Whitepaper: Four Reasons Affiliates Will Conquer Black Friday 2016

Posted by sarah.ruzgar in Market Insights , November 11th, 2016

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Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.

Our Strategy Team has analysed data across The zanox Group to put together a whitepaper considering four things we’ve learned about Black Friday and why affiliates are well placed to succeed in 2016.

Download the whitepaper here.

What are your plans to maximise Black Friday 2016? Let us know in the comments.

New Seasonal Opportunity – Singles Day

Posted by sarah.ruzgar in Weekly Tips , October 31st, 2016

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Have you heard of Singles Day? The antithesis of Valentine’s Day, it originated in China as a day for people who are single, and is celebrated on 11th November (11/11), as the ‘ones’ in this date represent singles. From a consumer perspective, it is promoted as a time to treat yourself and purchase items on your wish list.

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In 2009, Chinese e-commerce giant Alibaba began to capitalise on the event by launching a huge marketing campaign for its “Double 11”deals. Singles Day last year generated a record $14.3billion sales in just 24 hours, beating Black Friday and making it the largest online shopping day of the year. Therefore Alibaba is credited with transforming Singles Day from a national celebration of singlehood, to an increasing global shopping event. Read the rest of this entry »

The zanox Berlin Valley Experience 2016

Posted by sarah.ruzgar in Events , October 24th, 2016

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On Thursday 20th October zanox hosted the winning publishers from our summer rally, providing an unforgettable day by treating them to highlights of Berlin’s tech scene.

A diverse range of publishers joined us, from large companies to one-man bands, across a range of verticals and business models, from all over the world including the Netherlands, Brazil, Poland, Italy and Stockholm. Read the rest of this entry »

zanox Global News Roundup September

Posted by sarah.ruzgar in General News , October 11th, 2016

Welcome to zanox’ Global News Round-up, here you can catch up on last month’s news and events highlights from the territories across our network.

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SE expert day

On 1st September, our Nordics team brought together over 150 fashion and retail professionals to the beautiful Operaterrassen in the heart of Stockholm for their Expert Day.

Valuable industry insights were shared by Country Manager Tim Lomborg, Panagora.se, Zalando and ad4mat. Global Project Manager Florian Wallner also took to the stage to share insights from our customer journey reports. Read the recap here and watch a video of the event here.

Read the rest of this entry »

Interview: Canon launches five EU programmes exclusively across the zanox Group

Posted by sarah.ruzgar in Interviews , October 6th, 2016

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In order to ramp up their online store promotion, multinational imaging giant Canon has launched five affiliate programmes exclusively in the UK, Netherlands, France, Germany and Italy with zanox and Affiliate Window.

We interviewed Canon’s Director of E-Commerce, John Donnellan to find out what makes the brand stand out from their competitors, the publisher types they wish to partner with and the benefits of the programme for publishers. Read the rest of this entry »

Tips & Tricks – Four Ways Publishers Can Monetise Their Social Media

Posted by sarah.ruzgar in Weekly Tips , October 4th, 2016

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This week Shane Barker, a digital marketing consultant who specialises in influencer marketing, product launches, website conversions and has consulted with Fortune 500 companies, shares four easy ways to monetise your social media channels.

Shane 02More than 2 billion people around the world are actively using social media and the numbers are expected to rise each year. If you think about it, you probably know very few people who aren’t using one form of social media or another. So it’s no surprise that marketers use social media to promote their brands. In addition to sharing your affiliate links on your social channels, find out how you can monetise your social media profiles and embrace this viable revenue stream: Read the rest of this entry »

Tips & Tricks – 10 Dos for Advertiser Programmes

Posted by sarah.ruzgar in Weekly Tips , September 28th, 2016

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At dmexco, our Head of Publisher Sales and Services DACH Denis Waurick hosted his eagerly anticipated work lab ’10 Don’ts for Advertiser Programmes’. It aimed to equip advertisers new to the affiliate channel with a checklist to help them succeed. Read the rest of this entry »

dmexco 2016 – Our Highlights

Posted by sarah.ruzgar in Events , September 20th, 2016

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As one of Europe’s largest digital marketing conferences, chances are that you were one of the 55,000 attendees at dmexco last week.

dmexco has become increasing international, which is why we took the opportunity to showcase who we partner with across the globe, with our very own globe. Each rotation highlighted our key advertisers and publishers in each of the 11 cities we operate from. Sadly we couldn’t bring it back to our office but you can watch a video of it here. At times there were over 120 people at our booth, and we had a great time catching up with our partners. Read the rest of this entry »

[Webinar] Taking Your Affiliate Programme Global

Posted by sarah.ruzgar in Events , September 16th, 2016

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Taking an affiliate programme global isn’t simply a matter of replicating existing practises in a new country. There are plenty of cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account.

On Wednesday 21st September at 4pm CET, join Kevin Edwards, Global Client Strategy Director at Affiliate Window and Robert Glazer, Managing Director of Acceleration Partners for their webinar ‘Going East & Going West: Taking Your Affiliate Programme Global, where they will share best practises for expanding your affiliate programme into European and US markets. Read the rest of this entry »

Publisher Survey – Help Us Improve Our Service with Your Feedback

Posted by sarah.ruzgar in General News , September 13th, 2016

PublisherSurvey

As a global affiliate network with over 100,000 active publishers, it’s important to us that we provide the best possible service we can to help you grow as a publisher.

Now we want your feedback on what you think of our service, and how we can improve.

Our short survey is just six questions and takes no longer than five minutes to complete. Your input is important to us, and will help us to ensure that we can offer you the service and tools you need.

Complete the survey in your language here:

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Deutsch

 

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Français

 

zx-spain-flagEspañol

 

zx-italy-flagItaliano

 

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Svenska (Engelska)

 

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We look forward to receiving your feedback.