Official Blog

We have great news for our publishers who want to check their performance on their iPhone®, iPad®, or Android device on the move: We just launched a zanox mobile application!

With this app, you can keep track of your real-time revenue anywhere, anytime. Various statistics are available, such as

• current balance,


• today’s and yesterday’s revenue,


• latest leads and sales.

In addition to this, our app keeps you constantly informed about

• new advertisers,


• current promotions in the network,


• zanox blog posts for your country.

The zanox publisher app for iPhone, iPad, and Android devices is free and available for immediate download:

• Download now for iPhone and iPad

• Download now for Android

The app supports ten languages: English, German, French, Spanish, Italian, Dutch, Polish, Turkish, Simplified Chinese and Traditional Chinese.

With this app, we are the first European performance advertising network that provides its own native app for three devices in ten languages at the same time. Thanks to the developers team at zanox-M4N, Netherlands, who created this great app!

Apple, iPad, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Use the opportunity to make more money with interesting end-user offers.

After our customers valuable feedback, the incentive tool has been optimized and offers now the following new handy features:

• Find quickly all programmes offering end-user offers


• Apply directly to offers where you are not yet a member of the programme


• See all detailed information of the offer at a glance


• All consumer end offers are available via XML

You will find the tool on the zanox User Interface under the tab ‘Products & Incentives’.

 

 

Our real-time publisher tracking enables publishers to directly track their generated leads and sales the moment the transaction takes place. All recorded transactions are pushed in real-time into the publisher’s back-end system, thus allowing publishers to optimise their ad media, traffic and overall performance.

With this solution, publishers do not need to log into the zanox system and download statistics manually. Instead, they get transaction information fully automatised and directly into their own tracking system.

There are now two options available:

• Server-side publisher tracking provides extremely detailed calculations including the generated commission for each transaction, and allows for a one-time integration of a global callback URL to push information from all current and future programmes.


• Alternatively, cookie access can be made available through browser-side publisher tracking.

Many publisher business models benefit from our real-time tracking solution, for example virtual currency publishers, retargeting providers, and publishers who use SEM real-time bidding or real-time optimization of display campaigns.

SponsorPay, a virtual currency provider, is one of the first publishers to implement our real-time publisher tracking:

“This solution enables us to monitor leads and sales as they happen so we can instantly provide our users with virtual goods and their gameplay is not interrupted. zanox’s solution provides our users with a more dynamic and seamless user experience that has driven the growth of our customer base”, says Per Meurling from SponsorPay.

More information about how zanox real-time publisher tracking works and how to implement it is available in our Wiki.

 

Following on from the recent re-launch of our company website, we now offer new functions on our platform that will support you in effective monetization of your traffic:

• New product search with custom-tailored product offers from 100 million advertiser product data


• swift access to end customer incentives and coupons


• Automatic updating of product offers and coupons through integration as data feeds


• Expanded access to programme and performance data via the new publisher web services API

Product search

With the new zanox product search, you can conduct keyword and specific product searches in over 100 million product data from zanox advertisers. As a result, they can immediately promote specific product offers and take advantage of current trends and the high demand for certain products.

Searches can be narrowed down by different criteria. In addition to this, it is possible to conduct targeted searches within individual programmes, or across a selection of programmes in which the publisher cooperates. This enables time-saving provision of the desired data and tracking links for several programmes, all at the same time.

The search results may be downloaded as CSV or XML, or set up as an automated data feed that can be directly integrated into the publisher projects. This ensures that only the most current search results are displayed and that updates are included on an ongoing basis.

End customer incentives and coupons

Advertisers’ end customer incentives, such as, e.g. coupons and discount deals, can significantly boost conversion. Using various search criteria and filters, you can now directly select suitable incentives and coupons for your users via the zanox User Interface.

The corresponding tracking link is already included for each end customer campaign. It is also possible to download the search results as CSV or XML, and to directly integrate them as an automated data feed, so that you have access to the most current campaigns at all times.

Homepage tracking links

Many publishers use the advertisers’ homepage links as ad media. Now they can download the relevant tracking links collectively for all programmes in which they are promoted, thus saving time.

All three new features can be found in the zanox User Interface under the menu item, “Products & Incentives”.

Expanded web services API for publishers

The web services API for publishers has also been expanded and now enables access to further data and functions of the zanox network. Among others, these include:

• End customer incentives, such as, e.g. coupons, discount deals, competitions


• Programme applications, with a history of all previous programme applications


• Additional programme information, such as, e.g. programme status, policies or return times for sales and leads


• Tracking links for post-view advertising for the zanox-certified ad spaces and the advertiser-approved post-view activities


• Supplementary reporting information for separate illustration of outstanding, cleared, confirmed and rejected transactions, as well as visualisation of post-view activities in reports

Addition: New client libraries for the new API version – as well as examples of the most frequent API calls – can be found at http://wiki.zanox.com/en/Web_Services.

A detailed description of the new features can be found in our fact sheet (PDF).

We look forward to your comments and feedback!

Today we released a new version of zanox MasterTag, the script container solution introduced in December 2010.

The zanox MasterTag enables advertisers to flexibly integrate various value-added services and applications into their shops and websites. Following one-time implementation on the advertiser’s website, the MasterTag acts as a container for solutions from zanox and selected external providers, such as web analytics tools or retargeting.

Advertisers can therefore react to market developments with much greater speed and exploit new business opportunities, as they are not required to make any further technical effort and are not bound to release cycles of their IT systems. So far, it has been possible to integrate all leading European retargeting providers via zanox MasterTag.

The most significant improvements to the zanox MasterTag include:

• Advertisers have full transparency regarding the applications they use and their respective settings, which they can keep track of in the zanox User Interface.


• Via the zanox Application Store, further applications can be selected, which zanox will then configure for the advertiser.


• zanox has formed new alliances with even more retargeting providers that, with immediate effect, enable advertisers to cooperate with a wide selection of retargeting providers.

Retargeting enables targeted advertising to potential customers who have already visited an online shop, only to leave without making a purchase.  With attractive, tailor-made offers, these customers can be readdressed and motivated to buy.

More details can be found in the fact sheet (PDF).

If you would like to use zanox MasterTag and Retargeting, or have any questions, please do not hesitate to contact us.

Good news for zanox advertisers: Today marks the launch of the open beta-phase of our new e-mail function for advertisers. This will make it much simpler to contact the publishers in your affiliate programme by e-mail, in order, for example, to draw attention to special deals, to new ad media or to amendments in terms and conditions.

What’s new?

• Your mailings are archived and can be retrieved at any time. Up to 30 mailing processes can be managed comfortably within a list.


• A status display will show you which step each mailing process has reached, e.g. whether it’s in processing, undergoing clearance, ready for dispatch, or already sent.


• The possible content-amount per e-mail (number of characters) has been doubled.


• An improved preview function displays the e-mail as it will be seen by the recipients.


• Once complete, you receive reliable feedback regarding successful dispatch.

As before, the desired recipients may be precisely selected by means of various filter facilities, e.g. by the publishers’ application status, by groups or conditions-models. At the same time, we have completely revamped the user interface – it is now much easier to use and substantially quicker.

You will find the new e-mail function in your advertiser account under the menu item “New e-mail to partner (BETA)”. It will be available in English during the open beta-phase, but will soon also be provided in your local language. Until then, the existing e-mail function can be used in parallel.

In the event of questions concerning our new e-mail tool, you may contact your zanox Account Manager at any time.

Here are two preview screenshots:

Our Web Services team has worked really hard over the last couple of months and finally THE day has come: Today we launched the open beta of zanox Web Services! Some of you might be wondering what you can do with zanox Web Services and how you can benefit from the new features. So here you go: First of all zanox Web Services are an innovative solution for both, web developers and our professional publishers. Web Services offer you access to a wide variety of new functions within our affiliate network and our infrastructure. Have a look at our Web Services video to learn more:

With zanox Web Services, you will now benefit from three key advantages when it comes to monetising your business ideas: a new automated process for managing your interaction with zanox, specific targeting opportunities including product search, geo targeting and contextual product matching, and the freedom to create your own innovative monetising models such as mobile applications or widgets. If you want to learn more about Web Services in practice, have a look at our showcases.

Two of our German closed beta testers, the team Karsten Windfelder and Frank Schulze, already published a detailed review on their blog 100partnerprogramme.de. “It’s a pleasant development that more and and more affiliate networks offer Web Services. They allow useful applications to be developed, updating one’s website in real time and the external evaluation of statistics,” Frank writes. “For the open beta launch, zanox Web Services look really good.” Read the full review here (in German).

If you want to know more about zanox Web Services, have a look at the zanox Web Services Blog, the Wiki documentation or the new Web Services Landingpage.

http://www.zanox.com/campus

We are proud to present our new Look@Landingpages Blog. Take a look at our showcases and find detailed information about our new tracking tool for SEM publishers.

Look@Landingpages tells you how effectively your current keywords convert into sales. For no extra cost we can deliver greater transparency and profitability for your SEM activities. Identify those keywords that create most value for minimum spend!

Look@Landingpages is in closed beta phase. Professional publishers are welcome to test and use it for free! You can apply for the beta test here.