Archive for the Interviews Category:

Interview: Canon launches five EU programmes exclusively across the zanox Group

Posted by sarah.ruzgar in Interviews, October 6th, 2016

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In order to ramp up their online store promotion, multinational imaging giant Canon has launched five affiliate programmes exclusively in the UK, Netherlands, France, Germany and Italy with zanox and Affiliate Window.

We interviewed Canon’s Director of E-Commerce, John Donnellan to find out what makes the brand stand out from their competitors, the publisher types they wish to partner with and the benefits of the programme for publishers. (more…)

dmexco Work Lab Preview: Interview with Denis Waurick

Posted by sarah.ruzgar in Interviews, August 26th, 2016

dmexco

We’re just three weeks away from dmexco, Europe’s largest digital marketing conference.

On day two, Head of Publisher Sales and Services Denis Waurick will be hosting ‘10 Dont’s bei Partnerprogrammen: So funktioniert gutes Affiliatemarketing heute’ (10 Don’ts for Advertiser Programmes: How good affiliate marketing works today) in Work Lab 2 ,14.30 – 15.45.

In our interview, Denis shares a sneak preview into his session, what he hopes participants will take away, as well as his biggest no-no for affiliate marketing.

Q: Hi Denis! Can you tell us more about your role at zanox?DenisWauricksmall

A: I’ve been working for zanox for over six years. As Head of Publisher Sales and Services, my role is twofold. On the one hand I’m responsible for our service team – we support our small publishers via the phone and over email if they have questions or problems.

I also oversee the key account management team from which we service our biggest publishers.This involves helping them to sell their campaigns to advertisers and create reports so they can optimise their activity. (more…)

Interview: Introducing CityInformation

Posted by sarah.ruzgar in Interviews, May 4th, 2016

cityinformation logo
Is less really more? It is when you’re able to use one single app for many different tasks! CityInformation enables users to catch up on local news, shop online, buy movie and football tickets, order takeaway or book a table at their favourite restaurant, all in one CityApp, saving both time and phone memory. Having recently joined the zanox network, we asked CityInformation’s Marketing Manager Wout Smits about their business model, booking trends and what opportunities they can offer advertisers.

Wout SmitWelcome to the zanox network! How does CityInformation’s business model work?

With our CityApps, advertisers are able to localize their marketing efforts by targeting consumers in specific geographical areas.

Alongside information about local shopping, we also provide our users with an online warehouse where they’re able to browse lots of different stores including Zalando and Asos. Therefore, our CityApps also add value to advertisers without physical ties to the city. Our all-in-one solution is targeted on both locals and tourists

Based on how our app is used, we can offer the most value to advertisers on a CPC payment model.

(more…)

Interview: Global Deals Platform CupoNation Reveals Rebrand

Posted by sarah.ruzgar in Interviews, March 29th, 2016

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CupoNation is one of the fastest growing online coupon and deals platform.  Operating in 17 countries with discounts from over 18,000 online stores in the retail, travel, telco and finance sectors, top partners include Expedia group, Asos and Zalando. Following their recent rebrand, Johannes Wirth, CupoNation’s Global Chief Operations Officer shares the reasons behind the decision, the factors he thinks have contributed to the company’s success, as well as challenges faced by the voucher sector. (more…)

zanox Expert Day Travel – Get on board with Costa

Posted by sibylle.grenz in Interviews, March 6th, 2016

zanox-expertday-travel2016-circle-enTomorrow advertisers and publishers from the travel sector will come together in Germany’s wonderful capital to discuss the latest trends and the future of travel, and to meet potential new business partners. To set the mood for our annual Expert Day Travel, we spoke to Ralf Seidensticker, Web Marketing Manager at Costa Kreuzfahrten about the cruise line sector, the latest trends in travel and how to be a successful Costa affiliate.  (more…)

zanox Expert Day Travel – Meet Hotels.com

Posted by sibylle.grenz in Events, Interviews, March 3rd, 2016

zanox-expertday-travel2016-circle-enHave you packed your suitcases already? Our second global Expert Day Travel will take place at Kalkscheune in the heart of Berlin on 8th March. Advertisers and publishers will come together to network, create new partnerships and share ideas about the future of travel advertising. As we get closer to the event, we will be posting updates about the day and sharing insights on our blog from attending advertiser and publishers. In our first interview, we spoke with Michael Long, Senior Manager Affiliates for Hotels.com, a leading provider of accommodation worldwide to find out more about their programme and Michael’s insights from the travel sector. (more…)

Interview: Kleding.nl launches Fashiola app in the UK, France, Spain & Germany

Posted by sarah.ruzgar in Interviews, February 11th, 2016

fashiola

Fashiola, or kleding.nl as it’s known in the Netherlands, is the search engine that is shaking up the way fashionistas find and shop apparel online.  Not only does the ‘Fashion Finder’ make it possible to browse 1,600 brands from 80 webshops, they enable the user to tailor their search with a number of filters including size, price, colour, discount code and delivery time, allowing easy comparison of products across different stores.

What’s more, following the success of the Kleding app in the Netherlands, Fashiola has launched their app in the UK, France, Spain and Germany. We asked Peter Langenkamp CEO of Fashiola to find out more about what the app has to offer users, advertisers and the triumphs and challenges along the way. (more…)