Six Cyber Weekend TrendsPosted by sarah.ruzgar in Market Insights , December 22nd, 2016
With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost €280m in sales for 6,000 brands, tell us about the state of affiliate marketing as well as the wider retail landscape?
In this review of Black Friday and Cyber Monday we take a look at the emerging trends across the whole weekend these days bookend, with a particular focus on Black Friday. We’ll consider both specific industry insights as well as wider macro issues that may have a bearing on affiliate performance.
So, with that in mind, what were the key trends we identified from Black Friday 2016?
Download our whitepaper here to find out.