Smartphone overtakes tablet for mobile sales, now accounts for 1 in 6 sales
Judging by our latest mobile performance barometer, a lot can change in six months. Between January and June 2016, transactions generated globally via mobile hit the 30% mark for the first time on our network. What’s more, smartphone overtook tablet mobile sales share for the first time and now counts for 1 in 6 sales for the zanox Group.
These milestones demonstrate that consumers feel more empowered than ever to shop on mobile devices, which can be attributed to a number of factors: better mobile internet connections, technological advancements and optimisation of the user experience on mobile by retailers. (more…)