Instagram is big business. Once a place for users to post ‘selfies’ and endless photos of their meals to followers, the Facebook-owned app has grown exponentially to become a key social network of 400 million monthly active users.
The problem? Unlike other social networks, users aren’t able to include clickable links on their posts. The only place a link can be clicked is in the bio section of the user’s profile page. The lack of clickable links posed a real missed opportunity for marketers as 26% of Instagram users earn above €70k*- a potential goldmine!
Recognising the need for a solution StoryBox created stylepick.it, a tool that utilizes the lone bio link and allows brands to drive sales directly from Instagram by taking followers to a similar feed with clickable posts, enabling them to easily purchase their favourite items. (more…)