Official Blog

The a4uexpo in Amsterdam has just kicked-off! It’s one of the most promising European conferences on Affiliate Marketing, which we support as a Silver Sponsor. The educational and networking event takes place on 28 and 29 April at the RAI Congress Centre in Amsterdam and we are there with an international team! If you want to stop by, you can find us at booth #19.

Denis Maibaum, our Global Product Manager, will hold a session on “Innovative AdMedia Design with Google Gadgets” on day 2, 29 April, 9:30 to 10:30, in room B-B1. His session will inspire advertisers, agencies and affiliates to create better and more creative admedia using innovative technology and new concepts. You will learn how to generate global traffic with Google’s new ad format Gadget Ads, and be presented a wide number of live examples, best-practise gadgets we exclusively created for Fleurop and some interesting business models for affiliates.

Also, Robert Schneider, our Head of Global Publisher Sales, will join Shopzilla for the panel “XML and Data Feeds – Standardisation and Implemtation for Success” on day 1, 28 April, 16:30 to 17:30 in room  C–D. In this session you will learn how affiliates are using feeds in affiliate marketing and what you must do as a merchant to construct your feeds in a standardised way that makes them attractive. You’ll also learn how you, as an affiliate, can use the raw data to construct value, add websites, widgets and applications.

Looking forward to seeing many of you in Amsterdam!

UPDATE: For all of you who didn’t have a chance to attend Robert’s and Denis’s sessions, we are happy to provide you with the presentations both of them they held during the event. Here is Robert’s presentation on XML and Data Feeds:

And here is Denis’s presentation on Innovative Gadget Design – enjoy!

We are more than happy to announce that we’ll support the most promising European conference for Affiliate Marketing in 2009: the a4uexpo Europe. The educational and networking event will take place on 28 and 29 April at the RAI Congress Centre in Amsterdam and we’ll be there with an international team! We are very much looking forward to a conference agenda with more than 50 industry experts, workshops, panels and Q&A sessions. Of course you can also meet us at the a4uexpo Exhibition, which is an essential part of the event. We will keep you up-to-date on our agenda for Amsterdam and hope to see you there!