Official Blog

We are very happy to welcome another VIP publisher to our zanox VIP Club: Momondo, based in Copenhagen. Congratulations!

They operate a travel site that searches flights, hotels and cars. No other flight search engine searches as many websites as Momondo. Pia Vemmelund, Momondo’s Commercial Manager, was so kind to answer a couple of questions:

What do you like about zanox?

Pia Vemmelund: “We like the technology zanox uses which makes the implementation easy, and we like to see all programs available without having to sort by country. Global account managers are really important for us and zanox fulfill this role brilliantly.”

What do you expect from the zanox VIP Club?

Pia Vemmelund: “We expect attention and proactive behaviour from the zanox team, good deals and focus on the tracking/performance. We expect zanox to understand our product and needs and to be able to connect us to good advertisers to whom we can build a long term relation.”

What are your plans for the future?

Pia Vemmelund: “Continue the growth mainly in Europa and US for flights. We have been recommended as the widest and fastest search for flight and we’ll protect that position.”

More information about the zanox VIP Club and its exclusive benefits and services is available on our VIP landing page.

We are proud to introduce five new ‘VIP welcome’ partner programmes at one go: all GameDuell partner programmes running with zanox (GameDuell DE, ES, DK, SE, NL) have been approved for the ‘VIP welcome’ status. GameDuell is one of Europe’s leading games communities with 10 million registered users.

‘VIP welcome’ programmes fulfill high quality criteria and offer certain benefits for zanox publishers. We asked Sebastian Timm (GameDuell), which particular advantages publishers will get from working with GameDuell as a ‘VIP welcome’ advertiser:

Sebastian Timm: “GameDuell publishers profit from our partner programme in a range of ways:

• We strive to structure our partner programme in a way that is as attractive as possible to as many publishers as possible. For this reason, we offer our publishers the possibility to advertise us with pop ups, layers or via cashback. In addition, we are GAP enabled and also offer post-view tracking.


• We are particularly proud of our advertising materials. As part of our partner programme, we have a large amount of regularly updated advertising materials which also include our so-called mini games. These are interactive advertising materials with content characters which have displayed above average conversion rates. We are able to offer the perfect mini game for almost all sites, whether a gaming site, sport site or dating site, due to the large range of mini games which we have on offer.


• Furthermore, offering our publishers personal assistance is very important to us in order to create a win-win situation for all parties. We, of course, consider individual and quick responses a must.


• We ensure our VIP publishers that all leads and sales will be confirmed and that all sales completed by the VIP publisher will already be approved after three days.”

Apart from the advantages for publishers, what does GameDuell regard as main benefits for themselves from being a ‘VIP welcome’ advertiser?

Sebastian Timm: “The developments in online marketing reflect the increasing importance of performance marketing. As a consequence, more and more companies have turned to affiliate marketing which means that it is not always easy for publishers to find the correct partner programme. Being a ‘VIP welcome’ advertiser is a great honour for us and allows us to show that we can meet the highest quality standards and that we are able to offer the publishers an attractive partner programme. The interest generated from the status will hopefully result in more publishers finding their way to us.
In addition, we are, of course, interested in attracting high quality publishers to our programme. The zanox VIP Club fills the required gaps due to the incorporation of VIP welcome advertisers and VIP publishers which I am particularly pleased about.”

Speaking about the zanox VIP Club in general, what does GameDuell think about it?

Sebastian Timm: “Affiliate Marketing is a market which is complex and also shows a high amount of flexibility in terms of professionalism. The zanox VIP Club rewards all market participants who constantly deliver quality and fulfill a variety of standards. This further emphasises the professionalisation of the market displayed by the zanox VIP Club.”

More information about the zanox VIP Club including an overview of all ‘VIP welcome’ programmes and their benefits for publishers are available on our VIP landing page.

An exclusive club for our Very Important Partners: We are thrilled to announce the launch of the zanox VIP Club today!  The zanox VIP Club is an exclusive programme for the highest-profile publishers in our network. It’s been designed for our top-performing, professional publishers and offers even better opportunities for your revenue growth and transparent, exclusive partnerships.

Our zanox VIP Publishers will exclusively receive attractive benefits from selected advertisers, such as the automatic approval of programme applications, a short-term approval for leads and sales or a guaranteed confirmation rate. In order to be selected as a VIP, publishers have to fulfil strong quality criteria, which you can have a look at in detail here.

Indeed we put very high-level standards and strong quality criteria on our zanox VIP Club – which is because we want to enhance the level of transparency for all partners within our network even more. We believe that this will take the quality of our network to a new dimension, which is yet unique within the industry!

You might spot the new zanox VIP Club logo at some place in our user interface now, which is a mark of distinction for our zanox VIP Publishers. But it’s not only our publishers who can join the zanox VIP Club – our advertisers are invited to apply as a “VIP welcome” advertiser in order to be sure of cooperating only with the most profitable, reputable and highest-quality publishers within the network.

For more information on the zanox VIP Club, check out our VIP landing page and the VIP Club Q&A on the zanox Wiki. Hope to welcome some of you soon too in the zanox VIP Club!