Archive for the Weekly Tips Category:

New Seasonal Opportunity – Singles Day

Posted by sarah.ruzgar in Weekly Tips, October 31st, 2016

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Have you heard of Singles Day? The antithesis of Valentine’s Day, it originated in China as a day for people who are single, and is celebrated on 11th November (11/11), as the ‘ones’ in this date represent singles. From a consumer perspective, it is promoted as a time to treat yourself and purchase items on your wish list.

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In 2009, Chinese e-commerce giant Alibaba began to capitalise on the event by launching a huge marketing campaign for its “Double 11”deals. Singles Day last year generated a record $14.3billion sales in just 24 hours, beating Black Friday and making it the largest online shopping day of the year. Therefore Alibaba is credited with transforming Singles Day from a national celebration of singlehood, to an increasing global shopping event. (more…)

Tips & Tricks – Four Ways Publishers Can Monetise Their Social Media

Posted by sarah.ruzgar in Weekly Tips, October 4th, 2016

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This week Shane Barker, a digital marketing consultant who specialises in influencer marketing, product launches, website conversions and has consulted with Fortune 500 companies, shares four easy ways to monetise your social media channels.

Shane 02More than 2 billion people around the world are actively using social media and the numbers are expected to rise each year. If you think about it, you probably know very few people who aren’t using one form of social media or another. So it’s no surprise that marketers use social media to promote their brands. In addition to sharing your affiliate links on your social channels, find out how you can monetise your social media profiles and embrace this viable revenue stream: (more…)

Tips & Tricks – 10 Dos for Advertiser Programmes

Posted by sarah.ruzgar in Weekly Tips, September 28th, 2016

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At dmexco, our Head of Publisher Sales and Services DACH Denis Waurick hosted his eagerly anticipated work lab ’10 Don’ts for Advertiser Programmes’. It aimed to equip advertisers new to the affiliate channel with a checklist to help them succeed. (more…)

Tips & Tricks – Pokemon Go – How to Use the Latest Crazes for Your Business

Posted by sarah.ruzgar in Weekly Tips, August 23rd, 2016

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Unless you’ve been living under a rock for the last few months, there’s little chance that you haven’t heard of Pokémon Go. Just in case, Pokémon Go is an app that allows you to find and catch Pokémon (pocket monsters) anywhere – whether that be in your home, walking down the street, in your park or even in your office. You may remember the popularity of Pokémon the first time around, when everyone was collecting the cards and catching them on their Game Boys.pokemon-go-logo

As with all crazes, the app seemingly appeared without warning and in the space of a week became one of the biggest apps of all time. Suddenly everyone including your mother and your boss are on the hunt for a Charizard. (Fun fact: on 11th July it surpassed ‘porn’ as the most searched for keyword on Google!)

Whether you’re part of the ‘gotta catch ‘em all’ collective or would rather it disappeared, here’s how you can use the latest crazes for your business. (more…)

Weekly Tips: Four Ways to Use Instagram Stories & Snapchat to Drive Sales

Posted by sarah.ruzgar in Weekly Tips, August 9th, 2016

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Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

The key differences between the two? Instagram Stories is more user-friendly and provides instant access to the stories of the people you follow, making it easier for content creators and brands to share and display stories to their followers. That’s not to say that Snapchat should throw in the towel – one of the app’s most popular features are their humorous filters which can alter the face of the user, make them look more attractive and even swap faces with others. Snapchat is also hugely popular with the teenage demographic, who make up 86% of their user base and may prefer to remain on the more network that has yet to be adopted by their parents. (more…)

Weekly Tips: Sources to Develop Your Online Marketing Knowledge

Posted by sibylle.grenz in Weekly Tips, August 2nd, 2016

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The online marketing sector has grown and developed rapidly in recent years. Most experts in the sector have had to teach themselves but due to its increasing economic impact, universities and schools now have an extensive collection of educational resources. Today, thanks to a rising culture of knowledge sharing, the keen marketer has a number of options to improve their knowledge through blogs, e-books, online courses, podcasts and much more. In this week’s tips, we’ve collated our favourite sources: (more…)

What Affiliate Marketing Tips Do You Want?

Posted by sarah.ruzgar in Weekly Tips, July 27th, 2016

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This week’s tip is simple – if you don’t ask, you don’t get! Which is why we’re offering you the chance to let us know what affiliate marketing tips you want to see on our blog to help enhance your activity.

Since January we’ve shared tips on a range of topics including affiliate, adblocking, content, email and social. The top five most popular posts were:

  1. How to Improve your Email Marketing

  2. How to Get Relevant Traffic to Your Site Part One

  3. 10 Questions to Ask Yourself when Starting a New Publisher Website

  4. Things to Consider When Choosing a Name for Your Website, Part 1

  5. How to deal with Adblock users

(more…)

Weekly tips: How to Maintain High Traffic Quality for an Affiliate Programme

Posted by sibylle.grenz in Advertiser tips & news, Weekly Tips, July 12th, 2016

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Next to good performance, transparency and quality are some of the most commonly named qualities advertisers are looking for in their affiliate programme partners. The affiliate channel offers the opportunity to ensure this, firstly each partner and website are approved individually by the advertiser as only valid sales are paid and secondly the risk of low-quality traffic or click fraud is very low as traffic and sales can be retraced fairly accurately in the programme statistics.

However there are still some things affiliate managers should consider to maintain a high standard of traffic and shut the door on fraudulent or unwanted activities.  (more…)

Weekly Tips: How to Become Successful as a Fashion Blogger

Posted by sibylle.grenz in Weekly Tips, July 6th, 2016

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Our latest fashion expert day in Berlin revealed insights, trends and developments in the online fashion industry in 2016. A key topic was the increasing influence bloggers have on consumer’s buying descions. Last week we shared tips for advertisers on how to successfully form partnerships with influencers, including insights from German fashion blogger Leonie Hanne of ohhcouture.de. This week we’ll share Leonie’s tips on how to become a successful blogger. (more…)

Weekly Tips: Reports Publishers Should Use to Optimise their Activity

Posted by sarah.ruzgar in Weekly Tips, June 28th, 2016

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The zanox marketplace offers an array of useful reports to monitor your activity and analyse your performance, enabling you as a publisher to maximise your commissions.

In this week’s tips, Global Publisher Development Manager Mayra James shares the three most commonly used reports publishers should use:

MayraJames2Performance Reports by time

If you want to identify seasonality trends or high and low peaks throughout the year, this is your go-to report.

Whether it’s to view your performance today, yesterday, for the current month or year, these statistics will give you an overview of the aggregated metrics over the period you chose to analyse.

By using this report to identify your quieter sales periods, you can prepare in advance and make the most out of these low seasons by pushing special promotions or campaigns to engage your audience. (more…)