Imagine setting up a website as a hobby to help your friends and family find the best holiday deals. Then by the following spring your website has caught the attention of national media outlets and within the next 18 months it expands to 140 employees based in 12 countries around the globe. This is what happened with Daniel Krahn and Daniel Marx’s German holiday deals website Urlaubsguru.de. Here they share their story including their most peculiar experience and advice to aspiring entrepreneurs.
Tell us a bit about yourself – how long have you been using affiliate marketing and how did you get started?
In the summer of 2012 we brought the website Urlaubsguru.de to life in Unna, Germany after finding amazing holiday deals time and time again. To start with we put the deals online just to help friends and friends of friends. Then we heard about affiliate marketing and that travel companies were using the channel as an advertiser and decided to immediately link our deals via zanox. It was just two old school friends with a hobby.
When we started, we hoped that one day we’d be able to pay the cost for a banner advertisement. Now we have more than 140 employees and Holidayguru sites in 12 countries. In the past year we have facilitated a 100 million euros worth of holiday sales. (more…)