Archive for the Advertiser tips & news Category:

Weekly Tips: Our favourite IFTTT Recipes for Online Marketers

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, July 19th, 2016

weekly tips

In the digital world it can be hard to stay on track and get things done when there are lots of small tasks disturbing your workflow. IFTTT (If this, then that) provides a solution that allows you to connect your accounts and apps to create recipes that automate these tasks, saving time for the important duties.

Here we share some tried and tested recipes to help improve your affiliate marketing. (more…)

Weekly tips: How to Maintain High Traffic Quality for an Affiliate Programme

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips, July 12th, 2016

weekly tips

Next to good performance, transparency and quality are some of the most commonly named qualities advertisers are looking for in their affiliate programme partners. The affiliate channel offers the opportunity to ensure this, firstly each partner and website are approved individually by the advertiser as only valid sales are paid and secondly the risk of low-quality traffic or click fraud is very low as traffic and sales can be retraced fairly accurately in the programme statistics.

However there are still some things affiliate managers should consider to maintain a high standard of traffic and shut the door on fraudulent or unwanted activities.  (more…)

Weekly Tips: How to Form Successful Partnerships with Influencers

Posted by sibylle.grenz in Advertiser tips & news, June 21st, 2016

weekly tips

Last week our zanox Fashion Expert Day took place at the stylish Café Moskau in Berlin. A key topic of this year’s event was influencers in social media. Our fashion trend barometer reveals that bloggers and social media channels are increasingly shaping buying decisions.

Popular German fashion Instagrammer and founder of ohhcouture.de, Leonie Hanne together with her partner Alexander Galievsky held an interesting keynote speaker session on how to grow your personal blog or social media channels based on their experience of growing Leonie’s Instagram following to 321,000. They also shared advice on how to create partnerships with influencers and what mistakes advertisers should avoid. Here are her top tips: (more…)

Common Performance Obstacles in Affiliate Marketing

Posted by sibylle.grenz in Advertiser tips & news, May 9th, 2016

collect commissions

The major advantage of the affiliate channel has always been the simplicity of the payment for performance model. It’s the only channel that rewards traffic only if it converts, which results in a low financial risk for advertisers as well as simple and fast collaboration opportunities for publishers. However, an attribution model that is based on the conversion after the last click is highly sensitive to perfect tracking and the sales funnel, as well as transparency on both sides.

In this article we’ll explore the most common obstacles that might reduce a publisher’s commission volume and therefore need to be considered carefully by advertisers. (more…)

Weekly Tips: Enhance your affiliate programme with mobile banners!

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips, May 3rd, 2016

weekly tips

Last month, we published our Mobile Performance Barometer. Remarkable growth rates again demonstrate the impact of mobile devices on the shopping behavior of modern consumers. It’s not only mobile sales that are increasing. The number of transactions in affiliate marketing is also growing, reflecting the optimization of advertiser’s mobile shops.

However, many advertisers are yet to provide mobile banners for their publishers. In our tips, learn the basics of mobile banners for affiliate marketing and find out what standard sizes you should provide.

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How to use seasonal activities to create buzz around your biz

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, February 1st, 2016

Seasonal Marketing Tips Valentines Day

The occasion that evokes romantic feelings in many people, is a key date for marketers in their seasonal calendar. Valentine’s Day is coming up, offering great opportunities for advertisers and publishers to set up creative promotions and sales activities around this crazy little thing called love.

Likewise, as with all commercial holidays, Valentine’s Day allows for plenty of opportunities to create a buzz around your business and boost your SEO and PR efforts.

We’ve put together the following ideas to inspire you to make your business stand out this Valentine’s Day and for future seasonal events. (more…)

Prepare for a successful 2016 with our Seasonal Marketing Calendar 2016

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, January 14th, 2016

seasonal marketing calendar 2016 blog header

There will be plenty of surprises and great opportunities arising in the New Year that creative marketers can jump on to make 2016 a year of high performance and success. In order to achieve this, the overall marketing strategy including events and seasonal activities should be carefully planned in advance. Our 2016 seasonal marketing calendar provides you a complete overview of relevant dates for your yearly marketing planning. (more…)

Promote your Affiliate Programme with zanox Public Profiles & Advertiser Directory

Posted by sarah.ruzgar in Advertiser tips & news, zanox Product, January 12th, 2016

We’re excited to bring you our new public advertiser profiles and Advertiser Directory! This will help you to further promote your programme and allow publishers to easily browse through programmes available on the zanox network.

Hosted within the zanox marketplace, profiles act as a platform for advertisers to showcase the highlights of their brand and programme to publishers, to help facilitate new partnerships. The public profiles will be hosted on the Advertiser Directory, a new section on the zanox corporate website allowing publishers to browse the profiles, even if they’re not signed up to the network.

public profiles (more…)

How to successfully plan and accomplish your New Year’s resolutions

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, January 5th, 2016

Returning to the office after Christmas holidays often feels like an opportunity for a fresh start. Unlike a typical vacation, the e-mail inbox isn’t overly crowded as most people have also been enjoying the end of the year break. Perhaps you even cleaned your desk just before you broke for the holiday and prioritized all open tasks – seems like a perfect start.
This year is going to be more satisfying and productive, healthier and less stressful than the previous one. Most of us tend to have at least one of those intentions on our new year’s resolutions list. However, within the coming weeks the crowded inbox, desktop notes, desk lunches and overtime hours might be back faster than predicted.
We have some tips for you to stick to your resolutions and be more productive in 2016! (more…)

6 tips to boost sales during the festive season and offer better user experience

Posted by sibylle.grenz in Advertiser tips & news, November 25th, 2015

In preparation of the festive season, advertisers are investing high budgets and efforts to increase traffic to their shops and attract more customers. But there are other ways to drive sales during that competitive time. We show you five ways to gain more customers, improve user experience and lift your sales during Christmas! (more…)