Archive for the zanox VIP Club Category:

Our new VIP Publisher Red Team Media

Posted by Ines Ackermann in zanox VIP Club, May 25th, 2011

Red Team Media


We are happy to present our new zanox VIP Publisher Red Team Media.

They started five years ago in performance marketing and have been working with zanox almost from the beginning. Apart from their headquarters in Panama they have offices in Buenos Aires, New York and Berlin.

As online marketing veterans, their aim is to generate as much relevant traffic as they can, optimizing the chosen budgets. They also develop content on demand and manage over 200 own sites.zanox VIP Club

More information about the zanox VIP Club and its benefits and services is available on our website.

Our new VIP Publisher mainADV

Posted by Ines Ackermann in Publisher News, zanox VIP Club, March 1st, 2011

mainADV logoWe are proud to introduce our new zanox VIP Publisher mainADV. They have proven a high sales performance and fulfil the strong VIP quality criteria.

mainADV is a worldwide performance-based internet marketing company based in Pescara, central Italy. The company was founded in February 2008 and now operates around the globe towards top clients and networks.

Their traffic sources are paid search campaigns on top search engines, display advertising on their portals and contextual networks, as well as direct e-mail advertising. So far they have set up more than 150 websites in many different languages across more than 40 countries, including industry-specific portals as well as landing pages for campaigns or products.

mainADV has offices in Italy, Spain, India, UK and Chile, but they plan to expand even further to the USA, Hong Kong, Turkey and Poland.

More information about the zanox VIP Club and its exclusive benefits and services is available on our VIP landing page.

Momondo awarded “best flight search” by The Sunday Times

Posted by Valerie Ponell in Publisher News, zanox VIP Club, August 10th, 2010

Congrats to our VIP Publisher Momondo! The Danish flight search engine has just been awarded the “best overall” flight search website by The Sunday Times in a comparison test that included seven of the words largest travel sites. The test will be published in the September 2010 issue of The Sunday Times’ travel supplement. In the test, all travel sites were given points out of ten – and Momondo came top scorer with nine out of ten. “Over multiple searches, Momondo consistently gave the best prices for long haul”, writes the Sunday Times and praises Momondo for “searching more airlines than all the others”.


Our VIP Publisher Momondo is a travel search engine that finds and compares fares from more than 800 websites. Momondo was launched in 2006 and in three years has grown to become one of Denmark’s top websites across all categories, not just travel. The company is also active in the UK, the US, Germany, Spain, France, Italy, Norway, Portugal, Russia, Sweden and Turkey.

Interview with our VIP Publisher Nextperformance

Posted by Valerie Ponell in Publisher News, zanox VIP Club, August 2nd, 2010

Nextperformance is one of our most successful publishers in France – that’s why they have been chosen as one of the few VIP Publishers in our network. Nextperformance has also been labeled as an OSEO innovative company and provides valued-added services – including targeting, retargeting, and social apps – to advertisers and agencies. With 200 active clients, 50 million profiles categorised, 1 billion monthly views and 31 million unique visitors per month, Nextperformance ranks among the five largest advertising networks in France.

Since we believe they are really doing a great and innovative  job, we wanted to introduce you a little more to their business model. That’s why we spoke to Vincent Karachira, co-founder and CEO of Nextperformance about their success, the company strategy and their cooperation with zanox.

Vincent, would you please introduce Nextperformance and its strategy?

Nextperformance offers dynamic targeting and retargeting solutions, more specifically by tracking an internet user’s path and providing this user in real-time with customised content in the form of dynamic banners in the browser window. Our promise is to optimise our clients’ conversion rates on our premium network. To this end, Nextperformance leverages a proprietary adserver and has developed algorithms based on 50 million behavioralized profiles. With a team of 20 people in France, our company is also active in Spain and will soon be in Germany.

How do your solutions operate?

Dynamic retargeting is very simple: when a user leaves a retailer’s website in the Nextperformance network without making any purchase, our algorithm remembers the user’s path and analyses browsed products, and then it searches for affinity products as well as current promotions. The next step consists of finding the user later on while browsing the internet, and displaying customised advertising banners in real time—about previously browsed products or affinity products–which will redirect the user directly to the relevant product pages, thus facilitating conversion.

We also provide targeting solutions which make it possible to deliver advertising banners to those internet users who best match the advertised product or service. With our Next RT (Real Time) solution, we deliver quality volume through CPC or CPA campaigns on 85,000 categorised websites, with the ability to track visitors further downstream and turn them into buyers by getting them back to the initial site.

What are your main objectives?

By multiplying click rates by four and conversion rates by three, or over 300 percent, Nextperformance maximises conversions and highly contributes to ROI. This exposure allows each brand to be better memorized, and each message to be customised, whilst maintaining user data privacy. Nextperformance has built an extensive network, which is one of the two largest networks in France with 31 million unique visitors per month.

Our network’s reach is therefore extremely wide-ranging. Nextperformance’s goal for our clients can be summarised as follows: optimising conversion rates over a premium media network.

What does zanox bring to you?

We have been collaborating with zanox for one year now. We provide our targeting and retargeting solution to their advertisers, adding real value in terms of conversion rate optimisation, and we benefit from zanox’ installed base and expertise as a trusted third party.

We have also developed privileged relationships with zanox due to their international structure. This will enable us to enter the German market soon in close partnership with a leading historical player recognized for its efficiency. We particularly value zanox’s fast delivery capacity. Our contacts are very responsive and provide relevant advice. In addition, the zanox interface allows us to control our operations easily.

After only two years of activity, we are proud of having been labeled as zanox VIP Publisher, which reflects the high performance of our solutions and rewards our capacity to innovate.

Visiting our VIP Publisher advanced STORE

Posted by Valerie Ponell in Publisher News, zanox Application Store, zanox VIP Club, April 22nd, 2010

We thought it would be a great idea to give you some insights into how our most successful publishers work. So we visited our VIP Publisher advanced STORE in their Berlin headquarters. The result is a great video in homestory style: CEO Marc Majewski shows us how his team works, indroduces the application ad4mat for publishers and advertisers and talks about being a successful publisher. Enjoy watching!

Our next VIP Publisher: Momondo

Posted by Ines Ackermann in Publisher News, zanox VIP Club, February 4th, 2010

momondo.comWe are very happy to welcome another VIP publisher to our zanox VIP Club: Momondo, based in Copenhagen. Congratulations!

They operate a travel site that searches flights, hotels and cars. No other flight search engine searches as many websites as Momondo. Pia Vemmelund, Momondo’s Commercial Manager, was so kind to answer a couple of questions:

What do you like about zanox?

Pia Vemmelund: “We like the technology zanox uses which makes the implementation easy, and we like to see all programs available without having to sort by country. Global account managers are really important for us and zanox fulfill this role brilliantly.”

What do you expect from the zanox VIP Club?

Pia Vemmelund: “We expect attention and proactive behaviour from the zanox team, good deals and focus on the tracking/performance. We expect zanox to understand our product and needs and to be able to connect us to good advertisers to whom we can build a long term relation.”

What are your plans for the future?

Pia Vemmelund: “Continue the growth mainly in Europa and US for flights. We have been recommended as the widest and fastest search for flight and we’ll protect that position.”

More information about the zanox VIP Club and its exclusive benefits and services is available on our VIP landing page.

New zanox VIP publishers: cayada and redvertisment

Posted by Ines Ackermann in Publisher News, zanox VIP Club, December 10th, 2009

We are proud to welcome two new VIP publishers to our VIP Club: cayada and redvertisment. Both fulfil the strong quality criteria for VIP publishers and will now profit from our exclusive premium services and benefits of the VIP Club. Congratulations to both of them!

cayadacayada’s central competence is to provide professional advertising solutions for the new media sector. cayada develops and implements effective online strategies and marketing concepts with high sales conversions. They have been working with zanox for several years now.

You can read more about their development, achievements, and future plans in the success story of their shopping search portal Cheap-Charlie.com.

Our second new VIP Publisher is redvertisment. They sell ad space of large websites on revenue-sharing basis or CPM as a traffic broker. Through performance-based compensation, advertisers working with redvertisment are able to analyse actual campaign performance measured by their coverage. Redvertisment offer advertisers a platform to achieve very different goals of campaigns – whether branding, increase of revenues, or generating new customers – using a single, highly optimised postview ad-serving system.

More information about the zanox VIP Club is available on our VIP landing page.

Five new “VIP welcome” programmes at one go: GameDuell

Posted by Ines Ackermann in zanox VIP Club, November 5th, 2009

GameDuell

We are proud to introduce five new ‘VIP welcome’ partner programmes at one go: all GameDuell partner programmes running with zanox (GameDuell DE, ES, DK, SE, NL) have been approved for the ‘VIP welcome’ status. GameDuell is one of Europe’s leading games communities with 10 million registered users.

‘VIP welcome’ programmes fulfill high quality criteria and offer certain benefits for zanox publishers. We asked Sebastian Timm (GameDuell), which particular advantages publishers will get from working with GameDuell as a ‘VIP welcome’ advertiser:

Sebastian Timm: “GameDuell publishers profit from our partner programme in a range of ways:

  • We strive to structure our partner programme in a way that is as attractive as possible to as many publishers as possible. For this reason, we offer our publishers the possibility to advertise us with pop ups, layers or via cashback. In addition, we are GAP enabled and also offer post-view tracking.

  • We are particularly proud of our advertising materials. As part of our partner programme, we have a large amount of regularly updated advertising materials which also include our so-called mini games. These are interactive advertising materials with content characters which have displayed above average conversion rates. We are able to offer the perfect mini game for almost all sites, whether a gaming site, sport site or dating site, due to the large range of mini games which we have on offer.

  • Furthermore, offering our publishers personal assistance is very important to us in order to create a win-win situation for all parties. We, of course, consider individual and quick responses a must.

  • We ensure our VIP publishers that all leads and sales will be confirmed and that all sales completed by the VIP publisher will already be approved after three days.”

VIP welcome LogoApart from the advantages for publishers, what does GameDuell regard as main benefits for themselves from being a ‘VIP welcome’ advertiser?

Sebastian Timm: “The developments in online marketing reflect the increasing importance of performance marketing. As a consequence, more and more companies have turned to affiliate marketing which means that it is not always easy for publishers to find the correct partner programme. Being a ‘VIP welcome’ advertiser is a great honour for us and allows us to show that we can meet the highest quality standards and that we are able to offer the publishers an attractive partner programme. The interest generated from the status will hopefully result in more publishers finding their way to us.
In addition, we are, of course, interested in attracting high quality publishers to our programme. The zanox VIP Club fills the required gaps due to the incorporation of VIP welcome advertisers and VIP publishers which I am particularly pleased about.”

Speaking about the zanox VIP Club in general, what does GameDuell think about it?

Sebastian Timm: “Affiliate Marketing is a market which is complex and also shows a high amount of flexibility in terms of professionalism. The zanox VIP Club rewards all market participants who constantly deliver quality and fulfill a variety of standards. This further emphasises the professionalisation of the market displayed by the zanox VIP Club.”

More information about the zanox VIP Club including an overview of all ‘VIP welcome’ programmes and their benefits for publishers are available on our VIP landing page.

Introducing our next “VIP welcome” advertiser: herrenausstatter.de

Posted by Ines Ackermann in zanox company, zanox VIP Club, July 8th, 2009

logo_herrenausstatter

Most of our publishers already received the great news about our next “VIP welcome” advertiser herrenausstatter.de. Their partner programme is now marked with the VIP welcome logo within our network: VIP welcome programme

We talked to Christoph Hofmann, member of the board and responsible for Marketing and Sales at the DePauli AG, about the zanox VIP club:

What was your motivation to apply as a VIP welcome Advertiser?

Christoph Hofmann: “When we first were told about the possibility of being a part of the zanox VIP Club by our Affiliate Marketing agency explido WebMarketing, we were directly convinced by this idea. We are confident about this opportunity to boost our Affiliate Programme by working together with new Top-Publishers and the included advertising efforts.”

What do you think are your main advantages as a VIP welcome Advertiser?

Christoph Hofmann: “One of our main advantages is the cooperation with new high-performance Affiliates. In consequence of a couple of promotion activities by zanox we also reach a higher state of perception within the network helping us establishing many other promising co-operations.”

As a VIP welcome Advertiser, what advantages do the publishers get when they cooperate with you?

Christoph Hofmann: “Promoting herrenausstatter.de implies taking benefit from the high conversion rates of one of Germany’s top online fashion stores. We offer only the newest collections of over 100 leading fashion brands, such as BOGNER, Strellson, Tommy Hilfiger, René Lezard, Calvin Klein, Levi’s and many more. Furthermore we provide customer benefits like free shipping and a 30 day cash back guarantee.”

Is there any other message you would like to give to our publishers?

Christoph Hofmann: “First I want to thank our Publishers for their great support so far. Although we are trying best to give you sale-increasing advertising material, attractive commissions and good technical support – there is always something left to improve. So do not hesitate calling our Affiliate Managers at explido WebMarketing to tell them your wishes or ideas.”

The zanox partner programme herrenausstatter.de is managed by the agency explido WebMarketing. Michael Gemeiner from explido about the zanox VIP club:

As an agency, do you think the VIP Club is a good way to enhance the relationship between advertisers and publishers?

Michael Gemeiner: “A good relationship between advertisers and publishers is one of our main goals in our daily work. The zanox VIP Club offers publishers some really good additional features like a faster payout, no cancellations of sales and commissions. On the other hand advertisers get new co-operations with high performance publishers, so there is a win-win-situation for both sides.”

More information about the zanox VIP Club and “VIP welcome” advertisers are available on the VIP Club landing page and in our Official Blog.

Our first “VIP welcome” Advertisers

Posted by Ines Ackermann in zanox company, zanox VIP Club, June 23rd, 2009

After the launch of our VIP Club we are very proud to announce the first zanox “VIP welcome” advertisers discount24 and Jamba, a brand of von Fox Mobile Distribution, with their German partner programme www.jamba.de.

These partner programmes fulfill high quality criteria – that is why they received the status “VIP welcome” and will be highlighted with a logo within our network. You can find the logo in the programme information next to the zanox AdRank: VIP welcome programme

We talked to discount24 and Jamba about their motivation to become a zanox “VIP welcome” advertiser, and how publishers can benefit from working with them:

discount24


Nicolas Borsum, Head of Online Marketing at discount24 GmbH & Co. KG:


What were your first thoughts when you heard about zanox VIP Club?

Nicolas Borsum: “We see the VIP programme as a good opportunity to realize the co-operation with strong and high-quality partners, and to emphasize our quality demands for our programme.”

What was your motivation to apply as a VIP welcome Advertiser?
Nicolas Borsum: “Getting in contact with Key Publishers for our business model to enable a sustainable co-operation in the long run. Through the VIP status discount24 intends to increase the attractiveness of the programme for Publishers. Assuming that the VIP co-operation allows long-term partnerships, publishers can invest more time in the development of the programme without taking any risks.”

How do you profit from being a VIP welcome Advertiser? What are your benefits?
Nicolas Borsum: “We consider it to be an advantage for publishers as well as for us. In the provision model as well as with technical guidelines both sides obtain a basis to ensure good results. We expect more exclusive applications through the VIP Publishers and therefore increasing sales for both sides.”

What are the advantages for Publishers co-operating with you as a VIP welcome Advertiser?
Nicolas Borsum: “We co-operate closely with the VIP Publishers and respond to their needs concerning advertising material, product data, coupons etc. Our goal is to achieve the highest conversion rates possible for our publishers. The general conditions should enable prosperous collaboration for all parties involved.”

Jamba


Janine Jansen, Affiliate Marketing Manager for the brand Jamba at Fox Mobile Distribution
:


What were your first thoughts when you heard about zanox VIP Club?

Janine Jansen: “My first thought was: We should be part of that! We were immediately convinced of the idea of zanox VIP Club, which provides its members with attractive programmes including above-average features. Nowadays, it becomes more and more difficult to distinguish oneself from the mainstream of other partner programmes and to compete for the best publishers. The zanox VIP Club opens up new opportunities for us.”

What was your motivation to apply as a VIP welcome Advertiser?
Janine Jansen: “In the context of our longtime international partnership with zanox we established a high quality affiliate programme over the years. It is a very particular honour to receive a VIP status for the partner programme of www.jamba.de from such a qualified partner. We thereby extend our already close partnership and at the same time achieve a higher visibility and appeal for our brand Jamba within the zanox network.”

How do you profit from being a VIP welcome Advertiser? What are your benefits?
Janine Jansen: “As a VIP welcome Advertiser we have the opportunity to extend our group of competent, professional and reliable publishers and thus reach even more partners. In this way, we can achieve a continuous increase of our conversions as well as a higher sales volume for all parties involved in the Jamba partner programme. The status of being a VIP welcome Advertiser results in stronger communication of our programme within the network and enables us to establish further close and successful co-operations.”

What are the advantages for publishers co-operating with you as a VIP welcome Advertiser?

Janine Jansen: “Promoting Jamba means to benefit from the high conversion rates of a strong brand. To achieve the greatest possible success we therefore provide our publishers with innovative conversion-increasing  advertising material. Additionally, we are constantly working on the improvement of our technical features.With the generator „Smart CO-IN“ publishers can easily create and integrate our contextual advertising material.
Furthermore, we offer very attractive premium conditions to our high-performing affiliates. The personal and individual support of our affiliates as well as their views are very important to us. Only together we can build our programme as attractive as possible. As a matter of course we ensure a fast approval of applications, real-time sales confirmation and also enhanced policies for traffic, tracking and SEM.”

More information about the zanox VIP Club can be found on our VIP Club Landing Page.