The mobile evolution has been the hobbyhorse of marketers for years, and not without reason. Continual changes in devices, software, and user behaviour provide challenges for traditional eCommerce models.
And there’s no signs of slowing down. Not only are advertisers getting on track with their mobile strategies, more digital natives are growing up as mobile consumers and previous generations’ confidence is growing with new technologies.
Our bi-annual Mobile Performance Barometer reveals detailed insights from our exclusive network data, drawn from transactions tracked across 4,300 advertiser programmes, across 11 territories. Demonstrating the growing power of mobile commerce, 2015 closed with record numbers of 2,808,070 transactions made in December during a strong Christmas season. This followed a phenomenal Black Friday, where for the first time our network broke through the €1 million barrier in commission generated in a single day. (more…)