Most of our publishers already received the great news about our next “VIP welcome” advertiser herrenausstatter.de. Their partner programme is now marked with the VIP welcome logo within our network:

We talked to Christoph Hofmann, member of the board and responsible for Marketing and Sales at the DePauli AG, about the zanox VIP club:

What was your motivation to apply as a VIP welcome Advertiser?

Christoph Hofmann: “When we first were told about the possibility of being a part of the zanox VIP Club by our Affiliate Marketing agency explido WebMarketing, we were directly convinced by this idea. We are confident about this opportunity to boost our Affiliate Programme by working together with new Top-Publishers and the included advertising efforts.”

What do you think are your main advantages as a VIP welcome Advertiser?

Christoph Hofmann: “One of our main advantages is the cooperation with new high-performance Affiliates. In consequence of a couple of promotion activities by zanox we also reach a higher state of perception within the network helping us establishing many other promising co-operations.”

As a VIP welcome Advertiser, what advantages do the publishers get when they cooperate with you?

Christoph Hofmann: “Promoting herrenausstatter.de implies taking benefit from the high conversion rates of one of Germany’s top online fashion stores. We offer only the newest collections of over 100 leading fashion brands, such as BOGNER, Strellson, Tommy Hilfiger, René Lezard, Calvin Klein, Levi’s and many more. Furthermore we provide customer benefits like free shipping and a 30 day cash back guarantee.”

Is there any other message you would like to give to our publishers?

Christoph Hofmann: “First I want to thank our Publishers for their great support so far. Although we are trying best to give you sale-increasing advertising material, attractive commissions and good technical support – there is always something left to improve. So do not hesitate calling our Affiliate Managers at explido WebMarketing to tell them your wishes or ideas.”

The zanox partner programme herrenausstatter.de is managed by the agency explido WebMarketing. Michael Gemeiner from explido about the zanox VIP club:

As an agency, do you think the VIP Club is a good way to enhance the relationship between advertisers and publishers?

Michael Gemeiner: “A good relationship between advertisers and publishers is one of our main goals in our daily work. The zanox VIP Club offers publishers some really good additional features like a faster payout, no cancellations of sales and commissions. On the other hand advertisers get new co-operations with high performance publishers, so there is a win-win-situation for both sides.”

More information about the zanox VIP Club and “VIP welcome” advertisers are available on the VIP Club landing page and in our Official Blog.

Our zanox VIP Publishers will exclusively receive attractive benefits from selected advertisers, such as the automatic approval of programme applications, a short-term approval for leads and sales or a guaranteed confirmation rate. In order to be selected as a VIP, publishers have to fulfil strong quality criteria, which you can have a look at in detail here.

Indeed we put very high-level standards and strong quality criteria on our zanox VIP Club – which is because we want to enhance the level of transparency for all partners within our network even more. We believe that this will take the quality of our network to a new dimension, which is yet unique within the industry!

You might spot the new zanox VIP Club logo at some place in our user interface now, which is a mark of distinction for our zanox VIP Publishers. But it’s not only our publishers who can join the zanox VIP Club – our advertisers are invited to apply as a “VIP welcome” advertiser in order to be sure of cooperating only with the most profitable, reputable and highest-quality publishers within the network.

For more information on the zanox VIP Club, check out our VIP landing page and the VIP Club Q&A on the zanox Wiki. Hope to welcome some of you soon too in the zanox VIP Club!