Latest Web 2.0 Expo updates from San Francisco

Posted by admin in Events, Market Insights , April 3rd, 2009

The Web 2.0 Expo in San Francisco holds a lot of intriguing sessions for the zanox team to attend. I picked some great ones for myself and wanted to give you a little update on what I have been experiencing so far:

Day one started off with a session called “What’s coming for HTML developments”, including loads of interesting examples and tools for web developers. Another session I found really great was “The Lean Startup” by Eric Ries: He talked about how to identify a profitable business model faster and cheaper than the competitors, exploring the consumer’s wants and needs as well as about how to build a company-wide culture of decision-making.

Day two at the Web 2.0 Expo started off with the session “CRM with Facebook” by Clara Shih, the founder of  Faceforce, which integrates Salesforce CRM with Facebook. It’s the first social enterprise mash-up, which will also be valuable in regard to Twitter. Clara walked us through the thinking behind Faceforce, future development plans, and how the social networking phenomenon at large will fundamentally change how business software is developed, deployed, and used.

I also attended the sessions “Enterprise 2.0” by Aron Kim and “It’s the people, stupid” by Deborah Schulz. Deborah talked about web products for connected consumers and put emphasise on helping users to participate, instead of interupting them. I particularly liked this outcome of the session: “Love you give will come back to you”. More interesting sessions and update to follow shortly! Photos as well of course, just managed to capture a snaptshot with my phone, hope you like it. And by the way, if you want to stop by to meet the zanox team, our booth is #435! Lookign forward to seeing you there!


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