With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost €280m in sales for 6,000 brands, tell us about the state of affiliate marketing as well as the wider retail landscape? (more…)
Archive for the Market Insights Category:
In 2015 the zanox Group experienced phenomenal growth across our network, particularly in the UK, Nordics and Brazilian markets. This year we wanted to share what was happening on the day as it unfolded.
With over 4,300 of Europe, the US and Brazil’s biggest eCommerce advertisers including Zalando, La Redoute, HP and Look Fantastic we reported live data insights throughout Black Friday via our data visualisation website: www.zanoxblackfriday.com. (more…)
What started as a traditional American instore event the day after Thanksgiving, has exploded into a global online shopping phenomena around the world. On Black Friday last year across the zanox Group we saw significant YoY sales growth (55%) and the first ever €100m day on the network.
However our data from last year revealed that it’s not all markets driving this peak in sales, rather a select few countries where we saw spikes, demonstrating that there are several European markets where Black Friday has yet to take off. (more…)
Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.
Our Strategy Team has analysed data across The zanox Group to put together a whitepaper considering four things we’ve learned about Black Friday and why affiliates are well placed to succeed in 2016.
What are your plans to maximise Black Friday 2016? Let us know in the comments.
Smartphone overtakes tablet for mobile sales, now accounts for 1 in 6 sales
Judging by our latest mobile performance barometer, a lot can change in six months. Between January and June 2016, transactions generated globally via mobile hit the 30% mark for the first time on our network. What’s more, smartphone overtook tablet mobile sales share for the first time and now counts for 1 in 6 sales for the zanox Group.
These milestones demonstrate that consumers feel more empowered than ever to shop on mobile devices, which can be attributed to a number of factors: better mobile internet connections, technological advancements and optimisation of the user experience on mobile by retailers. (more…)
Unsurprisingly, Adblockers belong to the list of most annoying things for website owners and online advertisers. Publishers lose substantial revenues that they need to operate their sites, often with little sympathy from users who are annoyed by intrusive ads and sensitised by adblock software, which demonises even anonymous tracking methods. Although Adblock Plus claims only to block “annoying” ads, regular ads are also blocked, independent of their design, placement or content.
By downloading adblocking software, users are actively protesting against invasive digital ads. This should be taken seriously by publishers and advertisers alike. The content, its value to the user and the user experience should be the core focus of any website. Ads should neither impact the functionality of a website in a negative way nor disturb comfortable consumption of its content.(more…)
YouTube overall and on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. according to the video-sharing website. The channel’s popularity has helped to propel some video content creators from their bedrooms into the international spotlight, as celebrities who are recognised on the streets, invited to film premieres and able to launch their own product lines. Forbes compiled a list of the world’s highest earning YouTubers in 2015, with Swedish user ‘PewDiePie’ - real name Felix Kjellberg - who earned $12million topping the list through adverts, endorsements and affiliate links. (more…)
The mobile evolution has been the hobbyhorse of marketers for years, and not without reason. Continual changes in devices, software, and user behaviour provide challenges for traditional eCommerce models.
And there’s no signs of slowing down. Not only are advertisers getting on track with their mobile strategies, more digital natives are growing up as mobile consumers and previous generations’ confidence is growing with new technologies.
Our bi-annual Mobile Performance Barometer reveals detailed insights from our exclusive network data, drawn from transactions tracked across 4,300 advertiser programmes, across 11 territories. Demonstrating the growing power of mobile commerce, 2015 closed with record numbers of 2,808,070 transactions made in December during a strong Christmas season. This followed a phenomenal Black Friday, where for the first time our network broke through the €1 million barrier in commission generated in a single day. (more…)
For many, the New Year starts with ambitious resolutions. A healthier lifestyle, better fitness and weight loss are the most common ones – a fact that should translate into a key trading period for the online fitness industries. So is it true, are fitness programs hottest during the coldest months of the year? We put together an analysis to find out…
Top 5 zanox markets by fitness industry
Yearly turnover from selected sports- & fitness advertisers from the zanox network
For our research, we examined the numbers from selected sports and fitness advertisers across different zanox territories. Dedicated fitness programs fall under this category, as well as sports nutrition and sportswear. We assumed that those programs would peak in January and see other peaks in spring leading up the summer months and ‘bikini season’, yet our findings surprised us. (more…)
Black Friday continues to see YoY exponential growth with a strong conversion rate of 3% click to sale. This led to 750 transactions per minute and revenue growth rates of +55% (compared to 2014) throughout the zanox group.(more…)