Watch Black Friday 2016 unfold with zanox’s live-data website

Posted by sarah.ruzgar in Events , November 22nd, 2016


It’s three days until Black Friday 2016 and the countdown has truly begun.

This year zanox is pleased to launch a live-data visualisation website, reporting the events of Black Friday as they unfold across Europe, the US and Brazil.

The dedicated website will update throughout the day with new insight and commentary. What will be the biggest single shopping hour? Will more European markets embrace Black Friday this year? Will mobile activity continue to dominate the morning? But most importantly, how much are consumers spending on Black Friday? Last year the zanox Group generated a total of €98million in revenue on Black Friday, will we top it this year?

We have chosen to ‘go live’ this year so our data can be shared instantly. By making it available to all we hope to raise awareness of the power of online marketing in what is a key trading day in some economies and growing in others.

Updates and insights will be available on the hour throughout the day and the zanox team will be reporting live. Follow the results of the day by bookmarking and refresh hourly to absorb new data insights.  Alternatively you can follow the highlights on Twitter and Facebook.

In the meantime, you can read ‘Four Reasons Why Affiliates Will Conquer Black Friday’ in our Strategy Team’s whitepaper as well as our ‘Five Predictions for Black Friday 2016’.


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