculiar experience and advice to aspiring entrepreneurs.

Tell us a bit about yourself – how long have you been using affiliate marketing and how did you get started?Urlaubsguru
In the summer of 2012 we brought the website Urlaubsguru.de to life in Unna, Germany after finding amazing holiday deals time and time again. To start with we put the deals online just to help friends and friends of friends. Then we heard about affiliate marketing and that travel companies were using the channel as an advertiser and decided to immediately link our deals via zanox. It was just two old school friends with a hobby.

When we started, we hoped that one day we’d be able to pay the cost for a banner advertisement. Now we have more than 140 employees and Holidayguru sites in 12 countries. In the past year we have facilitated a 100 million euros worth of holiday sales. Read the rest of this entry »

Zalando Strategy Day – 3rd Edition

Posted by sarah.ruzgar in Events , December 8th, 2016

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This week we hosted the third edition of the global z² Zalando & zanox Strategy meeting at our HQ office in Berlin. Each year we bring together the Zalando and zanox account managers from 12 countries across Europe, for a day dedicated to sharing insights, best practices and new ideas as well as the opportunity to map out the strategy for the coming year. Read the rest of this entry »

51% increase in shopping on Black Friday 2016

Posted by sarah.ruzgar in Events, Market Insights , December 5th, 2016

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In 2015 the zanox Group experienced phenomenal growth across our network, particularly in the UK, Nordics and Brazilian markets. This year we wanted to share what was happening on the day as it unfolded.

With over 4,300 of Europe, the US and Brazil’s biggest eCommerce advertisers including Zalando, La Redoute, HP and Look Fantastic we reported live data insights throughout Black Friday via our data visualisation website: www.zanoxblackfriday.com. Read the rest of this entry »

Watch Black Friday 2016 unfold with zanox’s live-data website

Posted by sarah.ruzgar in Events , November 22nd, 2016

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It’s three days until Black Friday 2016 and the countdown has truly begun.

This year zanox is pleased to launch a live-data visualisation website, reporting the events of Black Friday as they unfold across Europe, the US and Brazil. Read the rest of this entry »

5 Affiliate Marketing Predictions for Black Friday 2016

Posted by sarah.ruzgar in Market Insights , November 21st, 2016

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What started as a traditional American instore event the day after Thanksgiving, has exploded into a global online shopping phenomena around the world. On Black Friday last year across the zanox Group we saw significant YoY sales growth (55%) and the first ever €100m day on the network.

However our data from last year revealed that it’s not all markets driving this peak in sales, rather a select few countries where we saw spikes, demonstrating that there are several European markets where Black Friday has yet to take off. Read the rest of this entry »