Archive for the Tips for publishers Category:

Weekly Tips: Our favourite IFTTT Recipes for Online Marketers

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, July 19th, 2016

weekly tips

In the digital world it can be hard to stay on track and get things done when there are lots of small tasks disturbing your workflow. IFTTT (If this, then that) provides a solution that allows you to connect your accounts and apps to create recipes that automate these tasks, saving time for the important duties.

Here we share some tried and tested recipes to help improve your affiliate marketing. (more…)

How to use seasonal activities to create buzz around your biz

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, February 1st, 2016

Seasonal Marketing Tips Valentines Day

The occasion that evokes romantic feelings in many people, is a key date for marketers in their seasonal calendar. Valentine’s Day is coming up, offering great opportunities for advertisers and publishers to set up creative promotions and sales activities around this crazy little thing called love.

Likewise, as with all commercial holidays, Valentine’s Day allows for plenty of opportunities to create a buzz around your business and boost your SEO and PR efforts.

We’ve put together the following ideas to inspire you to make your business stand out this Valentine’s Day and for future seasonal events. (more…)

Prepare for a successful 2016 with our Seasonal Marketing Calendar 2016

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, January 14th, 2016

seasonal marketing calendar 2016 blog header

There will be plenty of surprises and great opportunities arising in the New Year that creative marketers can jump on to make 2016 a year of high performance and success. In order to achieve this, the overall marketing strategy including events and seasonal activities should be carefully planned in advance. Our 2016 seasonal marketing calendar provides you a complete overview of relevant dates for your yearly marketing planning. (more…)

How to successfully plan and accomplish your New Year’s resolutions

Posted by sibylle.grenz in Advertiser tips & news, Tips for publishers, January 5th, 2016

Returning to the office after Christmas holidays often feels like an opportunity for a fresh start. Unlike a typical vacation, the e-mail inbox isn’t overly crowded as most people have also been enjoying the end of the year break. Perhaps you even cleaned your desk just before you broke for the holiday and prioritized all open tasks – seems like a perfect start.
This year is going to be more satisfying and productive, healthier and less stressful than the previous one. Most of us tend to have at least one of those intentions on our new year’s resolutions list. However, within the coming weeks the crowded inbox, desktop notes, desk lunches and overtime hours might be back faster than predicted.
We have some tips for you to stick to your resolutions and be more productive in 2016! (more…)

PerformanceIN releases digital supplement on European Performance landscape

Posted by Alexandra Lilienthal in Advertiser tips & news, Market Insights, Tips for publishers, August 18th, 2015

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In June, off the back of the Performance Marketing Insights event in Berlin, PerformanceIN hosted a round table looking at topics surrounding the European Performance landscape. Our CEO Mark Walters participated on the panel amongst other opinion leaders from the industry. PerformanceIN has just released its digital supplement following the event.

Some key topics included a discussion around the biggest challenges and opportunities currently facing as well as looking at some emerging market strategies. Find out what highlights industry leaders have already seen this year and what is foreseen for the upcoming year(s). Which countries are developing and where is the industry as a whole heading? All insights and results are now accesible: click here to download the full report.

SEO Ranking factors 2015

Posted by Marjolein van der Kolk in Advertiser tips & news, Market Insights, Tips for publishers, August 14th, 2015

Everybody who works in online, wants to find out how to achieve higher rankings in Google. The truth is that only Google knows the exact ranking algorithm. The bi-yearly SEO ranking factors from SEOmoz might help you to better understand the ranking process in search engines. SEOmoz is one of the leading SEO agencies worldwide, and has recently published it’s newest ranking factors. By questioning 150 search experts on their experience with placing websites at the top of the rankings, they created an extensive overview of 90 ranking factors that influence your ranking postition. It should be noted that the ranking factors represent the opinion of recognised SEO experts, though none of them actually know the Google algorithm. This year’s edition of Search Engine Ranking Factors provides detailed analyses of ranking correlations and predictions for the  future of SEO. These ranking factors serve as a useful guideline for publishers and advertisers to optimise their websites. (more…)

Planned maintenance of zanox marketplace – end of July/ beginning of August

Posted by Alexandra Lilienthal in Advertiser tips & news, Tips for publishers, zanox Product, July 22nd, 2015

To improve our products and services for you we will carry out maintenance work on the following dates:

Thursday, 23rd July 2015, 06:00 – 07:00 CET
Tuesday, 28th July 2015, 06:00 – 07:00 CET
Tuesday, 4th August 2015, 06:00 – 07:00 CET

During these times, the zanox marketplace will be intermittently unavailable. This has no effect on tracking.

Kind regards,
The zanox team

10 tips for a profitable affiliate marketing business

Posted by Marjolein van der Kolk in Tips for publishers, July 8th, 2015

Understanding your visitors and building their trust are two key factors to become successful with affiliate marketing. Today we would like to share top ten tips for making more money from your affiliate website: (more…)

It’s all about fashion – recap zanox Expert Day Fashion in Berlin

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Market Insights, Tips for publishers, July 1st, 2015

Following Performance Marketing Insights Europe, zanox hosted another successful Expert Day Fashion in Berlin. In the name of fashion, more than 150 fashion-focused advertisers, publishers, bloggers and technology providers followed our invitation to Radialsystem V. This former pumping station was the perfect setting for this summer inspired fashion event.

The conference started off with Martin Rieß, Country Manager DACH, who introduced the first zanox Fashion Trendbarometer Summer 2015 for the German market. Following that, industry experts, advertisers and publishers presented the latest news and features for the fashion industry, with some astonishing ideas and outlooks. Multiple networking breaks including a speed networking session made this event very valuable for the participants and gave them the opportunity to initiate new and intensify existing partnerships. The official part closed with an exciting fashion show by Young HTW Fashion Designers – bringing fashion week-feeling to Berlin earlier this year. (more…)

Performance Marketing Insights Europe – another event highlight in Berlin

Posted by Alexandra Lilienthal in Advertiser tips & news, Events, Market Insights, Tips for publishers, July 1st, 2015

Last week was an eventful one for zanox. On Tuesday and Wednesday the leading experts from the performance marketing industry gathered for another successful and inspirational Performance Marketing Insights Europe, while Thursday was all about fashion for the German team at the zanox Expert Day Fashion.

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Performance Marketing Insights Europe saw more than 800 international attendees: advertisers, publishers, networks, agencies and technology providers. As platinum sponsor, zanox was a vital part of this event. Our stand perfectly welcomed our partners and guests and served as a popular meeting point in the afternoon with some refreshments ready. But this was only one part of our activities at this year’s Performance Marketing Insights. Additionally, we had two speaker slots on day one and our CEO, Mark Walters participated on a PerformanceIN round table discussing the European performance landscape.

(more…)