Official Blog

We are proud to introduce five new ‘VIP welcome’ partner programmes at one go: all GameDuell partner programmes running with zanox (GameDuell DE, ES, DK, SE, NL) have been approved for the ‘VIP welcome’ status. GameDuell is one of Europe’s leading games communities with 10 million registered users.

‘VIP welcome’ programmes fulfill high quality criteria and offer certain benefits for zanox publishers. We asked Sebastian Timm (GameDuell), which particular advantages publishers will get from working with GameDuell as a ‘VIP welcome’ advertiser:

Sebastian Timm: “GameDuell publishers profit from our partner programme in a range of ways:

• We strive to structure our partner programme in a way that is as attractive as possible to as many publishers as possible. For this reason, we offer our publishers the possibility to advertise us with pop ups, layers or via cashback. In addition, we are GAP enabled and also offer post-view tracking.


• We are particularly proud of our advertising materials. As part of our partner programme, we have a large amount of regularly updated advertising materials which also include our so-called mini games. These are interactive advertising materials with content characters which have displayed above average conversion rates. We are able to offer the perfect mini game for almost all sites, whether a gaming site, sport site or dating site, due to the large range of mini games which we have on offer.


• Furthermore, offering our publishers personal assistance is very important to us in order to create a win-win situation for all parties. We, of course, consider individual and quick responses a must.


• We ensure our VIP publishers that all leads and sales will be confirmed and that all sales completed by the VIP publisher will already be approved after three days.”

Apart from the advantages for publishers, what does GameDuell regard as main benefits for themselves from being a ‘VIP welcome’ advertiser?

Sebastian Timm: “The developments in online marketing reflect the increasing importance of performance marketing. As a consequence, more and more companies have turned to affiliate marketing which means that it is not always easy for publishers to find the correct partner programme. Being a ‘VIP welcome’ advertiser is a great honour for us and allows us to show that we can meet the highest quality standards and that we are able to offer the publishers an attractive partner programme. The interest generated from the status will hopefully result in more publishers finding their way to us.
In addition, we are, of course, interested in attracting high quality publishers to our programme. The zanox VIP Club fills the required gaps due to the incorporation of VIP welcome advertisers and VIP publishers which I am particularly pleased about.”

Speaking about the zanox VIP Club in general, what does GameDuell think about it?

Sebastian Timm: “Affiliate Marketing is a market which is complex and also shows a high amount of flexibility in terms of professionalism. The zanox VIP Club rewards all market participants who constantly deliver quality and fulfill a variety of standards. This further emphasises the professionalisation of the market displayed by the zanox VIP Club.”

More information about the zanox VIP Club including an overview of all ‘VIP welcome’ programmes and their benefits for publishers are available on our VIP landing page.

Most of our publishers already received the great news about our next “VIP welcome” advertiser herrenausstatter.de. Their partner programme is now marked with the VIP welcome logo within our network:

We talked to Christoph Hofmann, member of the board and responsible for Marketing and Sales at the DePauli AG, about the zanox VIP club:

What was your motivation to apply as a VIP welcome Advertiser?

Christoph Hofmann: “When we first were told about the possibility of being a part of the zanox VIP Club by our Affiliate Marketing agency explido WebMarketing, we were directly convinced by this idea. We are confident about this opportunity to boost our Affiliate Programme by working together with new Top-Publishers and the included advertising efforts.”

What do you think are your main advantages as a VIP welcome Advertiser?

Christoph Hofmann: “One of our main advantages is the cooperation with new high-performance Affiliates. In consequence of a couple of promotion activities by zanox we also reach a higher state of perception within the network helping us establishing many other promising co-operations.”

As a VIP welcome Advertiser, what advantages do the publishers get when they cooperate with you?

Christoph Hofmann: “Promoting herrenausstatter.de implies taking benefit from the high conversion rates of one of Germany’s top online fashion stores. We offer only the newest collections of over 100 leading fashion brands, such as BOGNER, Strellson, Tommy Hilfiger, René Lezard, Calvin Klein, Levi’s and many more. Furthermore we provide customer benefits like free shipping and a 30 day cash back guarantee.”

Is there any other message you would like to give to our publishers?

Christoph Hofmann: “First I want to thank our Publishers for their great support so far. Although we are trying best to give you sale-increasing advertising material, attractive commissions and good technical support – there is always something left to improve. So do not hesitate calling our Affiliate Managers at explido WebMarketing to tell them your wishes or ideas.”

The zanox partner programme herrenausstatter.de is managed by the agency explido WebMarketing. Michael Gemeiner from explido about the zanox VIP club:

As an agency, do you think the VIP Club is a good way to enhance the relationship between advertisers and publishers?

Michael Gemeiner: “A good relationship between advertisers and publishers is one of our main goals in our daily work. The zanox VIP Club offers publishers some really good additional features like a faster payout, no cancellations of sales and commissions. On the other hand advertisers get new co-operations with high performance publishers, so there is a win-win-situation for both sides.”

More information about the zanox VIP Club and “VIP welcome” advertisers are available on the VIP Club landing page and in our Official Blog.