zanox Global News Roundup AprilPosted by sarah.ruzgar in General News , May 19th, 2016
Welcome to zanox’ Global News Round-up! Here you can catch up on last month’s exciting news and events from the territories across our network.
Our Italian colleagues in Milan had a jam-packed month! First up, on 6th of April they organised a karaoke night for the agency Digitouch, account managers and their clients. What better way to strengthen business relationships than with beer and bad singing! It wasn’t all play though as the team participated in the IAB Italia ‘People Are Mobile’ Seminar on 14th April and distributed data from our Mobile Performance Barometer.
The following week on 20th of April, our colleagues hosted Inspire, a business breakfast dedicated to new prospects, at an exclusive loft in the heart of the financial center of Milan. The aim of the event was to inspire attendees with the latest strategies and opportunities our network has to offer. Highlights included Chiara Basalini, Senior Affiliate Marketing Manager at Zalando presenting how the affiliate channel has helped their business to grow. Checkout their full round up here.
Keep up to date with the latest news from zanox Italy here.
On 13th April our Benelux team organised a Publisher Day for 20 fashion publishers with one of our biggest fashion advertisers in the local market, de Bijenkorf. Taking place at their office in Amsterdam, online marketing manager Matthijs Bionda discussed the role of de Bijenkorf in the Dutch fashion scene and showed publishers their Freedom of Fashion campaign. Publishers left the day armed with the information they need to promote the message of de Bijenkorf effectively. Check out their roundup here.
In Stockholm, our Nordics office hosted a publisher workshop on SEO and mobile with one of their tech partners RTB House. Valuable insights were shared by SEO expert Pär Lundgren and zanox Publisher Manager Benjamin Mullen, who focused on mobile optimization.
April also saw the release of the Nordics Travel Performance Barometer. It revealed interesting insights including that the majority of bookings are made on Monday and city breaks generate the highest order values which at € 1,991 is higher than the European average. Check out the full barometer here.
Keep up to date with the latest news from zanox Nordics here.
April brought futurizz, the biggest trade fair for digital marketing to Spain, where zanox presented two keynote speaker sessions. Jenny Pons, Publisher Sales Team Leader explored the fashion industry in ecommerce while Global Strategy Director Kevin Edwards shared affiliate marketing trends.
In between sessions, attendees were able to let off steam with our Spanish colleagues at the zanox stand. by entering a Twitter contest for the most creative tweet using our props. Leila Salamat, Iberia Country Manager also shared insights on topics including ad blocking and our Mobile Barometer to Spanish media outlets.
Keep up to date with the latest news from zanox Spain here.
zanox Brazil is one of the sponsors of E-commerce Brasil, and participates in many of their events. On 28th April, taking place in the capital of the country, Brasília, this event focused on taxes and political decisions that affect e-commerce in the country. The event started with a business round, followed by different panels with e-commerce managers and politicians.
Keep up to date with news from the zanox Brazil here.