Official Blog

We are proud to introduce five new ‘VIP welcome’ partner programmes at one go: all GameDuell partner programmes running with zanox (GameDuell DE, ES, DK, SE, NL) have been approved for the ‘VIP welcome’ status. GameDuell is one of Europe’s leading games communities with 10 million registered users.

‘VIP welcome’ programmes fulfill high quality criteria and offer certain benefits for zanox publishers. We asked Sebastian Timm (GameDuell), which particular advantages publishers will get from working with GameDuell as a ‘VIP welcome’ advertiser:

Sebastian Timm: “GameDuell publishers profit from our partner programme in a range of ways:

• We strive to structure our partner programme in a way that is as attractive as possible to as many publishers as possible. For this reason, we offer our publishers the possibility to advertise us with pop ups, layers or via cashback. In addition, we are GAP enabled and also offer post-view tracking.


• We are particularly proud of our advertising materials. As part of our partner programme, we have a large amount of regularly updated advertising materials which also include our so-called mini games. These are interactive advertising materials with content characters which have displayed above average conversion rates. We are able to offer the perfect mini game for almost all sites, whether a gaming site, sport site or dating site, due to the large range of mini games which we have on offer.


• Furthermore, offering our publishers personal assistance is very important to us in order to create a win-win situation for all parties. We, of course, consider individual and quick responses a must.


• We ensure our VIP publishers that all leads and sales will be confirmed and that all sales completed by the VIP publisher will already be approved after three days.”

Apart from the advantages for publishers, what does GameDuell regard as main benefits for themselves from being a ‘VIP welcome’ advertiser?

Sebastian Timm: “The developments in online marketing reflect the increasing importance of performance marketing. As a consequence, more and more companies have turned to affiliate marketing which means that it is not always easy for publishers to find the correct partner programme. Being a ‘VIP welcome’ advertiser is a great honour for us and allows us to show that we can meet the highest quality standards and that we are able to offer the publishers an attractive partner programme. The interest generated from the status will hopefully result in more publishers finding their way to us.
In addition, we are, of course, interested in attracting high quality publishers to our programme. The zanox VIP Club fills the required gaps due to the incorporation of VIP welcome advertisers and VIP publishers which I am particularly pleased about.”

Speaking about the zanox VIP Club in general, what does GameDuell think about it?

Sebastian Timm: “Affiliate Marketing is a market which is complex and also shows a high amount of flexibility in terms of professionalism. The zanox VIP Club rewards all market participants who constantly deliver quality and fulfill a variety of standards. This further emphasises the professionalisation of the market displayed by the zanox VIP Club.”

More information about the zanox VIP Club including an overview of all ‘VIP welcome’ programmes and their benefits for publishers are available on our VIP landing page.

Most of our publishers already received the great news about our next “VIP welcome” advertiser herrenausstatter.de. Their partner programme is now marked with the VIP welcome logo within our network:

We talked to Christoph Hofmann, member of the board and responsible for Marketing and Sales at the DePauli AG, about the zanox VIP club:

What was your motivation to apply as a VIP welcome Advertiser?

Christoph Hofmann: “When we first were told about the possibility of being a part of the zanox VIP Club by our Affiliate Marketing agency explido WebMarketing, we were directly convinced by this idea. We are confident about this opportunity to boost our Affiliate Programme by working together with new Top-Publishers and the included advertising efforts.”

What do you think are your main advantages as a VIP welcome Advertiser?

Christoph Hofmann: “One of our main advantages is the cooperation with new high-performance Affiliates. In consequence of a couple of promotion activities by zanox we also reach a higher state of perception within the network helping us establishing many other promising co-operations.”

As a VIP welcome Advertiser, what advantages do the publishers get when they cooperate with you?

Christoph Hofmann: “Promoting herrenausstatter.de implies taking benefit from the high conversion rates of one of Germany’s top online fashion stores. We offer only the newest collections of over 100 leading fashion brands, such as BOGNER, Strellson, Tommy Hilfiger, René Lezard, Calvin Klein, Levi’s and many more. Furthermore we provide customer benefits like free shipping and a 30 day cash back guarantee.”

Is there any other message you would like to give to our publishers?

Christoph Hofmann: “First I want to thank our Publishers for their great support so far. Although we are trying best to give you sale-increasing advertising material, attractive commissions and good technical support – there is always something left to improve. So do not hesitate calling our Affiliate Managers at explido WebMarketing to tell them your wishes or ideas.”

The zanox partner programme herrenausstatter.de is managed by the agency explido WebMarketing. Michael Gemeiner from explido about the zanox VIP club:

As an agency, do you think the VIP Club is a good way to enhance the relationship between advertisers and publishers?

Michael Gemeiner: “A good relationship between advertisers and publishers is one of our main goals in our daily work. The zanox VIP Club offers publishers some really good additional features like a faster payout, no cancellations of sales and commissions. On the other hand advertisers get new co-operations with high performance publishers, so there is a win-win-situation for both sides.”

More information about the zanox VIP Club and “VIP welcome” advertisers are available on the VIP Club landing page and in our Official Blog.

After the launch of our VIP Club we are very proud to announce the first zanox “VIP welcome” advertisers discount24 and Jamba, a brand of von Fox Mobile Distribution, with their German partner programme www.jamba.de.

These partner programmes fulfill high quality criteria – that is why they received the status “VIP welcome” and will be highlighted with a logo within our network. You can find the logo in the programme information next to the zanox AdRank:

We talked to discount24 and Jamba about their motivation to become a zanox “VIP welcome” advertiser, and how publishers can benefit from working with them:

Nicolas Borsum, Head of Online Marketing at discount24 GmbH & Co. KG:

What were your first thoughts when you heard about zanox VIP Club?
Nicolas Borsum: “We see the VIP programme as a good opportunity to realize the co-operation with strong and high-quality partners, and to emphasize our quality demands for our programme.”

What was your motivation to apply as a VIP welcome Advertiser?
Nicolas Borsum: “Getting in contact with Key Publishers for our business model to enable a sustainable co-operation in the long run. Through the VIP status discount24 intends to increase the attractiveness of the programme for Publishers. Assuming that the VIP co-operation allows long-term partnerships, publishers can invest more time in the development of the programme without taking any risks.”

How do you profit from being a VIP welcome Advertiser? What are your benefits?
Nicolas Borsum: “We consider it to be an advantage for publishers as well as for us. In the provision model as well as with technical guidelines both sides obtain a basis to ensure good results. We expect more exclusive applications through the VIP Publishers and therefore increasing sales for both sides.”

What are the advantages for Publishers co-operating with you as a VIP welcome Advertiser?
Nicolas Borsum: “We co-operate closely with the VIP Publishers and respond to their needs concerning advertising material, product data, coupons etc. Our goal is to achieve the highest conversion rates possible for our publishers. The general conditions should enable prosperous collaboration for all parties involved.”

Janine Jansen, Affiliate Marketing Manager for the brand Jamba at Fox Mobile Distribution:

What were your first thoughts when you heard about zanox VIP Club?
Janine Jansen: “My first thought was: We should be part of that! We were immediately convinced of the idea of zanox VIP Club, which provides its members with attractive programmes including above-average features. Nowadays, it becomes more and more difficult to distinguish oneself from the mainstream of other partner programmes and to compete for the best publishers. The zanox VIP Club opens up new opportunities for us.”

What was your motivation to apply as a VIP welcome Advertiser?
Janine Jansen: “In the context of our longtime international partnership with zanox we established a high quality affiliate programme over the years. It is a very particular honour to receive a VIP status for the partner programme of www.jamba.de from such a qualified partner. We thereby extend our already close partnership and at the same time achieve a higher visibility and appeal for our brand Jamba within the zanox network.”

How do you profit from being a VIP welcome Advertiser? What are your benefits?
Janine Jansen: “As a VIP welcome Advertiser we have the opportunity to extend our group of competent, professional and reliable publishers and thus reach even more partners. In this way, we can achieve a continuous increase of our conversions as well as a higher sales volume for all parties involved in the Jamba partner programme. The status of being a VIP welcome Advertiser results in stronger communication of our programme within the network and enables us to establish further close and successful co-operations.”

What are the advantages for publishers co-operating with you as a VIP welcome Advertiser?

Janine Jansen: “Promoting Jamba means to benefit from the high conversion rates of a strong brand. To achieve the greatest possible success we therefore provide our publishers with innovative conversion-increasing  advertising material. Additionally, we are constantly working on the improvement of our technical features.With the generator „Smart CO-IN“ publishers can easily create and integrate our contextual advertising material.
Furthermore, we offer very attractive premium conditions to our high-performing affiliates. The personal and individual support of our affiliates as well as their views are very important to us. Only together we can build our programme as attractive as possible. As a matter of course we ensure a fast approval of applications, real-time sales confirmation and also enhanced policies for traffic, tracking and SEM.”

More information about the zanox VIP Club can be found on our VIP Club Landing Page.

An exclusive club for our Very Important Partners: We are thrilled to announce the launch of the zanox VIP Club today!  The zanox VIP Club is an exclusive programme for the highest-profile publishers in our network. It’s been designed for our top-performing, professional publishers and offers even better opportunities for your revenue growth and transparent, exclusive partnerships.

Our zanox VIP Publishers will exclusively receive attractive benefits from selected advertisers, such as the automatic approval of programme applications, a short-term approval for leads and sales or a guaranteed confirmation rate. In order to be selected as a VIP, publishers have to fulfil strong quality criteria, which you can have a look at in detail here.

Indeed we put very high-level standards and strong quality criteria on our zanox VIP Club – which is because we want to enhance the level of transparency for all partners within our network even more. We believe that this will take the quality of our network to a new dimension, which is yet unique within the industry!

You might spot the new zanox VIP Club logo at some place in our user interface now, which is a mark of distinction for our zanox VIP Publishers. But it’s not only our publishers who can join the zanox VIP Club – our advertisers are invited to apply as a “VIP welcome” advertiser in order to be sure of cooperating only with the most profitable, reputable and highest-quality publishers within the network.

For more information on the zanox VIP Club, check out our VIP landing page and the VIP Club Q&A on the zanox Wiki. Hope to welcome some of you soon too in the zanox VIP Club!