zanox Official Blog » IAB http://blog.zanox.com/en/zanox Inside the mind of the global alliance Fri, 20 Nov 2009 23:21:03 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Networking at the IAB Forum 2008 http://blog.zanox.com/en/zanox/2008/11/19/networking-at-the-iab-forum-2008/ http://blog.zanox.com/en/zanox/2008/11/19/networking-at-the-iab-forum-2008/#comments Wed, 19 Nov 2008 10:34:23 +0000 Michele Marzan http://blog.zanox.com/en/zanox/?p=331 It’s all about interactive communication: The IAB Forum, organised by the Interactive Advertising Bureau Italy, took place in Milan in its sixth edition. It demonstrated once more that online advertising is essential for almost all companies, and is able to serve as a business accelerator.

zanox, as a traditional exhibitor, has noticed a special spirit this year – with many merchants and publishers knowing exactly what they want and looking for collaborations. After two days and countless meetings with our partners – some of which included a beer or two – we collected more than 450 business cards and distributed more than 800 of our own.

We were really enthusiastic about being part of the IAB Forum 2008 and look forward to the upcoming zanox events. And for everybody who missed the chance to drop by our bright 30 square meter stand in our traditional colours black and orange, we took some nice pics of the IAB Forum 2008. Enjoy!

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