Archive for the General News Category:

zanox Mobile Performance Barometer 2016

Posted by admin in General News, Market Insights, March 22nd, 2016

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The mobile evolution has been the hobbyhorse of marketers for years, and not without reason. Continual changes in devices, software, and user behaviour provide challenges for traditional eCommerce models.

And there’s no signs of slowing down. Not only are advertisers getting on track with their mobile strategies, more digital natives are growing up as mobile consumers and previous generations’ confidence is growing with new technologies.

Our bi-annual Mobile Performance Barometer reveals detailed insights from our exclusive network data, drawn from transactions tracked across 4,300 advertiser programmes, across 11 territories. Demonstrating the growing power of mobile commerce, 2015 closed with record numbers of 2,808,070 transactions made in December during a strong Christmas season. This followed a phenomenal Black Friday, where for the first time our network broke through the €1 million barrier in commission generated in a single day. (more…)

Adblocking and zanox: what you need to know

Posted by Marjolein van der Kolk in General News, November 4th, 2015

Adblocking technology prevents adverts from being served on online devices and web browsers. The technology has been widely used on traditional desktop and laptop devices for many years but has recently attracted a significant amount of additional media coverage. There are primarily two reasons for this:

  1. The growth in particular of a piece of technology called Adblock Plus

  2. The announcement by Apple that it would enable adblocking in the latest version of its operating system (iOS9)

Obviously this is a concern for the publishing industry who fear a drop in revenues as more and more users enable adblocking technology. Latest figures state the following take up of adblocking tech: (more…)

Time to kick off the Summer Marathon 2015 for a chance to increase your summer sales

Posted by admin in General News, Tips for publishers, June 1st, 2015

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The zanox Summer Marathon begins today. We hope you’re ready for four weeks of exciting offers and incentives for you to promote. Every Monday in June, you will receive a newsletter listing new, motivating advertiser offers, including enticing end-customer incentives and higher commissions to support you through the competition.

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Take advantage of this great opportunity, to see increased sales across the first month of summer.

 

At the finish line an invaluable prize awaits you. The Berlin Valley Experience, a two-day trip into the heart of digital revolution. To network with other top performing publishers from each zanox territory along with the Global Publisher team and members of the zanox Executive Board.

Check out all promotions and learn more on the Berlin Valley Experience on our website.

What should be on your ‘about page’?

Posted by Marjolein van der Kolk in General News, February 9th, 2015

Don’t underestimate the power of your about page. Believe it or not, it still proves to be one of the most visited site pages.  Keeping the page updated is key so  your visitors can get to know who’s behind a website, online shop or blog. It builds confidence and encourages them to return. Below are the top 10 questions you should endeavor to answer to help you optimize this page. (more…)

Stay ahead of the competition with the zanox Seasonal Calendar 2015

Posted by admin in Advertiser tips & news, Events, General News, Market Insights, Tips for publishers, January 27th, 2015

zanox Seasonal Calendar 2015Throughout the year, sales peaks are often driven by seasonality, so we have collated and organised the key occasions in 2015 to help you boost your sales.

The zanox Seasonal Calendar 2015 provides an overview of the most important dates across the year making your content strategy planning much simpler.

One calendar for all dates


This year, we have created an enhanced edition of the calendar to include all zanox events as well as other relevant industry specific events, public holidays and other relevant  global and local events of interest to inspire sales.  The new version will allow you to easily spot promotional opportunities including the Summer and Winter Rally’s and assist with future planning.

A printable version for all sizes


Click on the image below to download an A1 printable version of the calendar.

We wish you a lot of fun planning the upcoming year and the best of success in 2015!

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Boost your success with these new year’s resolutions

Posted by Marjolein van der Kolk in General News, December 29th, 2014

Make your affiliate marketing strategy even more successful in 2015 with our top five new year’s resolutions for advertisers and publishers to lift their business to the next level:

Top 5 for advertisers

  1. Promotions
    Make sure to offer interesting promotions to attract new publishers to your programme; don’t forget to suggest ideas that will ensure your products are given a better promotional position.

  2. Dynamic commissions
    Provide better performing publishers with higher commissions or try a tiered commission strategy. Our commission manager makes it very easy to do so.

  3. Communication is a key success factor
    Communicate openly with your partners about your best practices and provide your publishers with information about which products convert best in which time frame and for which target group?

  4. Conversion rate optimization
    Ensure the purchasing process is as easy as possible for your customers by testing what works best (read more about A/B testing here). Don’t focus on your desktop version only, take your mobile landing pages into account as well. Read here for further information.

  5. Better product data
    Offer product data feeds to your publishers and make sure to update them regularly. Did you know that you can include industry-specific data in our feeds?

Top 5 for publishers

  1. Social media
    Social media platforms are powerful tools to help spread your content and to build relationships with your visitors.  Leverage an active following from Twitter, Facebook, Pinterest and Instagram to maximize exposure.

  2. Video marketing
    And what about videos? Think about creating tutorials, product reviews or sharing your favorite products via videos. Showing personality pays off and it has proven to positively impact conversion rates.

  3. Email marketing
    Newsletters remain one of the best converting channels. Put time and effort into growing your recipient lists and optimizing your content. It will result in increasing earnings.

  4. Create new partnerships
    With new advertisers joining our network everyday, the pool of potential business partners grows continuously. Make sure to check new advertisers regularly via our website or Twitter and apply to their programme.

  5. Product data
    Since we have launched our industry-specific data feeds, you have the opportunity to provide your visitors with much more relevant product details.

We wish you a very happy and successful 2015 and we are looking forward to another prosperous year working with you.

Which Xmas greeting type are you?

Posted by Alexandra Lilienthal in General News, December 22nd, 2014

Have you sent all your xmas greetings yet? If not, there are many ways to put a smile on the face of people that matter most to you.

Even in our digital world most people prefer to call their family and friends for the holidays, but this is closely followed by a digital means of communication: eMail.

We wanted to share a fun graphic to show how people send their holiday greetings and to remind you to send yours, no matter which method it may be.

Happy holidays!

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New engergy regulations for e-commerce

Posted by Marjolein van der Kolk in General News, December 17th, 2014

To make the online comparison of electronic products easier and more transparent for consumers, the European Parliament adopted a new regulation. With the new EU regulation 518/2014, it is obligatory for online shops to display the energy label of electronic devices and energy-consuming products on their websites. This label helps consumers determine how efficient, environmentally friendly and/or energy saving the products are. The label must be displayed on the product page, close to the product price, to provide the customer with a complete overview of the product details.

So, what does this all mean for your online shop or publisher website? (more…)

Black Friday and Cyber Monday have been a blast!

Posted by Marjolein van der Kolk in Advertiser tips & news, General News, Market Insights, Tips for publishers, December 4th, 2014

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This year’s Black Friday proved to be another successful day for our publishers and advertisers. With many interesting advertiser promotions and extra attention from publishers, the number of transactions in our network and consumer spendings hit an extraordinary peak on the first day after Thanksgiving. Even though Black Friday has always been highly successful, the number of transactions (leads + sales) in our network increased again by an impressive 27% compared to last year’s Black Friday.

Looking at the transactions per day in 2014, Black Friday has been the most successful day so far. An increase of 74% in transactions was generated in comparison to the average day in 2014, followed by an uplift of 76% if we compare to the average Friday in 2014. Some countries show spectacular peaks on Black Friday with an increase in transactions of over 100% (388% in Brazil and 128% in Scandinavia). In all other zanox territories, we have seen impressive double-digit growth rates for this period. It is worthwhile to take a closer look at mobile shopping. Did you know that many consumers use their mobile devices to place transactions? 17% of all transactions were placed on tablets, followed closely by smartphones with 11%.

The impressive performance continued throughout the weekend with another peak on Cyber Monday. Gadgets and other tech products for bargain prices proved again to be attractive among consumers and boosted consumer spendings. An increase of 55% in transactions was generated compared to an average day on Cyber Monday.

Let’s stay focused to keep up this positive trend in December to make the upcoming Christmas period even more successful!

Season’s greetings from your friends at zanox

Posted by Alexandra Lilienthal in Corporate news, General News, November 26th, 2014

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We would like to say a heartfelt thank you to all our clients and partners as we look back at a successful 2014. We look forward to working with you more closely and growing our relationship in 2015.

We wish you happy holidays and only the best for the new year!
Your friends at zanox

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