Is less really more? It is when you’re able to use one single app for many different tasks! CityInformation
enables users to catch up on local news, shop online, buy movie and football tickets, order takeaway or book a table at their favourite restaurant, all in one CityApp, saving both time and phone memory. Having recently joined the zanox network, we asked CityInformation’s Marketing Manager Wout Smits
about their business model, booking trends and what opportunities they can offer advertisers.
Welcome to the zanox network! How does CityInformation’s business model work?
With our CityApps, advertisers are able to localize their marketing efforts by targeting consumers in specific geographical areas.
Alongside information about local shopping, we also provide our users with an online warehouse where they’re able to browse lots of different stores including Zalando and Asos. Therefore, our CityApps also add value to advertisers without physical ties to the city. Our all-in-one solution is targeted on both locals and tourists
Based on how our app is used, we can offer the most value to advertisers on a CPC payment model.