2016 – zanox HighlightsPosted by sarah.ruzgar in General News , December 22nd, 2016
As one year ends and a new one begins, it provides the ideal opportunity to look back and reflect on the past 12 months. 2016 has been another fantastic year for zanox and we would like to share the highlights with our clients and partners, who have been instrumental in our success.
We welcomed new brands from a range of verticals around the globe including Canon Europe, Inditex, Momondo, and exclusive launches with Michael Kors, Converse and Reiss. We have enjoyed developing these partnerships and look forward to continuing our work together in 2017.
For us it’s also important to recognise our publisher partnerships, which is why this year we launched our zanox Heroes series. Championing smaller publishers who have successfully used affiliate marketing to grow their websites from a part-time hobby into a sustainable business, we shared stories from successful publishers including Travel-dealz.de, Simplicite.pl, Shoppable.nl and Holiday Guru.
In order to inform and help the industry to progress we regularly publish insights from our data tracked across 4,300 advertisers in 11 territories. In March we released our Mobile Performance Barometer 2016, which revealed that in 2015 a quarter of our transactions were tracked via mobile devices. Six months later, our H1 barometer revealed that mobile sales share had already increased to 30%, with smartphone sales overtaking tablet for the first time.
2016 also saw the launch of our Tips & Tricks series, designed to provide guidance for advertisers and publishers of all levels to help enhance their activity. Topics included dealing with Adblock users, using affiliate links on Pinterest and using the latest crazes such as Pokémon Go for your business. We also shared the latest opportunities available for affiliate marketers including YouTube and Singles Day.
This year we revealed what was happening during Black Friday on the day as it unfolded. We launched our live data-visualisation website, which updated hourly with insights from across the globe. It was a fantastic day for the Group as we saw a 51% increase in sales revenue, totalling €117m. In the run up to the event we published a whitepaper detailing the reasons affiliates would conquer Black Friday 2016.
To help facilitate new partnerships, in January we launched our public advertiser profiles and Advertiser Directory. The profiles provide a place for advertisers to list the benefits of their programme, as well as one click sign-up for publishers not joined to the programme. The Advertiser Directory allows publishers to easily browse through and join programmes, filterable by industry and sector. We also introduced single user accounts, to improve the security and management for advertiser and publisher accounts in the zanox marketplace.
We were delighted to win multiple awards throughout the year in several markets. In Brazil, we won ‘Best Affiliate Agency’ at the eAwards, and for the second year running our Head of Publisher Sales, Javier Gomez was awarded ‘Best Affiliate Manager CPA’ at Afiliados Brasil. For the first time, the European Performance Marketing Awards were held, and zanox took home ‘Best in Travel & Leisure’ for our work globally with Hotels.com. The biggest win of the night was the highly coveted ‘Publisher’s Choice of Network’ award for the Netherlands. We would like to sincerely thank everyone who voted for us, we greatly appreciate all your support.
Throughout the year, we hosted Expert Days for a number of verticals across our markets. In March we hosted our global Expert Day Travel, where we brought together over 200 professionals from Europe, the US and Brazil for a day of sector insights and networking.
In September we exhibited at dmexco, Europe’s largest digital marketing conference, where we used a LED globe to showcase our portfolio of partners in each of the cities we are based in worldwide. Our Head of Publisher Services, Denis Waurick also hosted his popular ’10 Dos for Advertiser Programmes’ workshop.
Finally, we ended the year on a literal high, by taking the winning publishers of our summer rally to the Lufthansa Training Centre to fly one of their world-class flight simulators as part of The Berlin Valley Experience.
We hope that you all enjoy celebrating the holiday with loved ones and all the best for 2017.