Official Blog

Our French team is back from two exciting days on the 4th E-Marketing Convention in Paris! The E-Marketing Convention has become a successful, annual rendez-vous for our French team: Their days were once again full of meetings, networking and sharing ideas. There were nearly 12.000 visitors, mixing and mingling  with the main players of the French e-Commerce sector, discovering emerging trends and best practices of the digital marketing performance. The tradeshow consisted of a conference and a networking part, to push an open exchange between all professional of the online marketing scene.

The French zanox team also had the pleasure to lead a conference about the new channels of affiliate marketing. This year’s edition of the E-Marketing Convention was also the opportunity for our colleagues to participate in the E-Marketing Awards, which reward the best innovations in the field of digital marketing every year. Our French Country Manager Guillaume Gelis handed over a prize of  the “Best Loyalty Strategy” to the Agency Quartier d’Eté, which created an international loyalty club by setting up a social network of customers for the Beneteau project called “Between Us”:

© Verrier/Sunlight Image E-marketing Awards 2010

This week, the second edition of the French Cybermonday event took place in Paris. Cybermonday has been one of the most successful internet events in the US for more than ten years. For one week, and on a website created just for the occasion, the big players of e-commerce offer exclusive Christmas deals to French consumers. It goes without saying that this kind of event always comes with a great party! Our French zanox team, as an official Cybermonday partner,  invited partners, friends and family to the official party at the famous L’ARC club in Paris to take fun pictures with Santa Claus, Mrs. Claus and their lovely elves. They had loads of fun as you can see from the pics below – enjoy!

zanox France took part in one of the most important French tradeshows this week – as a silver sponsor and speaker: The Forum E-Marketing, which took place on January 27 and 28 at the Palais des Congrès in Paris. Hundreds of experts were present to fill all the expectations of the 15.000 visitors on digital marketing, during two days of meetings and exchanges. With 200 exhibitors, 200 free conferences and eight training sessions, the Forum E-Marketing was a great opportunity for zanox France to show its own expertise: Especially the conference “Affiliation: an anti-crisis weapon”, co-animated by Guillaume Gélis and Nicolas Nauche, was a huge success for us. And for those of you who missed the conference, you can read a brief recap here (in French).